Father of Daughters #50 Come on in, don’t be a pavlova!

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Hatchet_job said:
Grid post about twins making lego but badly set up as you can't read his captions. But we could probably fill in the missing word!
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It's working OK for me, I can see the whole caption!

Lego.jpg
 
I came across this thread after seeing the negative LFT post and thinking he looked like a manic twit. Really riled me that when I read the loooooooonnnggg caption he said ‘unless someone contracts it in the next 18 hours’ - I thought the whole point was to test on the day because with omicron things can change so quickly?! Anyway I’ve just spent a happy few hours catching up and am loving your work everyone!
 
LuBiLu said:
#advertisement

So it's not an actual #Ad? He only ever uses #Advertisement on his Lego posts.

Sorry if it has been explained. Numb nut here is a bit behind 🤣
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I think @Dogmuck looked at the URL on a story he posted last week and it just appears to be an affiliate ad…really sorry @heretoreaditall2019 has the knowledge on this and can explain it far better in layman terms but essentially he’s probably signed up to an affiliate programme (Amazon have one too) and he then puts a specific url up which is identifiable as coming from him if you click on it (DO NOT click on it).

Depending on the system it could be he gets a percentage from click throughs which result in a purchase (even if that purchase isn’t made immediately the cookies can last like 28days?!).

So they’re unlikely to have hand picked him for the ad if that makes any sense. Will try and find HTRIA post up thread somewhere as they’re the boss at all this ad tit.

ETA this is HTRIA brilliant analysis:
heretoreaditall2019 said:
It’s difficult and and an essays worth sorry, I mean they’ve got the correct campaign parameters in the URL but he’ll be one of many many many. Ime influencer stuff is largely looked at as a channel (eg versus… email, display, direct, organic / paid social) and only the real big superstar campaigns are picked out and analysed in any real depth? Like this may not even make sense as an example but take Nike, they’ll have tens of thousands of smaller influencer campaigns over a year, they’ll all be set up with those parameters, but they’ll spend time/resource (and ultimately money) looking at the big partnership with David Beckham because they want to measure ROI on his £3mil fee, they won’t care about a few hundred/a few grand paid out for the smaller guys’ stuff. The only stuff that would concern them would be reputational risk, eg partnering with racists or sex offender influencers (of which there are seemingly many?!).

Marketing spends for household name and even startup brands are HUGE. Like multi multi millions a year as standard and lots gets wasted tbh, but the problem is (again, ime) data & insights teams are still a relatively new function and they’re usually entering a big legacy biz with tons of technical debt (basically imagine your husband puts up a shelf shitly, you live with it for a few years despite the fact you can’t put anything on it, then it falls off and fucks your wooden floor so you need to call out a floorer, and a handyman to fix the wall and put up a new shelf? It’s basically one bit of tit getting kicked down the road and causing you tons of tit in the future) so they’re working on getting the basics right, governance, being legislation compliant, on boarding new and better technologies, etc etc and small fry marketing channels just isn’t at the top of anyone’s to do list. Also possibly NICHE but there’s a lot of snake oil salesmen in tech but that’s a whole dissertation for another day, but often means that teams aren’t looking at the most obvious/logical commercial projects and instead have to pander to the ridiculous whimsical ideas of greenfield projects from a mediocre private school alumnus.

BUT having said that at least brands are measuring & looking at performance on some level. The industry & its staff are savvier and there’s a lot of learnings being applied now that weren’t back in the peak of the mama hence why people were being gifted truly insane tit that brands would never ever ever see a return on. It’s why you’re seeing people who were once gifted kitchens or £25k holidays flogging vibrators and candles now.
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Titfer said:
He chooses to build a 16+ Lunar Landing because "he's a big kid" that is not kids Lego big guy. You've went style over substance as per usual.

Your twins are FIVE YEARS OLD, spending time with them and age appropriate lego would have been a far more engaging post. 🙄
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And surely a huge part of the joy and pain of kids and Lego is letting their imagination run free with it?!
 
EddieBeds said:
I think @Dogmuck looked at the URL on a story he posted last week and it just appears to be an affiliate ad…really sorry @heretoreaditall2019 has the knowledge on this and can explain it far better in layman terms but essentially he’s probably signed up to an affiliate programme (Amazon have one too) and he then puts a specific url up which is identifiable as coming from him if you click on it (DO NOT click on it).

Depending on the system it could be he gets a percentage from click throughs which result in a purchase (even if that purchase isn’t made immediately the cookies can last like 28days?!).

So they’re unlikely to have hand picked him for the ad if that makes any sense. Will try and find HTRIA post up thread somewhere as they’re the boss at all this ad tit.

ETA this is HTRIA brilliant analysis:
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You got it all! And completely agree don’t click it - this is where it gets more complex but attribution is the process of attributing (lol) “credit” for a sale, and in turn compensating that source for their part in the conversion process. So in super old school sales you may have your lead generator coldcalling businesses/people and making a list for a more experienced sales person to work their magic on - which could take 1 phone call, it could take 3. Then the sales person may get commission of x% and their junior lead generator y% or whatever.

In the online world it’s the same but different, maybe that first lead is generated by an influencer and subsequent visits generated by … retargeted advertising, paid search, or direct to the site at which point the customer makes a purchase (converts). Depending on which attribution model that company uses they may attribute that sale to the first click, or last click, or do something weighted between all clicks. Depending on what they do & what their commission structure is, that influencer can get paid out on it even if you didn’t click through their aff link for the session in which you checked out.

We seriously need this tit taught in schools alongside money management Martin Lewis style. It’s perverse you’ve got influencers who need their houses repointing telling people to buy tit & making ££ off aff links people don’t understand?
 
Mixed feelings on this one. I've known more than one 5/6 year old who would have loved to help an adult put together a complicated set, and it does look like the girls were well invested for the first half. For me I think it's just that he tried to make it sound like it was for them and about them, when blatantly it was for him with his instagram content in mind.

I can't see that he's replied to any of the comments, or if he has they're not at the top. The post was 17 hours ago, surely he could have found time to reply to a few of them by now? It's so rude when "influencers" ask a question but are clearly not actually interested in what anyone has to say.
 
Axatogrind said:
Mixed feelings on this one. I've known more than one 5/6 year old who would have loved to help an adult put together a complicated set, and it does look like the girls were well invested for the first half. For me I think it's just that he tried to make it sound like it was for them and about them, when blatantly it was for him with his instagram content in mind.

I can't see that he's replied to any of the comments, or if he has they're not at the top. The post was 17 hours ago, surely he could have found time to reply to a few of them by now? It's so rude when "influencers" ask a question but are clearly not actually interested in what anyone has to say.
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He does that a lot - asks opinions and never replies.
 
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