Interesting discussions on here. I used to follow Louise but unfollowed a while back, I think because she was increasingly tagging brands in stories and I hate the whiff of desperation of that kind of carry-on. I do agree she loves to miserable and loves a good moan, which maybe was part of the reason I unfollowed. I don't know her from Adam and yet I know her 4 year old is apparently a nightmare, which doesn't sit right with me that I know that. I'm a parent and I totally get it's not fun all the time but she really goes on. She has 2 x 2 hour shows at the weekend - she hardly works 9-5 all week to prepare. I get she does some other bits of freelance writing (the Adele piece for example
) but still, she appears to have more flexibility in her work than people who work a more traditional office based job or indeed a frontline healthcare. In relation to the H&M thing, I will let her off with that one, because regardless of that particular designer's aesthetic (and I'm not familiar with her at all, though I gather she is probably some relation of John Rocha), it was explicitly stated in the marketing material that it was for every size and it blatantly wasn't, so that was fairly low-hanging fruit for Louise. In general, I think it's unrealistic for all brands to offer an extremely wide size range as it may not be financially viable to do so. I don't know how wide a size range would be acceptable to her. Up to size 24? 30? 30+? Surely as you go up the number of potential buyers goes down. There's not an easy answer to that conundrum, and I'm certainly not saying that 'just lose weight' is it, just that there may be economy of scale related reasons not all brands cater to a large range of plus sizes.
Anyway, I think overall she could tone down the generalised outrage, it would do her good. She doesn't seem to be the kind to give a
tit what people think though so I'm sure she'll carry on with the status quo.
Edited to add: Moaning about people not knowing the difference between 'body positivity' and 'self-love' is, in my opinion, a sign she needs to chill out a bit. She says herself it takes her to a bad place. I follow Catherine from Dainty Dress Diaries, who I really enjoy, and she has a great saying about drama you have no control over: 'you don't have to dance with it'.