Erim Kaur #10 Greenwashing her brand and whitewashing her skin, flashing her mage and her bathroom is beyond grim c

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Okay maybe I’m crazy for thinking this? By why post a picture in which you have to crop/evil eye everyone? If your trying to show off you look good post a pic of yourself?? But the fact she does that makes it so weird to me…. If you want evil eye don’t even post it she’s the first person I’ve seen that willl do that stuff.
like her most recent one looks like she’s just trying to show off she’s the prettiest

She’s also just doing it to prove that she has “friends”

Like you said if you don’t want evil eye you wouldn’t post
 
Okay maybe I’m crazy for thinking this? By why post a picture in which you have to crop/evil eye everyone? If your trying to show off you look good post a pic of yourself?? But the fact she does that makes it so weird to me…. If you want evil eye don’t even post it she’s the first person I’ve seen that willl do that stuff.
like her most recent one looks like she’s just trying to show off she’s the prettiest

three 🧿 🧿 🧿
 
Did she really just post a picture of the church and talk about her memories from Monton St Gurdwara... which is literally behind the church? If she just carried on driving, she could have taken a photo of the actual Gurdwara
Lol thought it was just me thinking: I'm pretty sure that's a church and not a gurdwara...and I agree. If you don't want the Evil Eye, don't post, or if you really have to (like Irum) try burning copious amounts of frankincense or esphand 😂
In this photo, it's interesting to see how different she looks when someone else takes a photo of her (if you zoom in; it's giving My Little Pony/Nelly the horse vibes), that composite bonding and fillers have done no favours for her! Aged her so badly and thrown her natural facial symmetry out of whack

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She really doesn't have any sense of style! I don't know anyone who wears a indian necklace set with an outfit that 1, is high neck so not showing any of your neck/chest area and 2, already has so much embroidery on the neck line like that. The necklace over her outfit looks so stupid. Its like s 5 year old played dress up with her. Her longass curls at the front make her look even more stupid too lol her MUA did her dirty 😂
LOL at her caption, so only arab women apparently dress for themselves now? What about about the rest of us? Look at the difference in this post after the Arab party compared to the punjabi party she went to... she had nothing positive to say about that, all she did was moan and complain, of her outfit coz she chose to show up in a black dress, then about the music and dancing. She so wants to be arab.

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Spot the difference. I’ll give you some hints: one is a weird creature and the other is a character from lord of the rings 😂😂

Nooo don't do Elrond like that!! 😂😂

Did y’all see in the photo dump she added that pic that we made 😂😂 I want credit now y’all

Also why do her cheek bones look like sagggyyy Tataassss her cheek bones or filler are sagging and it’s wild

I’m cringing at how bad

Looks like her face is made of wax that's melting. Perhaps she should be a wax figure in the horror section at Madame Tussauds (considering she hates that place - for no reason whatsoever)

She really doesn't have any sense of style! I don't know anyone who wears a indian necklace set with an outfit that 1, is high neck so not showing any of your neck/chest area and 2, already has so much embroidery on the neck line like that. The necklace over her outfit looks so stupid. Its like s 5 year old played dress up with her. Her longass curls at the front make her look even more stupid too lol her MUA did her dirty 😂
LOL at her caption, so only arab women apparently dress for themselves now? What about about the rest of us? Look at the difference in this post after the Arab party compared to the punjabi party she went to... she had nothing positive to say about that, all she did was moan and complain, of her outfit coz she chose to show up in a black dress, then about the music and dancing. She so wants to be arab.

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She's an idiot of the highest order. Her whole existence is centred around the male gaze, gaining male approval and being a man's fantasy girl. This caption is a load of word salad that Jayden Smith would be proud of. Arabic cultures are so diverse - which one is she talking about? It's a huge region and they are all very nuanced (Moroccans are so different to Emiratis, South Asians etc.). The difference between Arabic women and Irum is that (a) they are proud of their culture, ethnicity, religion and heritage, (b) their womanhood is defined by their lived experience; not performed for male attention.

Irum not only looks like a thumb - but she sticks out like a sore one at that event and in a terrible way.

She has never liked being Punjabi - which is weird because in earlier posts she seems to have some pride in her roots. I bet all the work she's having done is a part of her wanting to be ethnically ambiguous. Has she done something to her nose? It looks very much like Miss Piggy's. Perhaps this is her without a filter and clever angles. She behaved like a total brat at that Punjabi party, slammed the music, the clothing and generalised her community (by calling them crabs) when she herself has no genuine connection to her culture or religion.

If she feels discomfort at being Punjabi that's fine. See a therapist and talk about it, but don't make disrespectful comments about it online because they firstly cannot be taken back. Secondly they feed assumptions, stereotypes and justifications for racism by white supremacists who will think they have even more of a license to spout their bile because they've seen a South Asian woman say it. We very much live in a world where sadly the actions of one Asian person end up tainting whole groups - whether we like it or not, whether we mean it or not and too many South Asian influencers do not realise this.

I absolutely have no respect for anyone who trashes their heritage because you aren't just insulting the culture as an entity and everyone in it, but your own family and ancestors. How can anyone doing this live with themselves? It's so degrading.

Look how she continually dilutes Punjabi culture in an attempt to be more likeable from going on and on about her incorrectly spelled name, her family being "so Western" (as if coming from a traditional or culturally conservative Asian family is such a bad thing), trying so hard to be "different" while refusing to engage in it, their history and anyone who belongs to it. She can't tell the difference between her ethnic identity and religious identity - lots of Asians pretend to be Afghan or Persian until they meet someone from those groups and flounder. She reminds me of the Asian couple in that old British TV show who so badly wanted to be white (was it the Kumars or Goodness Gracious Me?)

You can appreciate another culture without dragging your one down like she's done in such a coconutty toxic manner! Irum wouldn't last or even be tolerated in in Arabic cultures - her party dresses, footsie photos, pick-me princess behaviour and bratty vibes would go down like a lead balloon. She'd be considered mistress material
 
She really doesn't have any sense of style! I don't know anyone who wears a indian necklace set with an outfit that 1, is high neck so not showing any of your neck/chest area and 2, already has so much embroidery on the neck line like that. The necklace over her outfit looks so stupid. Its like s 5 year old played dress up with her. Her longass curls at the front make her look even more stupid too lol her MUA did her dirty 😂
LOL at her caption, so only arab women apparently dress for themselves now? What about about the rest of us? Look at the difference in this post after the Arab party compared to the punjabi party she went to... she had nothing positive to say about that, all she did was moan and complain, of her outfit coz she chose to show up in a black dress, then about the music and dancing. She so wants to be arab.

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I was thinking the same thing. If your suit is heavy and the neckline is high, you’d wear earrings or a tikka and not a necklace 😭 No sense of style at all or sense in her noggin either.

I’m certain that all of us dress up for ourselves and not men. The thought doesn’t even cross my mind and never will 😂 It’s ironic she mentioned that because everything she posts is for thirsty men. I recall her saying that she doesn’t actually wear the dresses that she posts in real life (yet another lie) sooo you don’t dress for yourself either do you, Egrim? She’s so full of self-hatred and is projecting. I genuinely feel pity for her. Lets hope she grows to find self-love and love for our beautiful, rich culture.
 
Hi gang, I had to take a break from this lunatic, she really upset me with that chanel unboxing etc. My mum has passed away too and I'm devastated, I always will be, but she talked about that when unboxing that hideous chanel! Like why. I just can't with her. She has no idea that she can actually make ppl upset. She just thinks she turns all the guys on and makes all the girls want to be her. She's a bloody Regina George, but worse!!!

Argh, anyway. You lot make me crease!
The big bird walk, the saggy cheeks, the evil eyes!
But you guys r so right! You know, I do hope erim actually had a nice time but I dunno, it's all so fake, takeing a pic of yourself by the stage and videos eating ice cream. Like why do we need to see this!

And omg, her nose! Wtf! She needs to stop. I
 
Hi gang, I had to take a break from this lunatic, she really upset me with that chanel unboxing etc. My mum has passed away too and I'm devastated, I always will be, but she talked about that when unboxing that hideous chanel! Like why. I just can't with her. She has no idea that she can actually make ppl upset. She just thinks she turns all the guys on and makes all the girls want to be her. She's a bloody Regina George, but worse!!!

Argh, anyway. You lot make me crease!
The big bird walk, the saggy cheeks, the evil eyes!
But you guys r so right! You know, I do hope erim actually had a nice time but I dunno, it's all so fake, takeing a pic of yourself by the stage and videos eating ice cream. Like why do we need to see this!

And omg, her nose! Wtf! She needs to stop. I
:( it must have been so triggering for you. I'm really sorry and send you the biggest hug
 
Doesn't she swear by her products? I thought they cured everything! On a side note, I don't think this hair sos package will help to revive her frazzled, brittle, weak and lifeless hair (nothing but a good chop, deep deep treatment and medical intervention will)

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Buying it now!!!! 😍😍😍😍
They have a really good sale on for their items (I picked up some hair scrunchies, as well as a top-up on the oil and their Diwali candles). They are offering a free hair scarf if you go over a certain amount and it looked so pretty in the photo! (I should really buy shares in F&M lol)]

Edited to add:
ByErim is clearly reading the threads too because they're also pushing more science-washing content. This time it's for a Human Repeat Insult Test Patch which checks to see if a product will irritate or cause skin allergies. It is not the same as being dermatologically approved and tested. It's a certificate that can be bought from private companies - again it's unregulated by a legit public health body. Many of us don't regard it as a form of approval because it only looks at a product's effect on skin for 6-weeks using products in a diluted form (which is not how you use hair oils). This is an insufficient amount of time to monitor skin health - especially for those with sensitive skin, skin conditions (such as psoriasis, dermatitis, eczema etc.)
This "report" is another example of science-washing. It is null and void given how many people experienced an adverse reaction to their scalp skin after applying ByErim oil from rashes and irritation, to dry skin and skin becoming flakey, while hair loss was reported. We saw on Irum that the newest S+C left a huge pimple right where she placed the product. To reiterate: nice try again Irum. All of your products are still unsafe for use and untested!
 
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