Simon Harris #4 He lost 5 stone, and gained 457 thousand pounds

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Fred Santos said:
And just, for one moment going back to Jackie Weaver. The same Jackie Weaver (who everyone is very fond of) who gave a semi defence/justification on Talk TV yesterday - something has been troubling me about that link (showing she had done work for the Essex facebook page - and therefore likely knew Simon and Kirsty - but didn't mention it when interviewed).

Here's the link again



90 likes but 80K+ reach. There's something in here isn't there about "ratios" isn't there?

I am not facebook expert at all.... but an idle google suggests that a good "ratio" would be as follows:

www.quora.com

On a Facebook page, what ratio is good for the number of post reaches to likes?

Answer (1 of 4): As an admin of 5 Facebook pages with more than 25k likes (all organic likes) I can tell you that it’s a data driven metric and it depends on a lot of factors, including time of your post, local / national / global events etc. But realistically, if I were to be measuring quality ...
www.quora.com www.quora.com
.

There are plenty of examples of "influencers" having been found to have amassed followers by, for example, buying them. I don't think for one minute that this is what has happened with the Essex pages - but I do wonder how the followers were acquired. And even if they were engaged (they obviously were not - based on this post) - some kind of geospatial analyisis of where the followers and engagements were from?

The comms team at Essex County Council would have known about all of these analysis techniques but the two functions seem to have been kept apart and I have seen no reports published that describe the geographic reach or the broader effectiveness of "engagement" leave aside the economic evaluation detailing the 500K spent on Simon - and more on others (yes, as LG hints - if you trawl through the spreadsheets you see evidence of others too). The evidence of capmpaign effectiveness seems entirely to be about physical mobilisation - "about 450" for example, but moblisation of people and volunteers was something the wider public sector was doing anyway - NHS, local councils, voluntary sector. Was O'Callaghan, in some way, trying to credit facebook, and in turn herself and Harris for all of this? It's notable that nothing like as many followers have been created in Suffolk - or is that just becuase of fewer "activations"...?
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Of course!
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HANG ON

I just found a SECOND Jackie Weaver video 👀👀👀

 
Screenshot_2024-01-16-22-01-11-14_a23b203fd3aafc6dcb84e438dda678b6.jpg


Glad he's still got an outlet. A six figure paying outlet
 
Fred Santos said:
Here's something interesting - may be taken down at some point:



From about 1:18 onwards in particular

Talking about their suicide prevention work

O'Callaghan talks about rolling out training - first of all in Woodham Ferrers (Morter's area) and says they trained "about 450" (voice goes up) people and then goes on to say they have "to date trained about 45,000" (eyes to the side) people in Essex. There are a lot of "abouts" with O'Callaghan. The coverage then shifts to coverage of guess who, someone who has done the training. And who might that be you ask? It is our friend Simon. And where is he you might ask - at the Monkey Bizness nursery in Hockley. And which social media and comms specialist in the Hockley area has done promotional work and fundraisers for them you might ask? Simon Harris. Absolutely nothing wrong with that at all. But, if there are "about" 45,000 grateful recepients of suicide awareness training in Essex was this the only person you could get to speak so highly of it - or was that just for "expediency"

Happy for this to be shared
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Just a little more on the suicide awareness training. I will say, that this is an an entirely laudible aim and a good thing to do. I am just interested into how the claims of 45,000 people came from. I wonder if, in face, it was "click throughs" or even impressions of something like the attached. Others have speculated that this training was the mental health resilience training they put on at the same point - but I think that is entirely different.

If the provider was able, from their own tracking data (the link on the facebook page has a tracking token) to show 45,000 sign ups as eminating from the Essex is United or related web pages, I would be persuaded - but the engagement levels eminating from posts - even something as simple as a like or repost, on other topics atleast, are much lower and we know that 10 - 20% engagement to post view/impression is considered "good" in social media. And if the data came from click throughs or tracking data that the training organisation was able to review - why be so imprecise?

The training, by the way, is here

Essex - Let's Talk About Suicide

Suicide Prevention Essex - #TalkSuicide is a suicide prevention campaign. We offer Suicide Prevention training available from the Zero Suicide Alliance.
letstalkaboutsuicide.co.uk letstalkaboutsuicide.co.uk

As I said, a good thing to do, but I questions about the claims being made....
 

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Fred Santos said:
Just a little more on the suicide awareness training. I will say, that this is an an entirely laudible aim and a good thing to do. I am just interested into how the claims of 45,000 people came from. I wonder if, in face, it was "click throughs" or even impressions of something like the attached. Others have speculated that this training was the mental health resilience training they put on at the same point - but I think that is entirely different.

If the provider was able, from their own tracking data (the link on the facebook page has a tracking token) to show 45,000 sign ups as eminating from the Essex is United or related web pages, I would be persuaded - but the engagement levels eminating from posts - even something as simple as a like or repost, on other topics atleast, are much lower and we know that 10 - 20% engagement to post view/impression is considered "good" in social media. And if the data came from click throughs or tracking data that the training organisation was able to review - why be so imprecise?

The training, by the way, is here

Essex - Let's Talk About Suicide

Suicide Prevention Essex - #TalkSuicide is a suicide prevention campaign. We offer Suicide Prevention training available from the Zero Suicide Alliance.
letstalkaboutsuicide.co.uk letstalkaboutsuicide.co.uk

As I said, a good thing to do, but I questions about the claims being made....
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Conversion ie actually getting people to take an action such as clicking a link to a website to read information from social media is notoriously bad - signing up to something or buying something is even harder.
Feasibly, he could have spent some of the £500K on boosting posts, which would increase their reach, but I am very suspicious of using FB views as an indicator of a campaign's success. Engagement and conversion is what really counts, and I'm not convinced that they were getting a lot of that. I run social media for clients, and the less savvy ones are still overly focused on number of followers and views. Those mean nothing unless people are actually engaging, and ideally following your call to action.
 
lilykestrel said:
Just went for a mosey and I think that comment has now been hidden as I can't see it even when I click through all the 'all comments' 'newest comments' 'most relevant' bla. Can see there's been two comments on the post, but can only actually 'see' one. 👀
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I suspect that’s why he’s left his personal account active on Facebook but just deleted all the posts. He needs that account to manage all of these stupid groups. I know it’s been done to death a bit, but the quantity of these still astounds me. And they all cross-share anyway.

Essex is United has been retweeting the official Essex County Council page, Essex Climate Action, United in Kind, Essex is Green, Essex is Kind, Essex is Happy, Essex is Sleepy and Dopey and Grumpy etc etc etc. What’s the point and what does it achieve? 😂
 
I'm going to make a new thread - hold tight
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Simon Harris #5 Mr Harris, who was a popular figure on the internet

Well, it's all been kicking off hasn't it? Recaps please. Congratulations @Jelly Bean (nominator) and @mchops (quoting Essex Live), you both win a low-engagement Facebook page and a GoFundMe of your choice. ETA: Wiki here
tattle.life

New thread here folks
 
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