Yeah I agree. I have liked her for ages, and still follow her but find her more and more ‘off’. I wouldn’t be surprised if it comes out in the future that something major was going on, like she and her husband were about to split or something of that magnitude…(not starting any rumours I have NO intel that even suggests this).
Just that she is so different and on edge, and seemingly fake I think there’s something personal going on.
I’ve had a few interactions with her (responsed to stories) and she normally responds, and nicely. It’s weird to hear her complaints about how people engage with her online as I don’t think I’ve been any different (in jumping straight into a question nor comment, not asking how she is first
)
This is what I was trying to say a few pages back but I obviously didn’t articulate it very well. I think she has gotten to the age of 40 and realised she’s not where she thought she’d be. And that’s tough. I feel for her. And the recent post asking "guys, are you comfortable in your own skin??" is a giveaway isn't it?
In my mind there are two types of influencers. There are those who set themselves up for aspirational views. These people seem to lead charmed lives, they don’t share anything private or bad, they tag and style their pics, and I don’t think we ever hear their voices. Everything just looks perfect.
Then there is the other “everyday” influencer. They talk to camera, they show good and bad days, they share EVERYTHING and they laugh at themselves.
Leigh’s friends like AG and KFE to an extent, fall into this second group. I think Leigh does too, even though she desperately doesn’t want to. She wants us to envy her lifestyle and aspire to be like her. But that’s not going to happen. And that’s ok.
AG pokes fun at herself (in an annoying way but she does try), Tegan doesn’t pretend her life is glamorous. AOA talks about her struggle to relinquish control in certain situations. And people relate to this which is why they are so popular.
In terms of branding, an aspirational influencer might be David Jones. But an everyday influencer might be Woolworths. The market share and demand for Woolworths is huge, it's nothing to be ashamed of. (At least she's not Aldi like DaDMuM)
And I know she’ll read here and roll her eyes and say we have too much time on our hands for analysing her like this. But honestly, it doesn’t take much time or effort to recognise it. Look at all the people who have come to Tattle because of her shift in attitude.
A few years ago, had Leigh gone to Europe she'd have shown some excitement. But now all we see is her smug face. It's not unattainable to go to Europe. Cheap flights, free accomodation and the multitude of freebies that she keeps bragging about, makes it pretty easy for someone like her to go overseas. However, if ever there was a time for her to change her brand to be more of an aspirational influencer, then that was it.
But then a few weeks later, she's back to dancing like an idiot with her girlfriends and getting angry because people assume she's drinking. Well, which is it? Are you a serious, aloof goddess who travels the world looking glam? Or are you an everyday Sydneysider just hanging with mates?
Embrace who you are and stick with it. The everyday schtick has attracted over 70k followers, why change now?
def not the taste of my childhood (although I am Italian so grew up on pasta and veal schnitz and prosciutto
