Mamamia

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Listened to 20 mins of the No Filter today and couldn’t bear anymore. Are women really this anxious about every decision in their lives? Maybe at 40, I am slightly out of the
generation that are facing the motherhood years, but none of my friends are worried about this. Some have partners and have kids, some have partners and have decided to have no kids and some are going it alone through IVF. Occasionally we talk about overpriced childcare and housing affordability, but for the most part we just get on with our lives, all living by different economic means, but making it work. I am about to have my third child and know it will tight financially but I didn’t make the decision because things will be easy, I just wanted another child.

It seems MM now has realigned its brand from empowering women through empowered women to who can be the most anxious, whingy and helpless. What happened to this company??
 
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Listened to 20 mins of the No Filter today and couldn’t bear anymore. Are women really this anxious about every decision in their lives? Maybe at 40, I am slightly out of the
generation that are facing the motherhood years, but none of my friends are worried about this. Some have partners and have kids, some have partners and have decided to have no kids and some are going it alone through IVF. Occasionally we talk about overpriced childcare and housing affordability, but for the most part we just get on with our lives, all living by different economic means, but making it work. I am about to have my third child and no it will tight financially but I didn’t make the decision because things will be easy, I just wanted another child.

It seems MM now has realigned its brand from empowering women through empowered women to who can be the most anxious, whingy and helpless. What happened to this company??
So true! I think it makes women more anxious about these decisions rather than empowering them. My kids are 19 and 12, one conceived via IVF. At times it was tough, but we just got on with it!!
 
I am in the panic years and it’s very real. But when you actually do have real problems around it, hearing Jessie who is engaged and pregnant talk about how hard it is not a completely unhelpful tbh so skip 😂
Sure, I get it’s not easy for everyone. I myself have gone through 10 cycles of IVF to have a family. Maybe it’s just the positioning of the conversation that is troubling rather than the concern itself.
 
duck. Just looked this up and spare me. Jessie Stephens guest hosting? I agree with you @Taylor777. Punching through the things that need to be done to conceive if it’s important to you, rather than complaining, even when it’s hard. Jessie is a snowflake
I also think this is a succession plan for Mia. Jessie will start hosting more of these now and they will spin it as diversity but it’s really a way for a family member to take over the business/hosting roles.
 
Surely this is a joke? Claire's eyeliner looks awful

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Surely this is a joke? Claire's eyeliner looks awful

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2009 called, it wants the encircled eyeliner look back. Scrolling back now it seems Jessie is 10 years too late with hair and make up trends. Tbh I can't hate on this hair, I desperately wanted to pull off this style in 2007 but knew I wouldn't look good.
 

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Unrelated but can I tell you what grinds my gears about mamamia? They are like “oh we have 130 podcasts” and they launch so often but when you go to explore, more than half of them aren’t even active anymore!!!

I took a deep dive.
Their book club podcast, last updated April 21, build a human last updated Nov 22 (Leigh sucks so hopefully that one is done), Extraordinary stories last updated May 22. Mamamia “Daily” 😂 last updated Dec 22. Get me pregnant - October 22, Hello Bump -Nov 17, Year One -July 17, That’s Incredible - Jun 22, Recaps - April 20, Reviews - Jan 20, Restart - April 22, Sealed section - April 22, Lady startup stories - July 22, The Delivery Room - July 2021, The Split - April 2019, What I Eat When -Feb 21, What The Finance - Nov 21, Hitched - Sep 18, Baby Bubble - April 19, Overshare - March 22, I Don’t Know How She Does It - April 2019.

Theres more but I don’t have it in me, only 1 I could see had an episode or anything announcing it was a final episode.

I don’t know, it just annoys me. Having 130 podcasts that have been neglected and left to die isn’t a flex, they’re the Shein of podcasts.

Why can’t she just have 5 or 10 and do them really well 🤷🏻‍♀️
 
Is that not because they tend to do limited series? Like I'm not defending them per se but I think the idea is they hire a guest host for a limited run of episodes- example the Sophie Cachia series, the Madeleine whatshername series, Sylvia Colocca, the Osher Gunsberg series etc. they're never intended to be long running things? And like, the pregnancy based ones well it's hard to have that as a long running thing, because there's really only so much you can say, but they sit there and will appeal to a new demographic of people having that experience on a regular basis? Like it sort of makes sense to me.

There are some exceptions where I think the show just flopped or didn't go how they hoped- the one about gen Z for example was clearly meant to rival Shameless but didn't work, a couple of the celebrity and influencer ones sort of flopped, an ongoing sex one wouldn't be a bad idea but they haven't seemed to be able to get the format right there either.
---

Having a look in the app at what is currently active-
The Quicky clearly works okay (I don't listen to it as I found it a bit light), You Beauty (I don't listen because I'm just not interested), the Spill (does anyone listen to this? I know nothing about it), Cancelled (not for me I find Jessie and Clare annoying together and not funny), TGM (not for me since Holly and Andrew stopped doing it), then No Filter and MMOL.

Those are probably their flagship shows right? The they just have feature shows on limited seasons like Her and Fill My Cup and the sport one? I don't hate it as a business model. Makes sense to me to have your standard flagship offerings, then little extras that keep generating advertising revenue to niche audiences.
 
Yep, fair enough you are probably right re the limited series and it's absolutely their model to appeal to everyone somehow. I just find it really disingenuous when they are like "we are eleventy million podcasts". Maybe I just got up on the wrong side of the bed today!

To the (unpaid) intern tasked with monitoring here - I think making it more clear when a pod is a short series, or for a set # of episodes will really increase your credibility when it ends. Likewise with ending one that hasn't succeeded, just be honest and announce its the last episode.
 
Unrelated but can I tell you what grinds my gears about mamamia? They are like “oh we have 130 podcasts” and they launch so often but when you go to explore, more than half of them aren’t even active anymore!!!

I took a deep dive.
Their book club podcast, last updated April 21, build a human last updated Nov 22 (Leigh sucks so hopefully that one is done), Extraordinary stories last updated May 22. Mamamia “Daily” 😂 last updated Dec 22. Get me pregnant - October 22, Hello Bump -Nov 17, Year One -July 17, That’s Incredible - Jun 22, Recaps - April 20, Reviews - Jan 20, Restart - April 22, Sealed section - April 22, Lady startup stories - July 22, The Delivery Room - July 2021, The Split - April 2019, What I Eat When -Feb 21, What The Finance - Nov 21, Hitched - Sep 18, Baby Bubble - April 19, Overshare - March 22, I Don’t Know How She Does It - April 2019.

Theres more but I don’t have it in me, only 1 I could see had an episode or anything announcing it was a final episode.

I don’t know, it just annoys me. Having 130 podcasts that have been neglected and left to die isn’t a flex, they’re the Shein of podcasts.

Why can’t she just have 5 or 10 and do them really well 🤷🏻‍♀️
So true, just makes me think they just jump on trends. The only ones I remember or enjoyed were Monique’s. MMOL is meh and No Filter is pretty unremarkable for interviews.
 
Unrelated but can I tell you what grinds my gears about mamamia? They are like “oh we have 130 podcasts” and they launch so often but when you go to explore, more than half of them aren’t even active anymore!!!

I took a deep dive.
Their book club podcast, last updated April 21, build a human last updated Nov 22 (Leigh sucks so hopefully that one is done), Extraordinary stories last updated May 22. Mamamia “Daily” 😂 last updated Dec 22. Get me pregnant - October 22, Hello Bump -Nov 17, Year One -July 17, That’s Incredible - Jun 22, Recaps - April 20, Reviews - Jan 20, Restart - April 22, Sealed section - April 22, Lady startup stories - July 22, The Delivery Room - July 2021, The Split - April 2019, What I Eat When -Feb 21, What The Finance - Nov 21, Hitched - Sep 18, Baby Bubble - April 19, Overshare - March 22, I Don’t Know How She Does It - April 2019.

Theres more but I don’t have it in me, only 1 I could see had an episode or anything announcing it was a final episode.

I don’t know, it just annoys me. Having 130 podcasts that have been neglected and left to die isn’t a flex, they’re the Shein of podcasts.

Why can’t she just have 5 or 10 and do them really well 🤷🏻‍♀️
More podcasts=more advertising=more money. It's all about the money. I barely listen to any of them now, The quality has really dropped too and some of them are poorly researched. I saw someone on here once compare them to a sausage factory pumping out all their podcasts. I still enjoy The Quickly as it doesn't seem like a MM podcast at all, I like What are you wearing and occasionally The Spill but the rest of them I give a wide berth now. I'd much prefer they did 10 podcasts really well than be continually pumping out the crap ones.
 
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