I’ve just looked at FC’s Instagram, and she’s got 3.3M followers. I reckon they’re going for a mix of people who the kids might not know, but the parents will. Again, RB’s podcast always seems quite high up on the top 10 list, people of some demographic or another are definitely into him. I guess they needed 52 people who were willing to do it for no fee, who were into the project and available.
I don’t know much about Fearne, she seems kind and warm. In my head she’s in a category with Giovanna Fletcher, sort of ‘look how greasy my hair is, guys!’ relatable to hun-mums.