Jack Monroe #546 Kerridge = fingers, Sir Matt = forearms

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I’m not on the Hellsite so I don’t know what’s happening there. But I have just checked the Curry’s Insta page and there’s no post advertising this pathetic, ridiculous and downright disgusting collab ( yet )….

I just can’t believe the amount of stupid, sappy, arse kissing people and companies who STILL employ Jack to do things for them. Like does NOBODY do their due diligence anymore?

Thanks to her appalling online behaviour, the constant internet begging and subsequent failure to use all that money she stole to sue 30p Lee, Jack is no longer Queen of the Povs. She’s a byword for lying, thieving and grifting, and cannot promote anything whatsoever, as fucked off people now take to social media to call her out on her tit every single time she raises her ( military round the edges ) head over her sideboard pulpit. The days of Jack sending her flying monkeys after those who dare question the Almighty Representative of the Povvos are well and truly gone.

So why in the living duck has Curry’s paid this bleeping charlatan to produce awful, appalling recipes that won’t work, won’t save money since you need to spend ££££ on fancy airfriers and slow cookers and will be devoid of anything resembling flavour…another bunch of slop in another promotion.

bleeping bunch of wet wipes. I can’t afford to shop at Curry’s for anything, but if I could I wouldn’t be buying duck all from there because of this utter bullshit. But you just know the wankers that love Jack will love this. They will go to Curry’s, buy all the equipment and spend the weekend playing at being a Povvo, and will post their offerings to social media just to reiterate “all the good” that Jack does.

They can all get fucked. Twats. I hope Curry’s SM accounts get a backlash for this.

What a self burn Curry’s. Well bleeping done 👏🏻👏🏻
 
This is what really annoys me about Guest's whole attitude to "poverty" cooking. I appreciate that not everyone can afford the initial outlay even for a cheap basic airfryer (£50ish) or instant pot (£70+) but they are versatile and much cheaper to run than conventional oven or hob cooking. But she just can't be arsed to learn how to use them. I'd be intrigued to look at her slow cooker recipes too. My early mistake with my slow cooker was making things too wet and under flavouring/seasoning them. Once I'd realised you need way less liquid and discovered knorr stock pots my dishes improved 1000%
 
StewPots said:
I’m not on the Hellsite so I don’t know what’s happening there. But I have just checked the Curry’s Insta page and there’s no post advertising this pathetic, ridiculous and downright disgusting collab ( yet )….

I just can’t believe the amount of stupid, sappy, arse kissing people and companies who STILL employ Jack to do things for them. Like does NOBODY do their due diligence anymore?

Thanks to her appalling online behaviour, the constant internet begging and subsequent failure to use all that money she stole to sue 30p Lee, Jack is no longer Queen of the Povs. She’s a byword for lying, thieving and grifting, and cannot promote anything whatsoever, as fucked off people now take to social media to call her out on her tit every single time she raises her ( military round the edges ) head over her sideboard pulpit. The days of Jack sending her flying monkeys after those who dare question the Almighty Representative of the Povvos are well and truly gone.

So why in the living duck has Curry’s paid this bleeping charlatan to produce awful, appalling recipes that won’t work, won’t save money since you need to spend ££££ on fancy airfriers and slow cookers and will be devoid of anything resembling flavour…another bunch of slop in another promotion.

bleeping bunch of wet wipes. I can’t afford to shop at Curry’s for anything, but if I could I wouldn’t be buying duck all from there because of this utter bullshit. But you just know the wankers that love Jack will love this. They will go to Curry’s, buy all the equipment and spend the weekend playing at being a Povvo, and will post their offerings to social media just to reiterate “all the good” that Jack does.

They can all get fucked. Twats. I hope Curry’s SM accounts get a backlash for this.

What a self burn Curry’s. Well bleeping done 👏🏻👏🏻
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Not a (bollock) sausage on Xitter either. It's almost as if they are already distancing themselves...
 
Currys are shite anyway, I went in one in September to get my Mum a laptop for her birthday and all 5 staff were chatting, after 10 mins of being ignored I asked for help and they said every single laptop was out of stock due to it being Uni time and they were sick of telling people. PUT A SIGN UP THEN RUDE SPOTTY TEENAGER MAN. So I left and got one cheaper in Asda. Screw Currys.

Also what’s the point of an advertisement or collab if you don’t advertise it. How can she do any activism if it’s secret? Even paid corporate principle binning activism. She already does a day a week in the food bank and secret government work. Good thing she has patreon to thank her for all that she secretly does.
 
This may turn out to be even more of a PR disaster than the Grifty Kitchen hacks.

There's currently a thread on Xittter discussing the Currys/Monroe maths. 43 replies so far, most of them not the usual suspects. 8000 views and rising. 36.4K followers, so it will be seen by many.

Original tweet (can't c/p):

"Retailer Currys has employed activist cook Jack Monroe to promote energy saving recipes using its appliances. They absurdly claim cooking her chilli con carne will save £77.60 per month. This comes after her latest book was banned from food banks for containing 'dangerous advice'"
 
AlwightDallin said:
Currys are shite anyway, I went in one in September to get my Mum a laptop for her birthday and all 5 staff were chatting, after 10 mins of being ignored I asked for help and they said every single laptop was out of stock due to it being Uni time and they were sick of telling people. PUT A SIGN UP THEN RUDE SPOTTY TEENAGER MAN. So I left and got one cheaper in Asda. Screw Currys.

Also what’s the point of an advertisement or collab if you don’t advertise it. How can she do any activism if it’s secret? Even paid corporate principle binning activism. She already does a day a week in the food bank and secret government work. Good thing she has patreon to thank her for all that she secretly does.
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Schrödinger's activist. It's all very important and impactful, but also behind the scenes so you wouldn't have heard of it.
 
Emmapism said:
I own a airfryer. It's a small one and it cost me £50. It doesn't have any functions beyond 'cook'. Steam? Get in the bleeping bin.

Anyone who is actually trying to save money isn't gonna spaff it all on an expensive airfryer that has a steam function.
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I’ve got a really expensive air fryer (gift from the in laws, would never have paid that much myself!) and it doesn’t have a steam function. So in order to save thousands of pounds (a month?) I’d have to get rid of my expensive air fryer and replace it with another expensive one!
Honestly, as far as pointless marketing campaigns go, this one is up there with the most pointless.
 
Cucumberthunder said:
Would that £78 a month etc be something for the ASA?
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Yep - product pages should still comply to standards, they seem to be far more pro active with that than social media so definitely worth reporting.
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RandomFishOils said:
No, I’m afraid not. As it was in a press release targeted at journalists, rather than consumers, it’s not covered by the ASA or CAP. They haven’t even put it on the press releases area of their website, but even then it wouldn’t be covered if it’s clearly aimed at the press. The recipes on the Currys website - which are targeted directly at consumers - don’t include the same nonsensical claims about saving £3k a year. Sorry (Currys’ comms team breathing a sigh of relief).
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Oops apols for misinformation I hadn’t clicked through and thought this was on their site!
 
💀💀💀
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So the sticky chicken on the Curry’s site bears a lot of similarities to a chicken recipe in Sloppy Food for tit Days. Minus the beer. She’s just padded out the instructions with air fryer tit.

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And the vegetable ratatouille mess? Awfully similar to an old Bootstrapcook recipe but with slightly different veg and feta instead of Brie.

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So the only recipe I think is ‘unique’ at this point is the chilli one, but perhaps someone with a stronger stomach can look into that. She’s so lazy she plagiarised herself three times.
 
Can you imagine the Monday PR roundup meeting at Curry's?!? 🤣🤣🤣🤣

I'll happily donate to a foodbank (a real one, not a shady Jack Monroe choice) to be a fly on the wall when the senior team see the shitshow that's unfolded thanks to partnering with guest. All that needs to happen now is people to start tagging the CEO and then it'll be game on 🤔😄
 
Mr Krabs said:
So the sticky chicken on the Curry’s site bears a lot of similarities to a chicken recipe in Sloppy Food for tit Days. Minus the beer. She’s just padded out the instructions with air fryer tit.

View attachment 2509598 q
View attachment 2509585 q
View attachment 2509586 q

And the vegetable ratatouille mess? Awfully similar to an old Bootstrapcook recipe but with slightly different veg and feta instead of Brie.

View attachment 2509587 q
View attachment 2509589 q
So the only recipe I think is ‘unique’ at this point is the chilli one, but perhaps someone with a stronger stomach can look into that. She’s so lazy she plagiarised herself three times.
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Gotta hand it to her: nobody does a rehashing of recipes that never worked in the first place for a second and sometimes even third payday quite like Jack. Work smart, not hard.
 
Mr Krabs said:
So the sticky chicken on the Curry’s site bears a lot of similarities to a chicken recipe in Sloppy Food for tit Days. Minus the beer. She’s just padded out the instructions with air fryer tit.

View attachment 2509598 q
View attachment 2509585 q
View attachment 2509586 q

And the vegetable ratatouille mess? Awfully similar to an old Bootstrapcook recipe but with slightly different veg and feta instead of Brie.

View attachment 2509587 q
View attachment 2509589 q
So the only recipe I think is ‘unique’ at this point is the chilli one, but perhaps someone with a stronger stomach can look into that. She’s so lazy she plagiarised herself three times.
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The courgette dish is totally coincidentally similar to this bbc food one, how strange..

www.bbcgoodfood.com

Tomato & courgette risotto

Roast a glut of summer vegetables and serve in this creamy Italian classic, finished with mascarpone and grated Parmesan
www.bbcgoodfood.com

IMG_0154.jpeg
 
Fleasyweezy said:
So if you made all these recipes in a month, you’d save £248 in energy. So just shy of £3,000. Phenomenonal savings given the price cap is now £1,800 for both gas & electricity. Sloppy analysis for sloppy recipes
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I wonder if Tim Harford would like to look at these figures? You know, on his Radio 4 prog ‘More or Less?’ The one on which he challenges spurious statistical claims and misinformation.

Oh yeah. Forgot that Jack is one of his heroes. Perhaps not then.
 
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