Erim Kaur #10 Greenwashing her brand and whitewashing her skin, flashing her mage and her bathroom is beyond grim c

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gossipgirl59 said:
I find it so funny that she takes her videos in the ugliest parts of London, like someone on here mentioned. Can’t she be bothered to go to the nice areas? Her videos look so tit but she really thinks she’s done something when she’s like “you guys aren’t ready!”. Sis you are literally in a random alleyway or a zebra crossing, calm down
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Not only that she takes her videos in the shitiest looking locations she then makes it worse by wearing super cheap clothes that look like cheap material and so unflattering. It’s like she gets all her clothes from the cheapest places if she hasn’t begged for them for free from brands - this is what a CEO of a 7 figure business wears?! 😫🤦‍♀️🤡 I run my own business and it’s not turning over 7 figures but I still manage to wear nice clothes that don’t look cheap in all my pics and videos. It’s not that hard these days to buy better quality clothes but this cheap beg thinks anything suits her because she’s so thin. Her face is looking worse and worse in all her posts lately and I think it’s because her Dr Bal aka dentist best friend lol does filler and Botox and promotes it as natural lip fillers etc and that’s what Irum’s had done. But she’s gone too far with them because it’s too obvious now. And the reason Irum denies having anything done is because Dr Bal promotes it as super natural fillers etc. But Irum looks terrible now

gossipgirl59 said:
I’m not sure if the tiktokers are bots because a lot of people don’t have a lot of followers on tiktok. But, I do think she has bots on insta

Also, I’m dying at this tiktok she made of us. Sis, you don’t get paid to read these comments either so stop coming on this site 😂 Doesn’t she get paid less now with her low engagement and sales because of us “trolls”? So how exactly are you making more money from us

Oh and where is her hourglass body that she shows us on her instagram?? I see no hips in this video
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She’s so desperate and stressed out in this video.

Sis, you can call us trolls all you want LOL all of us that comment on here aren’t even haters, we’re level headed people with good jobs/incomes/businesses and we call you, your constant lies, your dangerous untested hair products out, your desperate thirst traps, your atrocious stories about your Mum’s death which you only talk about/lie to drive up sales and engagement - we call you out on all your gaslighting and narc behaviour and we as a real sisterhood have been responsible for the lack of sales in your disgusting, dangerous and untested products. You’re now a creator/influencer because it’s the only source of real income you have left to fund your empty life when your Dad doesn’t want to keep paying for everything given you’re now a grown woman.
 
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truth33 said:
Sis, you can call us trolls all you want LOL all of us that comment on here aren’t even haters, we’re level headed people with good jobs/incomes/businesses and we call you, your constant lies, your dangerous untested hair products out, your desperate thirst traps, your atrocious stories about your Mum’s death which you only talk about/lie to drive up sales and engagement - we call you out on all your gaslighting and narc behaviour and we as a real sisterhood have been responsible for the lack of sales in your disgusting, dangerous and untested products. You’re now a creator/influencer because it’s the only source of real income you have left to fund your empty life when your Dad doesn’t want to keep paying for everything given you’re now a grown woman.
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I think it should say a-lot that she can't keep any friends besides the people who work for her......
 
wafflesnwings said:
Omg I nearly rolled on the floor with laughter at this video - she may as well have been talking about her own damaged, brittle and lifeless hair here!
she'll probably delete it soon lol


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omg yes i was dying watching it because her hair checks all the boxes of what she's talking about in the video yet she claims to have a regular hair routine :ROFLMAO: :ROFLMAO: :ROFLMAO:

kundicouncil said:
GUYS, I am convinced that she has bought followers... every account that has commented has vvv little following and is a bot ( I AM CONVINCED) she bought followers on Tiktok.
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yes she buys bots even on twitter she buys bots whenever twitter folks get riled up about her again in order to drown the search for her name so the conversations die out
 
She has like 254k followers, so with an engagement rate of 1 to 5k each video and that many follows, she should at least get 63.5k likes, or 0.25% of them. Instead, it seems like only 1% of her followers are engaging with her stuff. Since the math for her company doesn't work, all of her tiktok is (x), indicating that it's her (or phony accounts that are solely following her), etc. Since her engagement is SO LOW that it defies logic, I believe she is actually all over a dishonest person. I believe you should be at least 50% engaged.
 
Also guys, let's not forget that erims doesn't actually pay for these PT sessions so that's why Ekam doesn't put in much effort in her training either. It is literally just a gossip session and make vids from the gram to get more followers for ekam. Thats all it is. Technically erims needs to be advertising it as #ad #gifted but she's keeping quiet about it
 
I’m gonna have to do a section on the wiki of all the times she has mentioned us “trolls”. It will show people how embarrassing it is that she can’t learn from what we have to say and sees us as just trolling. Also, I’m sure every single time she mentions us, she talks about how she gets more money from us. First of all, that’s not even true, we have proof that her engagement and sales are low. Secondly, why does she have to talk about money in such a manner. I thought she was a private person who grew up poor 🥺🥺 so shouldn’t she understand not to boast about money?

Also, does she call her past employees and other influencers trolls too? Because they all dislike her 😂
 
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It beggars belief she's got to this point as a person and at her age. There's been no progression in her as a person - all her content is the same, everything she says is either stolen from another influencer or completely narcissistic, she's approaching 30 and still pushing content/messaging/sexualising her image for male approval/attention. There comes a point in many women's lives where they realise how futile that is and no "girls' girl" or someone "doing it for those who grew up without a mum or sisters" does that. It's easier for her to brand us as "trolls" and export blame here, but there's no smoke without fire. If she takes responsibility for one thing (eg., her untested products), she has to take responsibility for everything else she's putting out (the gaslighting, manipulative behaviours, thirst traps etc.) and at this point it's too much to own up to. So she just plods along hoping it'll all disappear and that she can continue to fool people with her "cute girl" act, when that will only take her so far. It's already starting to wear thin. I suspect we'll be getting a lot more superficial sob story content about her mum or embellished versions of her "poverty-stricken, squatter" upbringing and some weepy tale of how she's "been on a journey" etc.
 
Jane1122 said:
Also guys, let's not forget that erims doesn't actually pay for these PT sessions so that's why Ekam doesn't put in much effort in her training either. It is literally just a gossip session and make vids from the gram to get more followers for ekam. Thats all it is. Technically erims needs to be advertising it as #ad #gifted but she's keeping quiet about it
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Wait how do you know it’s free??!?
 
gossipgirl59 said:
That probably makes it more grey but even without makeup, they look grey. What has she done to them 😂
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Jheez what a putz; an absolute mess of a person! She's just shared someone doing a breast exam on her Stories (which is extremely important to do; especially after your period finishes), and I couldn't help but think it's for attention/likes/messages of "you do one sis" (any excuse to grab herself, film it and put it online). Then I thought well, why not do all this before? When she did Stand Up to Cancer, she said it was a highlight in her career - how is talking about your mother passing away from cancer a 'highlight of you career?' She did no promotional work or anything to do with support, resources about checking for signs of cancer, what various charities are doing etc. For her it was a photo opp and another chance to try be famous for doing absolutely nothing. It's like when she shared details of having a pap smear (again: super important to get done) instead of encouraging women to get one done and do them regularly, she made it all about her and saying how she was "too tight" for the instrument to go in and gather a cell sample. She repulses me
 
wafflesnwings said:
It beggars belief she's got to this point as a person and at her age. There's been no progression in her as a person - all her content is the same, everything she says is either stolen from another influencer or completely narcissistic, she's approaching 30 and still pushing content/messaging/sexualising her image for male approval/attention. There comes a point in many women's lives where they realise how futile that is and no "girls' girl" or someone "doing it for those who grew up without a mum or sisters" does that. It's easier for her to brand us as "trolls" and export blame here, but there's no smoke without fire. If she takes responsibility for one thing (eg., her untested products), she has to take responsibility for everything else she's putting out (the gaslighting, manipulative behaviours, thirst traps etc.) and at this point it's too much to own up to. So she just plods along hoping it'll all disappear and that she can continue to fool people with her "cute girl" act, when that will only take her so far. It's already starting to wear thin. I suspect we'll be getting a lot more superficial sob story content about her mum or embellished versions of her "poverty-stricken, squatter" upbringing and some weepy tale of how she's "been on a journey" etc.
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I wanna say this is beautifully told. But I think for example even growing up in America with immigrant parents who moved for a better life for us… kindove still have that mindset on struggle not a lot of us were raised on money either. Or parents who knew how society went. They didn’t go to school in the states or another country. So navigating that will bullies, with other socioeconomic paths. I could say everyone has a story of “growing up without a parent” and figuring out life on its own.
For example, I was on Tiktok live and a Rando asked a small creator how did you get through life? Or gain your confidence///what was highschool like you? Or what type of highschool person would you be?
man’s answer was like I was in track everyday, my father passed away during highschool I had to become the man of the house at 14…. I never went to school cause I had to take care of my family + track soo I worked as a janitor. I would skip out on school, go to practice, be a janitor at night and repeat and mentioned he went to school 44 days in the whole school year. So like I said people have struggled and it’s just so eye opening. When people complain about stupid stuff not being left behind, or about building a designer collection. I think it doesn’t teach life lessons. And that’s why sometimes I just get so upset at looking at how privileged she is and doesn’t realize it. Not everything is designer. People and families are struggling to make ends meet. And this girl doesn’t even do a small charity for “kids without parents” and she’s so obsessed with mom. But it could be a dad ( how do men feel) again another Tiktok creator is raised without his dad and everyday on life they ask him have you seen your dad etc or maybe that you are tooo nice because you don’t have a dad etc.

I guess moral of my story/point is that I think all these materialistic things is nothing cause stories are way bigger than hers.

gossipgirl59 said:
That’s exactly what I thought. Why are her eyebrows soo grey?? Sis your microblading looks awful and not natural View attachment 1664383 qView attachment 1664384 qView attachment 1664386 q
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I feel like they have faded

Also speaking about cancer we don’t know what her mom died of but maybe raise awareness towards that cancer? Maybe support future research for that type? I think if you want your “mum” so much… invest in that type of research save someone else’s life? I’ve genuinely never seen a influencer who makes money not have a charity or a passion project and she has none..2 years into this. Like girl I would be promoting the heck out of a foundation if I had the means
 
GossipErimAunty2022 said:
I wanna say this is beautifully told. But I think for example even growing up in America with immigrant parents who moved for a better life for us… kindove still have that mindset on struggle not a lot of us were raised on money either. Or parents who knew how society went. They didn’t go to school in the states or another country. So navigating that will bullies, with other socioeconomic paths. I could say everyone has a story of “growing up without a parent” and figuring out life on its own.
For example, I was on Tiktok live and a Rando asked a small creator how did you get through life? Or gain your confidence///what was highschool like you? Or what type of highschool person would you be?
man’s answer was like I was in track everyday, my father passed away during highschool I had to become the man of the house at 14…. I never went to school cause I had to take care of my family + track soo I worked as a janitor. I would skip out on school, go to practice, be a janitor at night and repeat and mentioned he went to school 44 days in the whole school year. So like I said people have struggled and it’s just so eye opening. When people complain about stupid stuff not being left behind, or about building a designer collection. I think it doesn’t teach life lessons. And that’s why sometimes I just get so upset at looking at how privileged she is and doesn’t realize it. Not everything is designer. People and families are struggling to make ends meet. And this girl doesn’t even do a small charity for “kids without parents” and she’s so obsessed with mom. But it could be a dad ( how do men feel) again another Tiktok creator is raised without his dad and everyday on life they ask him have you seen your dad etc or maybe that you are tooo nice because you don’t have a dad etc.

I guess moral of my story/point is that I think all these materialistic things is nothing cause stories are way bigger than hers.


I feel like they have faded

Also speaking about cancer we don’t know what her mom died of but maybe raise awareness towards that cancer? Maybe support future research for that type? I think if you want your “mum” so much… invest in that type of research save someone else’s life? I’ve genuinely never seen a influencer who makes money not have a charity or a passion project and she has none..2 years into this. Like girl I would be promoting the heck out of a foundation if I had the means
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Oh 100%. That element of parent-less as a first-gen in another country is extremely common and oftentimes you really do have to figure it out for yourself. Irum moans about how she had to ask her neighbours to zip up her dresses, because she didn't have a mother to do that for her. I was like: rub two brain cells together and use the metal hook of a clothes hanger. I felt uncomfortable with how she conflated such a deep trauma with the superficial nature of unboxing a Chanel bag. It's probably why lots of people didn't know how to feel about it; it is an extremely bizarre way to manage, process and talk about grief. It's very unsettling how she will talk about something so deeply painful and try to pass it off in a nonchalant manner (I do think it's because the pain runs so deep and it's too intense, so it's "easier" to dilute it with superficial means/analogies). I do think it's another angle of the pick-me/I'm-a-cool-girl behaviour.

There are people - every day people - with life stories that are truly humbling and very profound - just like the TikTok live you mentioned. I once listened to a podcast years ago about a Punjabi girl talk about her mother abandoning her as a teen and building her life in the wake of that. I've never forgotten it, because it left such an impression on me. Irum has no sense of self - she's a chameleon; whatever men want her to be, she'll be it. I agree with everything you've written - in my faith we're taught that if you've accumulated wealth in an honest manner, you have a responsibility to help others and do as much charity as you can because it's another opportunity to fulfil a spiritual tenet to do good for the sake of being good and without expectation of a reward.

She's mentioned her mother passing away from cancer, I vaguely recall it to be breast cancer, and she shared it in this video. There was no follow through from her work with that charity - I know charity is often done quietly, but lots of people are open about it. Especially if it affected their parent or someone they loved more than life. She even slips up on her lies saying she grew up without any women in her life, but then mentioned her grandmother. Compare her video to other people's stories - the contrast is stark. I'm also of the same opinion, you'd openly be advocating for cancer research, women's refuge centres, health and safety groups. She'll do that now after you've said it!
 
Wow so powerful!!! And yes I do agree charity should be a very big part of her life.

I just watched that video and it was at 58seconds, she mentions that cancer multiple times and then dies from it. I had to Google it cause I was confused how can you get it multiple times but then I realized her mom could have been suffering from it for a very long time. But my question is I get that it is traumatized but I guess I was confused cause it didn’t seem like she had grief she was just laughing it off.
Again like you said if she used her brain cells she would realize how important Breast Cancer Awareness is and in October and pink, and walks and everything. ( maybe she genuinely doesn’t want to talk about it) cause it brings back memories but then I guess I’m confused on why she needs a mom figure idk.

also if she is so concerned about periods and womens health and all and she is Sikh she should know that Punjabi Girls in villages don’t even have access to products ( I remember reading a public health announcement on that) so why not even donate to them? To help them not have no access to these products? I guess I’m just so confused the more and more I go into this in depth like what is her passion project?

cool she always talks about getting her brand into retail? But what’s next? What’s the goal after that? Like what are we trying to do? To be a shelf made product that sits on space? You have to have sales? To keep that space? So I guess I am just like what is the point??

Also her IG story >>> how do we like her makeup ( in sure she saw this) because she’s asking if we like it light or dark lol

I feel like all her IG is > byerim reposts ( which I don’t see brands) reposting as much as she does… I guess people fall for the trap of being reposted by a celeb idkkkk ( but then she talks about the museum) same thing? Why do people take pics with you? Or why do you repost something someone bought essentially they are just looking for a shoutout.
But besides that all of her IG is her complaining she doesn’t eat, an outfit of the day, and then her sponsored gifts and events alllllllllllllll day ( and she should be lucky she has that opportunity) but she complains and doesn’t see how privileged she is that people still see good in her despite all this bogus trash, and then a workout? So besides that she is really just a “free advertising bimbo” lol
 
Yes cancer can be recurring no matter how much chemo is administered. It's really devastating as such patients physically wilt away (to see someone in that state is traumatising) and for her to be a young child unaware of what was happening is an incredibly deep pain. I say it time and time again, she really needs to go to therapy and begin to heal. She is an adult and under the guidance of a therapist, she can heal, love her inner child and do so in an emotionally safe and supportive manner. It may take years, but it's so much more of an investment in self-care than her untested oils and products. In general, where I live, there are whole support communities around cancer (survivors, their families and those who've lost a loved one to cancer) and with breast cancer, the solidarity and sense of togetherness at the charity runs/walks is one of the most beautiful things I've ever seen. That kind of support is empowering, formative and can make a massive difference - especially for someone like Irum.

She pretends to care about period poverty etc. when it's a trend. If she really cared, she'd do something and support groups tackling this. Actions speak louder than words, but sadly Irum only does what will benefit her. She can't even manage her own health as a woman - she doesn't eat a balanced diet and takes pride in skipping meals. All of these behaviours encourage eating disorders - especially as so many of her following are young and impressionable girls. She is extremely irresponsible. Her passion project is her untested hair products, but even with that, she does it in such a half-hearted manner, so she doesn't have one. She has no North Star or anything salient driving her as a person and it's shocking - especially in this day and age where women are breaking barriers, setting new records and leaving their mark in so many industries. Her Marketing is poor, there are no scientific basis or claims behind them, she's dishonest about the product's impact on hair loss and skin irritations, deletes those reviews and doesn't care about her customers. She just wants their money, fame and clout - a shell of a person

Edited: Already complaining on her train and posts a picture to show "London in Autumn" - sis definitely reads here!!!

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GossipErimAunty2022 said:
She is therefore a liar, a narcissist, a fake, a dummie, a brainless milf, a body shower, an inexistent eater, and a want tobe with no sense of fashion.

The infamous Kim K scandal footage is perhaps her final hope, but there's a twist with the guy you all talk about. (Natt)
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Astro Natt will fly her out to space (Dubai) and launder ByErim money 🛏 🧿 💸
 
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