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Utter, utter horse
tit.
The "rigorous" accreditation process is you have to show your product eases ONE
..just ONE....of these symptoms, badly set out on this picture. I had to scan for a while to find "changes in skin texture".
Great.....you make moisturisers....ground breaking.
This is some of the most egregious patronising bandwagon jumping clap trap to date.
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The organisation which set it up is just a marketing gimmick. They are disgusting.
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Set up by Sam Simister (ex Innocent Drinks) and Heather Jackson ( ex a load of corporate relations balls by the looks of it).
Looks like they've set up a company called wait for it.....WE'VE GOT THIS LIMITED Company number 12109553
Barf at that boss babe lady bizniz name.
The other director is Julian Kynaston. I thought I recognised the name. Illamasqua founder "an actual brand founder".
I love Companies House website.
Can I call myself a journalist now?
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Kynaston now runs a company called Propaganda "We are a leading strategic and creative brand consultancy".
He describes himself as a Disruptor!