Father of Daughters #50 Come on in, don’t be a pavlova!

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Dogmuck said:
Pretending he has an “advertisement” but really it’s just an affiliate link - twit

LEGO® Build Day | December 27th | Official LEGO Shop

LEGO® Build Day is a new holiday tradition held on December 27th. Get your LEGO bricks and build together! Find out more about the annual event here
www.lego.com www.lego.com

Oh I need to make this not a url so it doesn’t just add the link - just putting a couple of spaces in the www to stop it showing us the link

https://. www.lego.com/en-gb/rebuild-the-world/build-day?utm_source=instagram&utm_medium=fatherofdaughters
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Pages and pages behind but this made me smile - I love how tattle is making everyone aware of what to look out for with utms!! 🥰

It’s bizarre how naff and antiquated his parenting style is? Mama insta now is awash with attachment & gentle parenting content. Nearly all the Facebook communities have rules forbidding partially clothed pics of kids, calling kids xyz, and discussions on sleep training, all of this is standard FODder. It’s like he’s raising them in the 1950s, he’s vile.

Dogmuck said:
🤣🤣🤣🤣 it’s another affiliate link 🤣🤣🤣
He’s not dragging in the Ad money he’s getting paid per click which is fkng hilarious
https ://store .google.com/gb/category/phones?hl=en-GB&utm_source=instagram&utm_medium=organic_social&utm_campaign=GS106616&utm_term=pixel-6&utm_content=simon

Surely these companies aren’t just doing some form of diligence to see if their ads with these muppets actually = sales
Calls for @heretoreaditall2019 for insider knowledge
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Sorry just saw this my love!

It’s difficult and and an essays worth sorry, I mean they’ve got the correct campaign parameters in the URL but he’ll be one of many many many. Ime influencer stuff is largely looked at as a channel (eg versus… email, display, direct, organic / paid social) and only the real big superstar campaigns are picked out and analysed in any real depth? Like this may not even make sense as an example but take Nike, they’ll have tens of thousands of smaller influencer campaigns over a year, they’ll all be set up with those parameters, but they’ll spend time/resource (and ultimately money) looking at the big partnership with David Beckham because they want to measure ROI on his £3mil fee, they won’t care about a few hundred/a few grand paid out for the smaller guys’ stuff. The only stuff that would concern them would be reputational risk, eg partnering with racists or sex offender influencers (of which there are seemingly many?!).

Marketing spends for household name and even startup brands are HUGE. Like multi multi millions a year as standard and lots gets wasted tbh, but the problem is (again, ime) data & insights teams are still a relatively new function and they’re usually entering a big legacy biz with tons of technical debt (basically imagine your husband puts up a shelf shitly, you live with it for a few years despite the fact you can’t put anything on it, then it falls off and fucks your wooden floor so you need to call out a floorer, and a handyman to fix the wall and put up a new shelf? It’s basically one bit of tit getting kicked down the road and causing you tons of tit in the future) so they’re working on getting the basics right, governance, being legislation compliant, on boarding new and better technologies, etc etc and small fry marketing channels just isn’t at the top of anyone’s to do list. Also possibly NICHE but there’s a lot of snake oil salesmen in tech but that’s a whole dissertation for another day, but often means that teams aren’t looking at the most obvious/logical commercial projects and instead have to pander to the ridiculous whimsical ideas of greenfield projects from a mediocre private school alumnus.

BUT having said that at least brands are measuring & looking at performance on some level. The industry & its staff are savvier and there’s a lot of learnings being applied now that weren’t back in the peak of the mama hence why people were being gifted truly insane tit that brands would never ever ever see a return on. It’s why you’re seeing people who were once gifted kitchens or £25k holidays flogging vibrators and candles now.
 
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heretoreaditall2019 said:
Pages and pages behind but this made me smile - I love how tattle is making everyone aware of what to look out for with utms!! 🥰

It’s bizarre how naff and antiquated his parenting style is? Mama insta now is awash with attachment & gentle parenting content. Nearly all the Facebook communities have rules forbidding partially clothed pics of kids, calling kids xyz, and discussions on sleep training, all of this is standard FODder. It’s like he’s raising them in the 1950s, he’s vile.



Sorry just saw this my love!

It’s difficult and and an essays worth sorry, I mean they’ve got the correct campaign parameters in the URL but he’ll be one of many many many. Ime influencer stuff is largely looked at as a channel (eg versus… email, display, direct, organic / paid social) and only the real big superstar campaigns are picked out and analysed in any real depth? Like this may not even make sense as an example but take Nike, they’ll have tens of thousands of smaller influencer campaigns over a year, they’ll all be set up with those parameters, but they’ll spend time/resource (and ultimately money) looking at the big partnership with David Beckham because they want to measure ROI on his £3mil fee, they won’t care about a few hundred/a few grand paid out for the smaller guys’ stuff. The only stuff that would concern them would be reputational risk, eg partnering with racists or sex offender influencers (of which there are seemingly many?!).

Marketing spends for household name and even startup brands are HUGE. Like multi multi millions a year as standard and lots gets wasted tbh, but the problem is (again, ime) data & insights teams are still a relatively new function and they’re usually entering a big legacy biz with tons of technical debt (basically imagine your husband puts up a shelf shitly, you live with it for a few years despite the fact you can’t put anything on it, then it falls off and fucks your wooden floor so you need to call out a floorer, and a handyman to fix the wall and put up a new shelf? It’s basically one bit of tit getting kicked down the road and causing you tons of tit in the future) so they’re working on getting the basics right, governance, being legislation compliant, on boarding new and better technologies, etc etc and small fry marketing channels just isn’t at the top of anyone’s to do list. Also possibly NICHE but there’s a lot of snake oil salesmen in tech but that’s a whole dissertation for another day, but often means that teams aren’t looking at the most obvious/logical commercial projects and instead have to pander to the ridiculous whimsical ideas of greenfield projects from a mediocre private school alumnus.

BUT having said that at least brands are measuring & looking at performance on some level. The industry & its staff are savvier and there’s a lot of learnings being applied now that weren’t back in the peak of the mama hence why people were being gifted truly insane tit that brands would never ever ever see a return on. It’s why you’re seeing people who were once gifted kitchens or £25k holidays flogging vibrators and candles now.
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You’re the best HTRIA - thank you 🙏🏼

Using the analogy of mr d putting up a shelf peaked my interest as...never gonna happen.

So is his name in the url just a way for companies to monitor ROI or could it be pay per click af link too?
 
Axatogrind said:
I've only noticed that one really evil eye just recently. This is how he'd look if both his eyes were like that. Don't all rush at once! 😄

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Wile e coyote?
images (1).jpeg
 
Dogmuck said:
You’re the best HTRIA - thank you 🙏🏼

Using the analogy of mr d putting up a shelf peaked my interest as...never gonna happen.

So is his name in the url just a way for companies to monitor ROI or could it be pay per click af link too?
Click to expand...

So both really, basically those parameters mean that whatever web tracking tool(s) are in place can associate that session & all events/conversions in it to a source, in this case the source is FOD. It can also be more complicated as often customers take multiple sessions to convert but let’s ignore that for this -

And influencer payout depends on lots of things, really. If the campaign objective is brand awareness then being paid on traffic generated is a likely scenario. Some influencers get paid a fee per conversion (so purchase, or other KPI like appointment/reservation booked), some a % of basket value, some on life time value of that customer, and all of these are stackable so you could hypothetically make bank off it. Also worth remembering that clicking through on their link benefits them further as they can then show their click through rate of x.xx% to other brands to pitch for partnerships…!

The thing is in many ways it’s legit, you’ll pay google to place you first place under certain keywords, you’ll pay for display advertising, you’ll pay to place ads on Fb or Insta, etc etc so it is “right” that content creators are reimbursed for generating traffic or leads or conversions for brands. IF it’s all declared as an ad as those channels are!! And it rarely bleeping is. Also think too much diabolical behaviour was allowed to happen pre regulation & its predatory to target certain demogs eg new mums that these lot will never be on the right side of it all.

But sorry for the essay - it’s a complex subject / ever changing landscape, they really need to teach this in schools so people can make informed decisions about how they consume social media & make purchasing decisions…
 
heretoreaditall2019 said:
So both really, basically those parameters mean that whatever web tracking tool(s) are in place can associate that session & all events/conversions in it to a source, in this case the source is FOD. It can also be more complicated as often customers take multiple sessions to convert but let’s ignore that for this -

And influencer payout depends on lots of things, really. If the campaign objective is brand awareness then being paid on traffic generated is a likely scenario. Some influencers get paid a fee per conversion (so purchase, or other KPI like appointment/reservation booked), some a % of basket value, some on life time value of that customer, and all of these are stackable so you could hypothetically make bank off it. Also worth remembering that clicking through on their link benefits them further as they can then show their click through rate of x.xx% to other brands to pitch for partnerships…!

The thing is in many ways it’s legit, you’ll pay google to place you first place under certain keywords, you’ll pay for display advertising, you’ll pay to place ads on Fb or Insta, etc etc so it is “right” that content creators are reimbursed for generating traffic or leads or conversions for brands. IF it’s all declared as an ad as those channels are!! And it rarely bleeping is. Also think too much diabolical behaviour was allowed to happen pre regulation & its predatory to target certain demogs eg new mums that these lot will never be on the right side of it all.

But sorry for the essay - it’s a complex subject / ever changing landscape, they really need to teach this in schools so people can make informed decisions about how they consume social media & make purchasing decisions…
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Sorry I made you explain it for plebs like me but that’s makes total sense. Thank you again 😘
 
#bekind. He's a father! Crepe paper is a type of tissue paper but that does look like regular tissue paper. 🤪

I remember previously seeing the contents of the twins stockings and this question came up before.

That a Lego box in the background?

1640303636075.png



I don't understand his tip:

"Don't bother to wrap them and cellotape them just kinda wrap it around it and then stuff it in." That not the same as wrapping them normally?
 
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