She once said she doesn’t business plan, instead just runs with her ideas which results in mayhem. She jumps from one thing one thing to another - pyo flower farm / buying the bus / dahlia boxes / flower shows / flower markets / wholesale field / buying or renting office cabin / buying expensive irrigation system / merchandise / talks of franchising / talks of flower subscriptions, etc, etc. Looks to use volunteer labour or hire staff to actually do all the work, persuades her husband to join her venture. I wonder how much of a profit can she possibly hope to make. This year alone - flower farm delayed opening / banned from some RHS flower shows / no mention of London markets now. She can‘t blame the weather on everything - last year she went on holiday while the wholesale field wilted in the heat, this year she was late sowing the pyo flower farm, especially given she didn’t start the tubers off under cover. Farming is tough as do weather dependant but surely she was aware of that.
Instead of wanting everything in five minutes, it might be wiser to concentrate on the pyo flower field, include a few rows for market/florist sales and the dahlia boxes. Won’t make her a fortune or enable her husband to work on the venture full time but it would be manageable and doable. Do more of the manual work herself and accept that her Income will be during the two/three month flower season and when she sells the dahlia boxes. She could do a floristry course and make Christmas floral arrangements/run workshops for an extra bow. Build up slowly while also remembering dahlias are a trend at the moment, don’t have a great vase life and grow other flowers also.