Deliciously Ella #4 Bland burgers and branding under CEO Matt, daily affirmations won’t change that

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She’s like joey friends with all his Porsche branded gear 😂 bit tragic.
 
Typical Tory head - tax bad food and punish the poorest people in the country. Does she even realize that some people can only afford a pot noodle because all they have to cook with is a kettle? It's so narrow-minded to just slap VAT on fizzy drinks and McDonalds.



More people could eat healthier then realise due to our woeful education system. However, tax like this, like you say, inadvertently affects the poorest in society far more than the richest. The sugar tax has increased the cost of fizzy drinks but not reduced consumption and now more people drink diet versions which are arguably worse for you then the “full sugar” versions. It hasn’t reduced the amount of people drinking coke. Tax like this doesn’t work and this has been shown.

Large companies exist to make a profit. In our current food environment they do that by making food with the cheapest ingredients they can and selling it for the highest price. The only way to solve this is to put in regulations around UPF. Ban the health claims on the side of foods. Get rid of calorie counts and nutrition in parts. Teach people about whole foods and how to have a balanced lifestyle. Have a huge drive for simple foods (which Ella is not famed for…).

I thought Ella had done a course on food policy and nutrition or some bollocks….? 🙄🙄
 
The arrogance of someone who has NEVER gone without in her life, pontificating about taxing “bad” food. (Moralising about food being good/bad is problematic anyway.)

She has never worried about being cold or hungry, or not being able to provide for her children.

People more privileged than 99.99% of the population really need to STFU when it comes to tax unless they are talking about eg billionaires paying their fair share.
 
As I said… they are going the Jamie Oliver way and their middle class followers will soon catch on too.
middle class in the UK is no longer a well off layer of society, they are the ones that get by ok, not live super comfortably. They still have financial worries, unless these two and how detached from reality they are is really on full display now.
 
This still wouldn’t be enough food for a larger family but it’s a good attempt to change mindsets around food and show that with a bit of thinking and planning you can eat good food.

also notice how with a lot of things they focus on local products. Ella never does this and a big chunk of the ingredients she uses are imported - which makes them a lot more expensive.

Her latest “food police” interview really pissed me off. Everyone knew she is really out of touch with reality but to go on national television and shame how and what people eat and call for the govt to raise taxes is such a stupid thing to do and say.
 

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They are so full of themselves. They are not doing anything extraordinary, but the amount of BS they talk about their delusional revolution is outstanding. She needs a quick reality check instead of giving lessons from a privileged standpoint. The last thing people with lower income needs are your chocolate almonds, you idiot. Give your money to charities instead of giving lessons about taxing food. Powerhouse couple of idiots.
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People cannot buy medicine, pay rent and they are preaching taxing food. I hope the cancel culture will eventually get them.
 
They are so full of themselves. They are not doing anything extraordinary, but the amount of BS they talk about their delusional revolution is outstanding. She needs a quick reality check instead of giving lessons from a privileged standpoint. The last thing people with lower income needs are your chocolate almonds, you idiot. Give your money to charities instead of giving lessons about taxing food. Powerhouse couple of idiots.
They are not even a power couple in their own right. Every single time anyone writes anything about them, they mention who their parents are. Every. Single. Time. I’d be pretty pissed of jurnos needed to mention it constantly. Plenty of nepo babies made and managed to step out from the shadow of their families and when you hear/read about them, you don’t hear/read about who their parents are.
 
I don’t think their basic message of eating real food is wrong, but they go about it in a completely blinkered way with no concept of the real reasons people eat in particular ways.
It is my opinion that the problem won’t be solved by food tax, or calories on menus because the problem stems from that many people just don’t know how to cook, alongside prices of cooking equipment and basic ingredients. Many years ago, traditionally children were taught to cook at home with their parents, who learnt from their parents. It was also taught in schools. Then more and more women continued to work after having children, through choice or necessity, schools don’t teach children how to cook proper food and what constitutes a proper balanced meal, so combined with the rise of convenience food society shifted away from real food. How can people know what to do with basic ingredients if they don’t know and no one has ever shown them? And as an adult it’s all they’ve ever known and they’re tired and overworked so how can they learn now. Which is why taxing ‘bad’ food isn’t a solution.
 
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