Ruby Granger #47 Self Learning at the University of Roobs, Manor campus

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”Lumos” and ”Nox” are the spells used to turn lights on and off in Harry Potter. Because she’s never going to grow out of her Harry Potter obsession, however cringe and problematic. It’s the breathless excitement for me though 😬😬😬 I’m just embarrassed for her if I’m honest. Just control yourself. Yes we all enjoy a set of glorified fairy lights but surely you have something else going on for you?
I mean, I'd find that funny if someone bought it for me but I wouldn't spend a cent in this at more than 15 yo.
 
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Pictured: poor dog successfully ducks to avoid claw hands

Also why is her accent particularly pretentious in this video?
WOAH-TUHHHHH BO-TULLLLLL

"Me, at age 17, have always dreamt of designing a planner."
"Me, I've been brushing my teeth while reading since I was age 12"
If only her grade school teachers rewarded Rubes for this genius behaviour back then, she wouldn't have kept bringing it up for validation...right?

The entire second half of the video was her shilling Jade's podcast, then Shopify, then her planner. Then a Blakeney insert (if I were her, I would be creeped out like last year).

Just when you think it can't get any worse, she starts dressing up a stuffed mouse.
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Slightly absurd indeed.
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The comments are equally as unhinged.

(Also, I read "with excrement")
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I can't remember the tiktoker's name, but her account is a roleplay where she tells stories about the crazy things that happen to her as the only doctor in an isolated town in the Australian outback. It is the most absurd tit I have ever seen on the internet -- think cults, cannibals, serial killers, zombies, local politicans who won't die no matter how many times they (accidently) kill them. But what makes it so entertaining and work so well despite its absurdity is how rooted in reality the narriation is. When she tells the story, despite how whacky and out there everything is, her reactions make you go...yeah. That would never actually happen in real life, but if it did that's probably along the lines of how I'd react/what I would say, too.

That's the problem with Ruby's absurbity. It's so contrived. Nobody would ever naturally say these things in real life and so intead of being enterained I just get second hand embarrassment.

Combined with the fact that I KNOW she is getting it from Chatgpt. It's got that AI secret sauce flair to it. Yuck.
 
Are these statements before or after taxes? Is it net worth or actual income? A business being worth 300k is not the same as earning 300k. Earning 300k is not the same as profitting 300k.

This is not how home ownership works. You don't immediately know if you are profitting. You can build equity when the house becomes worth more than you paid for it, but you also won't know this until it is appraised and even then appraisals are an estimate not what you can get a buyer to pay. Also, I'm not referring to cleaning. Maintaining a house as a landlord is about maintaining the structure and appliances. For example, if the furnace gives out or a pipe bursts or the basement floods, Ruby is responsible for handling this in a timely manner regardless of the cost.
So from the screenshot under ur comment you can see "cash at bank" is £300k which is exactly what it sounds like - at 31/03/2023 her business bank account/s had 300k in them. Then she has "reserves" of 300k - this is the net (after tax) profit of the business and builds up over time, but if you compare 2022 to 2023 you can see it's gone up 100k in a year. So that means she has, in her business, profit of 300k AND cash of 300k. Also, she could be paying herself a salary. Also, this probably won't include her rental income from her property. Because her business is small, it doesn't have to file a P&L statement which would show her turnover and expenses for the year so we will never know that unless you happen to work for the accounting firm who does her accounts.

FYI Ruby 100% has an estate agent do all of the work of being a landlord for her. No way in hell she maintains the property herself. I imagine the rent she charges will include a % fee she pays for property management.

Basically she isn't struggling for money and isn't eating into her "nest egg" and also, isn't her dad a tax dodger? He will have set her up with the same creative accountant he uses so I doubt she's paying much tax etc
 
So from the screenshot under ur comment you can see "cash at bank" is £300k which is exactly what it sounds like - at 31/03/2023 her business bank account/s had 300k in them. Then she has "reserves" of 300k - this is the net (after tax) profit of the business and builds up over time, but if you compare 2022 to 2023 you can see it's gone up 100k in a year. So that means she has, in her business, profit of 300k AND cash of 300k. Also, she could be paying herself a salary. Also, this probably won't include her rental income from her property. Because her business is small, it doesn't have to file a P&L statement which would show her turnover and expenses for the year so we will never know that unless you happen to work for the accounting firm who does her accounts.

FYI Ruby 100% has an estate agent do all of the work of being a landlord for her. No way in hell she maintains the property herself. I imagine the rent she charges will include a % fee she pays for property management.

Basically she isn't struggling for money and isn't eating into her "nest egg" and also, isn't her dad a tax dodger? He will have set her up with the same creative accountant he uses so I doubt she's paying much tax etc
You've misunderstood what retained earnings are there.

They're the amount of net earnings a business has on hand at a given point of time (so here at Year End). It's the amount of assets minus the amount of liabilities. Her assets are £340 000, her liabilies are about £40 000, so her retained earnings at 2023YE is £300 000. This means for 2023, her business grew by about £100k.

These accounts are a snapshot, not a time series, if that makes sense. We can't necessarily get a good picture of what the incomings and outgoings of the business are, other than the Creditors "falling due within one year" item. These are current outstanding invoices she has to pay. I wonder what they could be? She may be able to expense trips through the business as they often form content making excursions for her. Could be that.

Things like paying her sister and her management will already have been taken care of elsewhere, as the "cash at bank" is just profit, minus the outstanding invoices. I would imagine her management takes a percentage of her earnings.

I'm no accountant, so I am not sure how she personally extracts her payments from the business for personal expenses, and where on the balance sheet these feature (as in, under what item they're bundled.) Presumably (and knowing some small business owners) she is paying herself a salary out of the business, and that could mean her personal cost to the business could be low or very high. No idea.
 
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Jade: "I'm going to try to find a guest that pairs with the episode before."

I think what Jade means to say is: "I'm going to feature whatever Sixteenth influencer my manager tells me to that week and make sure to plug their channel/merch without declaring my ties to them." First Ruby, next Tam Kaur - three guesses who she's managed by...

Jade does everything possible to avoid declaring those business ties. Ruby's "a dear friend" who Jade gushes that she's "so lucky to know in person". They even go through a whole "how do we know each other" in which they do an embarrassingly bad job of tip-toeing around just saying that they share the same managers and they get paired up twice a year by their managers to advertise each other's tit undeclared. They even bring up Jack Edwards and Eve Cornwell, who are "also YouTubers who are friends of ours" - zero mention of them all sharing the same managers.

There's a hell of a lot of rewriting history going on, too. Jade introduces Ruby with some ego-stroking nonsense about Ruby going on a wild journey after starting out as a studytuber who awakened the joy of learning and helped de-stress frazzled young students - she's an "anti-bullying advocate" who "radiates kindness".

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It conveniently glosses over the 7-8 years in which Ruby has used staged "OIY STODDIED 47 HOWARS IN ONE DAY!" vlogs to instil impossible study goals and toxic productivity habits in children so that they can feel inferior to her when weighed up against her fake accomplishments. Unsurprisingly, no mention of the charity scams, merch scams, that she had to scrap her annual "anti-bullying" videos because the dangerously out-of-touch "advice" courted waves of backlash and controversy. But she "radiates kindness". Sure, Jan Jade.

I'm also not sure where this "journey" happened. Ruby started out as a studytuber making poor-quality staged videos full of lies meant to inspire envy in gullible kids and is still a studytuber making poor-quality staged videos full of lies meant to inspire envy in gullible kids. She looks substantially older and more miserable now though, so I guess that's a journey? Ruby brags that she's moved on from academic perfectionism and no longer places such weight on grades, which is a charade she goes through whenever she's not in a position to get grades. When she is, she still does all the same toxic tit.

No surprise, focus is placed on Ruby's Oxford rejection, because this group of dimwit studytubers will never get over every one of them being rejected from their first-choice unis after making endless videos about rote memorisation being the key to study success. Together they try to continue painting Ruby's Masters at Oxford as some kind of triumph over adversity.

Jade claims it's "a testament to not letting rejection define you", yet that's exactly what this was, for all of them. Ruby doggedly pursued Oxford just to say she went to Oxford, got in when the bar was lower and money did more talking and was absolutely miserable there. Now she's gearing up for another few years of the same. There was no "authentic joy" or passion for learning involved, no interest in studying at the place that afforded the best teaching experience for her, and no moving past rejection and making the most of life. Ruby just wanted to brute force her way into Oxford and openly admitted that she had zero interest in pursuing a Masters if it didn't get her into Oxford, thoroughly willing to waste years of her life and burn tens of thousands in cash over it.

The same happened with Jack Edwards, who kept applying to Oxford and only Oxford, got rejected every time and never showed any interest in studying at all after that. And Jade has spent the years since her Oxford rejection with a mountain-sized chip on her shoulder about it. None of these clowns really wanted or needed to go to Oxford outside of the entitled need to attend "the best school" after building themselves up as the best and brightest despite all evidence to the contrary.

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Jade and Ruby take credit for pioneering the podcast industry because their managers threw them together for a similarly terrible podcast which died swiftly back in...(checks date)...2019. So, y'know, just 10-15 years after podcasts became a big thing. The podcast in question was The Wooden Spoon, but according to Ruby it was called "The Wodden Spyeen". She's heard it pronounced both ways, I'm sure.

Ruby at least seems less robotic when paired with another person, but this whole thing feels so staged, especially when they're talking about being apprehensive of meeting each other for the first time in case their online persona was an act and they were much different in person. You can practically see the talking point notes their managers handed them. Jade is delighted to tell everyone that there's no other version of Ruby and what you see online is real. Meanwhile, Ruby is talking in a cartoonishly fake accent and wearing fake freckles while sitting through an hour-long, scripted-by-her-management ad for her channel-full of faked vlogs. There's a bottomless ocean of irony there.

I could only make it through 15 minutes of this self-indulgent crap. I expected that this was going to be a Sixteenth circle-jerk, but I didn't expect it would feel this staged. The permanent smug smirks on both of them doesn't help sell it, either. The whole thing feels like a bad parody video.
 
For some reason I decided to sit through the entire podcast episode, and most of it has leaked out of my ears along with my brain, but here are some tidbits of lore among the drivel:
  • Apparently Ruby and Jade's first interaction was Ruby watching Jade's studytube videos and then sending her a very stiff, formal-sounding business email asking to collab, to which it sounds like Jade was like "wtf?" - Roobs also seems to agree it was cringeworthy in hindsight. Presumably they were properly introduced by their management at a later date.
  • They make a few somewhat valid points about the education system being overly pressurised, focusing too much on standardised testing over genuine meaningful learning, and only measuring certain types of intelligence. Unfortunately, most of that is mired in a bunch of absolute drivel about 'not letting your failures define you', which they repeat several times... despite half the podcast being about how they clearly never got over their Oxford rejections.
  • Ruby mentions that she almost considered doing an extra A-level in psychology while she was at uni purely because she regretted not taking it at school, which is frankly unhinged. She also basically admits she only switched to Philosophy/Theology at Exeter and then back to English Literature out of a sense of wounded pride, i.e. she clung to the idea that she only got rejected from Oxford because she applied for the wrong subject, rather than because she fucked up the interview.
  • Jade keeps trying to hype Ruby up as someone who's had some kind of rocky, non-traditional educational journey, which feels like a weird take to reach for. I guess doing as much of your degree as possible from your childhood bedroom and making zero effort to get involved in campus life must count?
  • Ruby talks some absolute braindead nonsense about how you can romanticise your life by treating your to-do list like a narrative where you're the main character. And also her definition of a productive work day is one where you're cosy with a cup of tea and all your candles lit, because the ambiance means you enjoy the process of working more and therefore get more out of it than if you studied without all your tea and candles and other materialistic bullshit. Or something.
 
They make a few somewhat valid points about the education system being overly pressurised, focusing too much on standardised testing over genuine meaningful learning, and only measuring certain types of intelligence. Unfortunately, most of that is mired in a bunch of absolute drivel about 'not letting your failures define you', which they repeat several times... despite half the podcast being about how they clearly never got over their Oxford rejections.

To add onto this point- the thing that irks me most is they're talking as if they weren't the main perpetrators of this toxic productivity/ educational culture for our generation. Really, 14 hour study with me videos?? If only they were as good at critical thinking as they think they are, then they'll take those videos down. But no, of course they'll rather continually profit off of it.

Why do think they're experts on pedagogy just because they were students? At my school/ district, there's always that one admin/ principal who has NEVER taught in the classroom, yet think they know what's best for us and the kids. Teaching has evolved so much after Covid as well. We have more than enough on our plates than to entertain some random Studytubers' oh-so-wise philosophies about learning.

Also, how are they STILL harping on the Oxford rejections? It's been more than 5 years???
 
You've misunderstood what retained earnings are there.

They're the amount of net earnings a business has on hand at a given point of time (so here at Year End). It's the amount of assets minus the amount of liabilities. Her assets are £340 000, her liabilies are about £40 000, so her retained earnings at 2023YE is £300 000. This means for 2023, her business grew by about £100k.

These accounts are a snapshot, not a time series, if that makes sense. We can't necessarily get a good picture of what the incomings and outgoings of the business are, other than the Creditors "falling due within one year" item. These are current outstanding invoices she has to pay. I wonder what they could be? She may be able to expense trips through the business as they often form content making excursions for her. Could be that.

Things like paying her sister and her management will already have been taken care of elsewhere, as the "cash at bank" is just profit, minus the outstanding invoices. I would imagine her management takes a percentage of her earnings.

I'm no accountant, so I am not sure how she personally extracts her payments from the business for personal expenses, and where on the balance sheet these feature (as in, under what item they're bundled.) Presumably (and knowing some small business owners) she is paying herself a salary out of the business, and that could mean her personal cost to the business could be low or very high. No idea.
I actually literally said that she has 300k reserves, which is another word for retained earnings, and that they grew by 100k in the year but thanks lol

The creditors is broken down underneath in the notes to the account and its mostly a tax creditor of 30k.

I did also mention that you can't see her income and expenses as well, and about paying herself a salary so maybe you didn't actually read my comment!

Source: i am an accountant

Edit to add that I'm not commenting on it anymore because most people don't give a flying duck about accounting lol so this is probably incredibly boring
 
This comment under her new video....
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Omg... Just like there's not 100 000 videos about romanticizing studies and life in general on other way better channels! It HAS to be ironical, right? RIGHT?
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To add onto this point- the thing that irks me most is they're talking as if they weren't the main perpetrators of this toxic productivity/ educational culture for our generation. Really, 14 hour study with me videos?? If only they were as good at critical thinking as they think they are, then they'll take those videos down. But no, of course they'll rather continually profit off of it.

Why do think they're experts on pedagogy just because they were students? At my school/ district, there's always that one admin/ principal who has NEVER taught in the classroom, yet think they know what's best for us and the kids. Teaching has evolved so much after Covid as well. We have more than enough on our plates than to entertain some random Studytubers' oh-so-wise philosophies about learning.

Also, how are they STILL harping on the Oxford rejections? It's been more than 5 years???
Let's be honest two seconds, which they should try as well: they wouldn't do ANYTHING about that peculiar topic if they were successful in that domain. But seeing that their infamous studying full days didn't get them exactly what they wanted, and having nothing better to present, they are now criticizing the hand which fed them for a almost a decade. None of them would have a channel with so much views if they didn't have that study cult around them, they don't have enough talent. They should be grateful for that system which allow them to not just be two anonymous.
 
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To add onto this point- the thing that irks me most is they're talking as if they weren't the main perpetrators of this toxic productivity/ educational culture for our generation. Really, 14 hour study with me videos?? If only they were as good at critical thinking as they think they are, then they'll take those videos down. But no, of course they'll rather continually profit off of it.

Why do think they're experts on pedagogy just because they were students? At my school/ district, there's always that one admin/ principal who has NEVER taught in the classroom, yet think they know what's best for us and the kids. Teaching has evolved so much after Covid as well. We have more than enough on our plates than to entertain some random Studytubers' oh-so-wise philosophies about learning.

Also, how are they STILL harping on the Oxford rejections? It's been more than 5 years???

Yep, very good points here too.

Didn't want my original post to get too long, but another thing that really annoys me is the way they both act as if they speak on behalf of all students and were dealt a bad hand by the education system considering both of them are white, wealthy, grew up in the south-east of England and went to expensive private schools (or at least Ruby did, not sure about Jade). Both of them claim to care about the issues in the education system, but they're suspiciously quiet about how much harder it is for kids from disadvantaged backgrounds and all their points come across as majorly out of touch.

What about the kids who are taught in classes of 40 by overworked, burnt-out teachers, or struggling their way through mainstream school with undiagnosed learning difficulties/behavioural issues, or can't dedicate all their free time to homework and self-study due to their family/living situations? Not everyone has an experience of school that's easy to romanticise.
 
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