Deliciously Ella #4 Bland burgers and branding under CEO Matt, daily affirmations won’t change that

It’s a weird one because now Plants and Deliciously Ella will be in competition with each other?

It’s not like Plants has done particularly well. Barely any of the original range is still in. There’s the pasta, a couple of soups, is that it?

I feel sorry for the staff. The woman running Plants is a horrible bully. Sounds like there will be redundancies.
 
She’s really not doing herself any favours in sharing headlines like this about the news, almost bragging about the money. Very tone deaf to the comments she’s receiving. Clearly it’s just about the money and “building a community” means nothing.

This has him written all over it.
 

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Anyone else think Matthew is the driving force and this isn’t what Ella wants…?
I think Ella is egoistical enough to want to be more international. She thrives on the more public facing part of things. Going to events, launches, being able to talk about it. Organising stuff etc. with this acquisition, I think their idea is that going global will happen faster.
 
I think Ella is egoistical enough to want to be more international. She thrives on the more public facing part of things. Going to events, launches, being able to talk about it. Organising stuff etc. with this acquisition, I think their idea is that going global will happen faster.
They could have donated some of the snacks to schools if they were really keen in getting more people eating more plants more of the time?
 
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