Deliciously Ella #4 Bland burgers and branding under CEO Matt, daily affirmations won’t change that

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Pizzaface said:
I don’t think their basic message of eating real food is wrong, but they go about it in a completely blinkered way with no concept of the real reasons people eat in particular ways.
It is my opinion that the problem won’t be solved by food tax, or calories on menus because the problem stems from that many people just don’t know how to cook, alongside prices of cooking equipment and basic ingredients. Many years ago, traditionally children were taught to cook at home with their parents, who learnt from their parents. It was also taught in schools. Then more and more women continued to work after having children, through choice or necessity, schools don’t teach children how to cook proper food and what constitutes a proper balanced meal, so combined with the rise of convenience food society shifted away from real food. How can people know what to do with basic ingredients if they don’t know and no one has ever shown them? And as an adult it’s all they’ve ever known and they’re tired and overworked so how can they learn now. Which is why taxing ‘bad’ food isn’t a solution.
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Don’t forget cost of “real food”, including the cost of having where to and what to cook with.
 
queenamber said:
The boasting and self-indulgence is out of control recently. She’s become even more insufferable!
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I genuinely can’t understand why she still thinks she is making a difference and helping people. How?! By selling processed food in Waitrose and making multiple versions of the same cookbook again and again. How is this making a difference, have I missed something?
 
smirkingrevenge said:
Don’t forget cost of “real food”, including the cost of having where to and what to cook with.
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Exactly. It really riles me. And is why even adding a tax onto ‘bad’ food wouldn’t lower the cost of ‘real’ food. It would make the problem worse because not only can people not afford it but they also don’t know what to do with it. It’s a problem of many layers I think but making ‘bad’ food more expensive via tax will only create more problems.
 
Looking at insta/tik tok clean eating and plant based is a saturated market where there are more savvy influencers that have a better reach. She’s preaching to the converted 🙄 her book may be #1 on Amazon but the guy that has #2 and #3 isn’t acting like he’s making a food movement like Ella doing a Jamie O Turkey twizzler turn.
 
She can’t even spell business lol
 

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Pizzaface said:
I don’t think their basic message of eating real food is wrong, but they go about it in a completely blinkered way with no concept of the real reasons people eat in particular ways.
It is my opinion that the problem won’t be solved by food tax, or calories on menus because the problem stems from that many people just don’t know how to cook, alongside prices of cooking equipment and basic ingredients. Many years ago, traditionally children were taught to cook at home with their parents, who learnt from their parents. It was also taught in schools. Then more and more women continued to work after having children, through choice or necessity, schools don’t teach children how to cook proper food and what constitutes a proper balanced meal, so combined with the rise of convenience food society shifted away from real food. How can people know what to do with basic ingredients if they don’t know and no one has ever shown them? And as an adult it’s all they’ve ever known and they’re tired and overworked so how can they learn now. Which is why taxing ‘bad’ food isn’t a solution.
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I think cooking in schools has improved, my daughter is year 8 and has made pasta salad, soup, cakes etc and will learn stuff like Thai curry, macaroni cheese, ratatouille, how to cut chicken. I forget all the meals off the top of my head but it's 8 a year. Friends with kids at different schools do similar so hopefully the next generation will be better.

Need something like the ministry of food Jamie Oliver did years ago
 
Jc456 said:
I think cooking in schools has improved, my daughter is year 8 and has made pasta salad, soup, cakes etc and will learn stuff like Thai curry, macaroni cheese, ratatouille, how to cut chicken. I forget all the meals off the top of my head but it's 8 a year. Friends with kids at different schools do similar so hopefully the next generation will be better.

Need something like the ministry of food Jamie Oliver did years ago
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That’s good to know! I think when I was in year 8 we made about 30 different flavours of scones 🤣

I do think it should be taught more from primary though, but that’s another discussion!

The ministry of food was a great idea, it was such a shame it didn’t take off on a bigger scale. It’s what got me into cooking and food when I was a student, my whole house ate very well after that 🤣
 
Ella stop whining!!

I'm not going to lie, I'd be shocked if the girls are "very very proud" of their nothingy business of plant based processed crap in a saturated market. I think the girls are likely to resent spending no quality time with their parents and having a mum and dad who openly admit they have nothing to talk about other than business. The poor things. It's so sad to think of them having a bad day and Ella is too busy praising Matt for sending an email and furnishing their house with yet more trash from an ancient care home to even notice
 
Clover123 said:
Ella stop whining!!

I'm not going to lie, I'd be shocked if the girls are "very very proud" of their nothingy business of plant based processed crap in a saturated market. I think the girls are likely to resent spending no quality time with their parents and having a mum and dad who openly admit they have nothing to talk about other than business. The poor things. It's so sad to think of them having a bad day and Ella is too busy praising Matt for sending an email and furnishing their house with yet more trash from an ancient care home to even notice
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Exactly, they 100% talk about the business so they can get attention from their parents. No 3 year old aspires to work in an office lol. Thought maybe if they think the job is just eating sugary snacks all day 🤔
 
Pizzaface said:
That’s good to know! I think when I was in year 8 we made about 30 different flavours of scones 🤣

I do think it should be taught more from primary though, but that’s another discussion!

The ministry of food was a great idea, it was such a shame it didn’t take off on a bigger scale. It’s what got me into cooking and food when I was a student, my whole house ate very well after that 🤣
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My daughter made scones, just 1 type and pizza 🤣 she'll do food tech in the summer term. Definitely need to start younger, my youngest has made salsa but that's it. All I remember making is fruit salad and flapjacks.
Ministry of food was great, needs to come back. I've got the book and always use the recipe for Yorkshire puddings
 
Those girls won’t give a shiny tit about their parents’ work for years and years and years. Probably not until they’re adults themselves and look back on their immensely privileged childhood. However, they’ll also remember mum and dad glued to a phone or laptop and cramming quality time into a few weeks’ holiday in an exotic location, heavily laced with guilt. I know if I had a choice I would be spending as much time as possible with my children. School pick ups, mealtimes, homework, clubs, be present for it all, it means way more to your child than some business.
 
queenamber said:
They're also the type of parents who probably put so much pressure on their kids to match their success or inherit the "family business" whether they like it or not.

I hope they open a McDonalds or a beef smokehouse just to spite their parents.
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What do you guys think Ella would do, if the girls wanted chicken og steak one day?? Like didnt someone on here say, that the employees at Deliciously Ella were not even allowed to bring meat for lunch to the office?
 
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