Ok I have been thinking about this while on a walk, and I really don't want him in my headspace while trying to relax, so sorry in advance as this could turn into a mind dump
Two months ago he could have held his hands up and said ok there is a lot of people unhappy with how things are going, what can I do to make it better. But not once has he shown even an iota of humility. He is focused on himself being right 100% of the time he doesn't consider that actually reading the reviews and what is being said could be used to improve his business.
He continues to treat us as silly little women, dismissing us offhand as if we have zero intellect. Sorry to burst your bubble Dan but there are way more than handful of women and men unhappy with your attitude and treatment, and we are way more intelligent than you give us credit for.
Dan and Carla Jones both made appalling threats, both had said many times they work for your company, yet instead of distancing yourself from them to show you felt these threats were abhorrent you hug them, smile for the camera and eat meals with them. Now that either shows you agree with their behaviour or you really are that desperate to hold onto any sort of clout brought in by them that you're willing to ignore what they did. Neither of those look good for you.
From a business point of view the continual offers scream desperation, as surely if the plan was so popular you would have no problem getting new members at full price, a good solid product is worth paying for. A good business would see verified reviews and look at the information given and take it as constructive criticism, but not you, you just attack and never ever defend, is that because there is no defence?
You think we will just give up and go away, but you are wrong, because every time you dismiss us it just makes us more determined to make sure people see what you are really like. And as you have shown over and over you are not willing to change. I know of at least four police reports that have been made against you in the past few months, there is also other things going on that you have no clue about, yet it could have all been avoided if you had just acknowledged valid criticisms.
Continuing to support the Jones is not a sign of a true friendship or even employer/employee relationship, it's a sign of weakness. Something scared you to go against what is morally and socially correct when those threats were made, a strong person stands up for what is right they don't take the easiest route for a quiet more financially beneficial life
That's my brain dump. Have cleared it out my head I can get on with my day now