I agree about Snag going waaaaay downhill. They were so good when their range was limited but with each new range the quality declines. I'm also sick of them being supposedly inclusive and allowing comment after comment from women bashing slim women; "Oh thank you for using a real woman in your photos" "At last, models with curves and not ones who look like children" etc. They are all over their comments so could easily delete or police them, but they're just like "thank you, we represent all body types" yet I've never seen a slim, toned or skinny woman advertising them. I get the point they are trying to make with their ads, I really do, but if you're going to be for all bodies then BE for all bodies.
Molke did my head in when I was in breastfeeding groups. Obsessives everywhere pushing their fugly bras and trying to show how supportive they are (they never looked like they were) and having to coordinate their entire outfit around garish giant straps showing through whatever they wore. "Flash your Molke" was A Thing though it looked absolutely shite under everything.
Back to Popsy - I have a few friends who are fanatics. I don't understand the hype (or the price!) as they've clearly got a few styles of basic cheap dresses and cashed in on prints.
Does Lucy & Yak and their babygros dungarees fit this demographic for a cult too?