I think in her last video she said she’d go back to “regular posting” at the end of the summer since she’s working on her businesses. But the problem is that she can’t have it both ways: she can’t not post for an entire summer, not engage with her subscribers, not do
anything, and then expect her viewers to welcome her back with open arms and loyally purchase from her new line that’s coming in August.
I totally understand needing to take a break. But if she’s not going to post
full videos, she should at least post these #shorts that a lot of YTers have been doing lately. Show a 30-second cooking or baking hack, provide a list of places to volunteer to support Pride Month… And what about these giveaways she was planning to do? Why not upload a short giveaway video once every couple weeks to keep your viewers engaged?
To not post any content for months at a time, and then show up and say, “Hey! I have a new line, buy my stuff,” is in my opinion, not very tactful. But at this point, I don’t think her viewers care.