Where did they confirm this?
Funny that it’s only been confirmed since they got a formal complaint a couple of weeks ago!
I emailed them a few weeks ago to ask for their stance on children of influencers being encouraged into having public profiles, and asked them to justify that against their ambassador doing it. I believe another poster did something similar around the same time, and posted here about it
Their response came through this week and said:
Thank you so much for your question and feedback.
Louise Pentland was an NSPCC ambassador for over 3 years, but this relationship ended over a year ago. We are grateful to Louise for her support during her time working alongside the NSPCC. I’m sorry the information on our website was not up to date to reflect that Louise was no longer an ambassador. We have now updated this.
Any relationships with ambassadors are carefully considered and assessed against a set of organisational due diligence criteria. Louise has spoken openly of her lived experience of abuse when she was a child. Her personal experience of our cause and her profile as a parenting blogger gave us the opportunity to reach and connect with parenting communities to work towards our vision of ending child abuse and neglect together.
When we first on-boarded Louise as an ambassador, we didn’t see social media activity featuring her children. When posts featuring her children emerged, a review did not highlight anything concerning and the relationship continued with no further action taken.
We believe that the online world is an integral part of children’s lives, which we would want children to be able to enjoy and participate in without being put at risk of harm. With that in mind, we would always advise that it is important to follow the terms of service, and the recommended age settings for any social media platforms. Furthermore, we continue to campaign for the online world to be designed with children’s safety in mind and for technology companies to be held accountable for putting children first and taking action to deal with avoidable harm taking place online. Importantly, we are working with children and young people to understand what they need from online platforms and services and working to share these insights with the technology sector. And finally, we are continuing to educate children and young people, provide awareness raising sessions for parents and carers and training for professionals on the risks and benefits of the online world.
As I mentioned earlier, Louise’s relationship as an ambassador has now come to an end. If we were to onboard Louise again in the future, we would restart the due diligence process, and any concerns (including your points) would be reviewed as part of this process.