Jack Monroe #263 Pest-on, Pest-off

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She sort of gets away with it just now because she's still quite young and fresh faced (certainly once she's face tuned). Let's see how that tip jar looks at 45.


Can you imagine the number of new furious Twitter accounts that'd spring up? This place would be empty in about 30 minutes flat.
Young and fresh faced, you say?

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I will be sorely disappointed if we don’t get a picture of prune pancakes with cod roe crumb today. As well as assurances that SB wolfed it down and boasted to all his mates.
One thing I will say (apart from LJC YUCK) is that SB is going to be the sort of person who can eat absolutely anything without ever getting food poisoning. Assuming he does actually eat the slop and not throw it up the wall in a rage and demand waffles and beans like a normal kid (the waffle and beans not the rage throwing food)
 
Even if the squigs did crowfund the orangery house (Sally Webster, anyone?) with the beautiful, ornate, old windows - she'd no sooner be moved in than she'd be crowdfunding to get the draughty old windows replaced because her pretend arthritis is playing up
I bet the estate agent's rubbing his hands (Delboy style "we're on a winner 'ere Rodney') when they see the web hits... aka us ninnies
🦉🍾 🤣
 
Give me strength. She already lives in a lovely house, the flagrant tosspot. Almost all of the people she claims to write slop manuals for have got a hope in hell of getting on the property ladder at all in their lives no matter how many beans they rinse or drains they scavenge hair from. Make your hideous mushroom and lentil crispy pancakes and ram them up your backside you total and utter ballbag.

Sorry, she's really grinding my peppercorns today.
 
I absolutely DID NOT get straight on a well known housing market website and snoop at houses in the vicinity after seeing that tweet. Not me spitting out my iced latte at the size and price of some of the houses in that there alleged deprived area. She needs a bloody big house for that Pinocchio nose.
 
Maybe it’s been mentioned but as I have been locked away on a training course all day, Jack (or anyone else interested)needs to check out John Whaite’s Comfort cook book, recipe in there for Crispy Chicken curry Pancakes. Nice copy of the day glo orange food of old.
 

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And considering the time she was in - very early Twitter & Instagram - she could have easily gotten a creative/media agency job doing something like content strategy or branding just off the back of her initial viral success. A few years in she’d actually have a skill set in it & portfolio of gr8 work and be able to make the next step up? She could have easily became a senior exec at any one of those sorts of companies *plus* all this other money coming in and actually be wanted at CSR talks. She fumbled so many bags 😭

Not sure I agree with this - Jack is still relatively unknown despite multiple books, tv and radio appearances and per her own words when she went viral the other week she said it had taken her ten years of campaigning to get to that point. There is some luck involved in hitting the right note at the right time, but if she had the skills she'd be going viral and in the headlines regularly but she isn't.

Her brand is a little muddled also, for example one minute it's 90% vegan the next it's low welfare sausages. It's quick easy meals for people with limited money for food, fuel and kitchen supplies, then it's leaving things in the slow cooker for 12 hours. Admittedly though, branding is hard to get right, which is why skilled people earn a lot of money for doing it successfully.

She also has form for speaking before she thinks and landing herself in hot water - see David Cameron and THAT MAN. You can't represent brands while making distasteful comments about dead children and complaining that opportunities went to other people.

And lastly, her website - her shop window - has been broken for a while now and looks like it hasn't been updated for close to four years. She doesn't regularly post food content on social media, if anything it's a poll or picture of her food with 'recipe to follow!' and then it rarely does. If you were relatively new to Jack and saw that her site was 4 years out of date, you'd assume she'd moved on with life and was no longer writing recipes, or at least not writing them for free, which is confusing because she claims she DOES write and post them for free.

I don't mean to sound harsh(er than usual) but it doesn't seem to me that Jack could've easily became a senior exec at a creative agency. Those roles are hard to get, and a lot of smart, talented, hard working people are after them. Jack could probably do a lot of things if she put her mind to it and put the work in, but a few viral moments on their own don't mean she necessarily has great marketing/media talents.
 
We’ve seen before how she despises her followers so I’m sure she’s chuckling about the crowdfunding crew. They make me laugh...or is it cry...not quite sure these days. :)

In the CITY of Southend tonight:
"Oh wow squigs, don’t worry about lickle me struggling along with all my burdens. ♿ 🤕 You know how I’m a nose to the grindstone, slogging away in the background kind of puppy. Remember now, empathy is a one way street that goes in MY direction only!. Anchovy and jam pancakes incoming. 🍳 Laters!"
 
Next year I would like to see Jack's take on filloas de sangre, a sweet Galician pancake:

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As you can see they look delicious all dusted in sugar like that, but don't be fooled - the colour is not due to yummy chocolate, but rather pig's blood. 😋😋😋

Somehow these always get left out of the international pancake roundups that British newspapers print at this time of year...

Take note, Jack!
 
Ugh forever home her is back.

I want to live in a mansion and have lots of wonderful things, but I don't. Please some crowdfund me?! No? Bastards!

I never understand why her plan never involves getting a proper job and erm... Saving!

Gosh, you're a brute! I'll have you know she sometimes tweets while she's still in bed! Now that shows a single-minded dedication to the grift.
 
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