Why would anyone from the family get a medal anyway? (And yes, Andrew is really the last one that deserves one.) Why not give out 70 medals to people having done outstanding things in those 70 years. This could include old and young people and cover several fields (health, politics, art, environment, military, emergency services, education, wildlife….). 70 people that shaped or benefited the UK and it’s citizens alongside her.
That’s such an easy no brainier for fantastic PR.
They really are their own worst enemy. And then you can still pin a bow with a miniature portrait of yourself on your family members. Just don’t make a big thing out of it. They wear it so seldom, it would take the public quite some time to catch on. Those “anniversary” family orders are just pretty but don’t hold super special meaning to be honest.