Deliciously Ella #4 Bland burgers and branding under CEO Matt, daily affirmations won’t change that

1
But guys (paraphrased) "I WAS THE FIRST PERSON TO MAKE VEGANISM A THING." No Ella, no. Firstly non western cultures have embraced plant based diets for thousands of years. Secondly the vegan cookbook authors and chefs like: Isa Chandra Moskowitz, Terry Hope Romero, Tal Ronnen, Chad Sarno, Alicia Silverstone, Chloe Coscarelli....have been making plant based diets mainstream for longer than you and they're better.
 
smirkingrevenge said:
He will pull a Jamie Oliver and will soon move into trying to influence policies and then becoming a policy maker himself. Let’s not forget how that ended for Jamie, who was far better established by then than these two and him pivoting away from making food and trying to dictate how others live almost bankrupted him and it was his own private money that saved him.

these two are overstretched AF financially. Neither of their families’ wealth is liquid cash and as such, they have insane outgoings every month that are protected and guaranteed by interests and dividends and so on.

if Matt and Ella have to start pouring their own liquid cash into the business it’s all gone. They took out an insane mortgage on their own house to buy out their investors- so something their families probably gifted them is now not a private property but an asset tied to their business.
Click to expand...

He'll be in a race with Henry Dimbleby then 🤑

Leon has a wider appeal, and they take part in toogoodtogo tackling food waste and food poverty (well, not by much but its more than plants which is elitist)

Importantly Matt is just not a likeable character. He absolutely cannot see this himself though, Ella was very likeable and he confuses goodwill towards his wife and indeed for his late mother, as good will for him, personally. Its not.


Nitfey said:
The article just depicts what a sad life she leads...a workaholic that is giving a bad example to children (and uses them for social media exposure) plus a cringe husband that she has nothing in common but just work...that sounds like HELL. Not a success story.
Click to expand...
He's using her, her business and her giving him a family for the next stage of his life plan. Prime Minister! The only way I see him getting a seat is as a conservative though, but his Mother's connections and good will from her supporters are all labour. He could flip flop like his FIL? 🤔
 
I had never heard of Ella before today. I heard her pop up on radio 2 this morning, and whilst I was only half listening, alarm bells went off. She seemed to be strongly implying that eating a plant based diet and not eating processed food had cured a serious medical condition.

This sounded like bullshit. If it was so simple, doctors would have prescribed vegetables rather than have her on 25 different pills every day.

So I did the only sensible thing...look on tattle and see if she had a thread....

I was not dissapointed.

Tbh I find people who say things like this infuriating. One of my dad's sisters is like this. When she found out how ill he was, she sent my mum a nutribullet.

At his funeral she told me that if only she had known that he had cancer sooner ( he hadn't wanted people to know, and had only told his family when things started to get reallybad ), she would have known the foods he could have eaten to be cured. I really had to hold by tongue that day.
 
TheStrawberryThief said:
I had never heard of Ella before today. I heard her pop up on radio 2 this morning, and whilst I was only half listening, alarm bells went off. She seemed to be strongly implying that eating a plant based diet and not eating processed food had cured a serious medical condition.

This sounded like bullshit. If it was so simple, doctors would have prescribed vegetables rather than have her on 25 different pills every day.

So I did the only sensible thing...look on tattle and see if she had a thread....

I was not dissapointed.

Tbh I find people who say things like this infuriating. One of my dad's sisters is like this. When she found out how ill he was, she sent my mum a nutribullet.

At his funeral she told me that if only she had known that he had cancer sooner ( he hadn't wanted people to know, and had only told his family when things started to get reallybad ), she would have known the foods he could have eaten to be cured. I really had to hold by tongue that day.
Click to expand...
Very sorry about your Dad ❤️
 
stardust21 said:
To be honest this is the bigger red flag for me:

View attachment 2667538 q
A small child does not have the ability to understand what it means to have your face plastered on social media and in published books around the world. You don’t own your children. And this also isn’t how consent works “I’ll stop hitting her when she asks me too” … “I’ll stop touching her when she asks me too”. Absolutely gross way to look at it.

it should be “I give my children autonomy to own their own online presence and their own image. Therefore I won’t share anything about them until they are old enough to understand and to give consent”.

At this point they’re a marking tool to show she’s relatable.
Click to expand...
Big red flag indeed how she uses her children for so much advertising. Not only is this a consent and safety issue (with their images and personal details going out to millions of people on an almost daily basis) but actually a child labour issue. As she’s posted numerous photos of her children advertising her products on Instagram and both girls are heavily featured through her new recipe book, by definition they’re actually working as child models/actors and should be recognised and paid as such (there is legislation being developed in a few places around the world for this atm, and a few states in the USA where I believe it may already be in place).
 
bluefox9 said:
Big red flag indeed how she uses her children for so much advertising. Not only is this a consent and safety issue (with their images and personal details going out to millions of people on an almost daily basis) but actually a child labour issue. As she’s posted numerous photos of her children advertising her products on Instagram and both girls are heavily featured through her new recipe book, by definition they’re actually working as child models/actors and should be recognised and paid as such (there is legislation being developed in a few places around the world for this atm, and a few states in the USA where I believe it may already be in place).
Click to expand...

Honestly I think she has some sort of financial advisor who told her to pay her children for their “job”. I live in another country and one of my friends is a quite big influencer in my country, and she pays her child. Obviously the child can’t spend the money but will get access at 18y/o. And it has a lot of tax benefits for both her and the child lol - I am sure Ella’s financial advisor will have suggested something similar if the same benefits exist in the UK. Unless her financial advisor is Matt CEO, Factory Owner, cook book writer and Deliciously Ella Muse ✨✨✨
 
Dreier89 said:
Honestly I think she has some sort of financial advisor who told her to pay her children for their “job”. I live in another country and one of my friends is a quite big influencer in my country, and she pays her child. Obviously the child can’t spend the money but will get access at 18y/o. And it has a lot of tax benefits for both her and the child lol - I am sure Ella’s financial advisor will have suggested something similar if the same benefits exist in the UK. Unless her financial advisor is Matt CEO, Factory Owner, cook book writer and Deliciously Ella Muse ✨✨✨
Click to expand...
I hope her family still has some control so when she has a meltdown and Matthew tries to walk away with everything, she won’t be completely exposed and helpless
 
IMG_1909.png


she has always been a bit cloak and dagger with being vegan, so assuming she’s not now.
 
Allaboutthehashtag said:
View attachment 2682195 q

she has always been a bit cloak and dagger with being vegan, so assuming she’s not now.
Click to expand...

She started out as a vegan, but then (in news that will shock no one) around the time she met Matt she started eating fish for “health reasons”.

She then sold fish and chicken at the deli originally (which was to attract men because: sexism means Matt and Ella didn’t believe men would eat plants).

Then she faced an absolutely huge backlash and within 6 months they quietly shelved the meat at the deli.

She has since worn clothing that is clearly not vegan, and never calls her self vegan because 1) the word puts lots of people off and 2) she doesn’t want the vegans to come for her in the comments (kind of fair enough really…). But she’s been vegetarian for a long time now unless she secretly eats fish again on the side.

I think she would probably label herself as plant based if anything.

Fun Fact: she actually started her blog on blogger not word press and on that in her first very recipes she included fish. It’s been taken down now obviously, but she didn’t actually start out plant based. That was a decision she took when she realised that plant based was growing. Maybe it was for health, maybe it was for wealth, who knows… all I know is that, that’s conveniently forgotten about whenever she’s interviewed.
 
stardust21 said:
She started out as a vegan, but then (in news that will shock no one) around the time she met Matt she started eating fish for “health reasons”.

She then sold fish and chicken at the deli originally (which was to attract men because: sexism means Matt and Ella didn’t believe men would eat plants).

Then she faced an absolutely huge backlash and within 6 months they quietly shelved the meat at the deli.

She has since worn clothing that is clearly not vegan, and never calls her self vegan because 1) the word puts lots of people off and 2) she doesn’t want the vegans to come for her in the comments (kind of fair enough really…). But she’s been vegetarian for a long time now unless she secretly eats fish again on the side.

I think she would probably label herself as plant based if anything.

Fun Fact: she actually started her blog on blogger not word press and on that in her first very recipes she included fish. It’s been taken down now obviously, but she didn’t actually start out plant based. That was a decision she took when she realised that plant based was growing. Maybe it was for health, maybe it was for wealth, who knows… all I know is that, that’s conveniently forgotten about whenever she’s interviewed.
Click to expand...

Made me wonder if we could see her old blog on the way back machine…. Yep! Salmon included! https://web.archive.org/web/20120516015532/http://deliciouslyella.com/
 
You must log in or register to reply here.
Back
Top