Alex Light

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So isn't she also making a lot of money off women's insecurities? Her clothing range, her book, her affiliate links, her dog getting fed for free ? Hasn't all this been facilitated by her setting up her Instagram account under the guise of an eating disorder ? The same account that has now turned into a sales page which is now daily exploiting the vulnerable women that follow her ? She really needs to be careful where she is pointing the finger with the amount of money she is now making off a very vulnerable following.
 
yeah Alex, you do - but only because she's purposefully trying to push the ditzy "dumb blonde" persona on SM. i doubt she apologises for "being thick" in real life, because she totally plays up the "dumbness" for content. i'm assuming she thinks it makes her appear more relatable and likeable - all "doh, silly me!" - but it's actually incredibly annoying, because it's all so incredibly fact and an act for SM. she may not have a genius IQ, but she is certainly aware that the abbreviation "mac" in mac n cheese is short for "macaroni", just as she knew the correct lyics to "karma chameleon" - along with all the other bullshit she claims to have *just* learnt! and surely it goes directly against her strong, independent woman/feminist vibes to purposefully dumb herself down for likes. 🙄🙄

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Begging for free food now, so crass.
urgh. absolutely vile. definitely on the beg for a brand like hello fresh or gousto to approach her to film an #ad, while blagging herself a freebie subscription. she will have seen other instahuns regularly creating #ads for hello fresh, and decided that she is perfect to represent the brand. it's utterly crass to be expecting hand-outs in the current financial climate, with families struggling to afford the basics and feed their kids, while she is regularly jetting off abroad for holidays and buying prada jackets, while simultaneously selling her boring, basic, generic loungewear range at an extortionate price, proving she has absolutely no financial struggles. i will be truly disgusted if she is approached by a brand and accepts free food - not that i have any doubt that she will, because she is totally thoughtless and insensitive. 😡
 
So she's now oversharing her fertility issues- why ? how is this inline with her account which is all sales ? ..no awareness being given to the fact she is embarking on a ( unnecessary? ) very expensive treatment that she is very privileged to be able to afford plus she bangs on constantly about being an account that is there for women with ED so why was there no trigger warning given before she did her very self indulgent me me me story ? It's fact that ED cause infertility and im sure many many women that are her audience are going through that...absolutely no acknowledgement about that from her!

And I eyerolled at her " this is not an ad and I'm not being paid " - the fact that she even thinks this is something she could get for free is shameful!
 
She can share her ‘journey’ with her followers without a trigger warning but no-one’s allowed to share their stories or tell her anything bad tho 🙄
that's what really irritated me! she plans ot keep her followers updated, and seems to see it as some great favour to share the process and her experiences, when in reality, she just wants an excuse to moan and rant in her stories when everyrhing doesn't go. exactly to plan, or she experiences side effects from the drugs she's worried about taking - don't send her any horror stories or share your own negative experiences or struggles, because she doesn't wanna know, but sit back and listen to her share her own potentially negative experiences etc - or listen to her glout about her privilege at being able to freeze her eggs, as though it isn't going to be totally heartbreaking for some of her audience strugglinng with fertility who can't afford IVF and fertility treatment, or have to save for years, while for Alex, the £4000+ needed for a single cycle of egg freezing is just loose change, just she fails to ever acknowledge her privilege! i wish she would bleeping think about other people, and the impact her content has on others - in exactly the same way she thinks about herself and warns people not to send her stories that may result in anxiety or fear etc.

and guaranteed she will also be using the egg freezing process and the meds she is taking etc to justify those emotional/crying with smudged mascara stories which she deletes after receiving an influx of sympathetic and supportive DMs, because it's all for attention - same with the ragey, ranty posts where she complains and witches, only to swiftly deflate a few hours later when she is made aware how awful and bitchy she sounds.

it also seems incredibly suspicious that Alex simply decided to stop taking her anti-depressants just as she began the process of freezing her eggs, as though ot was just a coincidence and the time just felt right, and it had absolutely nothing to do with any advice to review her meds to increase the likelihood of success - in the same way they would. advise presumably advise you avoid alcohol etc. equally, it wouldn't surprise me if that explains her dramatic change in style where she has recently been wearing baggy, oversized clothes - even in the middle of a heat wave - to disguish the recent weight loss she was so defensive about and claimed wasn't intentional, as - despite the fact that i agree with her that BMI in itself is not an acceptable measure of health - the advice for the best chance of healthy/high quality eggs is to ensure you are within a healthy weight range, as storing fat around your ovaries can reduce the quality of the eggs being produced - and she had previously explained she fell withhint the "overweight" BMI bracket. regardless of the reason behind her weight loss, i veyy much doubt she would happily reveal thta she had intentionally lost weight to an audience she has built on the premise of being anti diet culture and fiercely against the idea of dieting etc - but it's incredibly disingenuous and misleading to pretend that her lifestyle changes like withdrawing from her meds etc were just random, unrelated decisions. if you are going to share the process with your flowers, at least have the decency to be honest woth them, as misleading people totally defeats the point of sharing her experience. 🙄🙄

oh, and the fact that she has tagged that fertility clinic in all her stories, and they have reshared her stories in their stories - sure, they she may not be gifted the process as a freebie, but i fully image she is being given a discount as payment for advertising the clinic to her large audience - especially knowing that many are people who have struggled with eating disorders/disordered eating, thus are more likely to struggle with fertility issues. she is unbelievably vile and manipulative. 😡
 
What on earth is this outfit she’s shared? I’m pretty sure that’s one of her hoodies, is she trying to show they’re versatile and can go with everything?
that post features eight outfits, all of which in be at least one item from her own loungewear clothing range - the basic hoodie, the basic joggers or the jumper with the zip - every image tagged with Light Ldn and with links to her products, yet there's absolutely no mention of it being an ad! especially as she has made sure to specifically share the details or each individual item of own range, while not sharing where she bought the other items of clothing. 😡

all she seems to have achieved by sharing those photos is highlighting that her lounge wear is basic, boring and ugly - and incredibly unversatile! shoving a bulky, oversized hoodie under an oversized denim shirt or a faux leather jacket and pairing it with docs is hardly style inspo. it also shows just how drastically her choice in outfits has changed over the past year or so - it wasn't that long ago that she was wearing fitted dresses and jeans abs leggings, yet more recently, even single outfit she wears is comprised of huge, baggy, oversized clothes which totally hide her body shape - and her desire to conceal ehr body seems to have fuelled the creation of her loungwear range, after previously posing in her Light LDN swimwear range, the the dramatic difference in body confidence is striking. i guess we should all just be grateful she didn't insist on wearing her prada denim jacket in any of the photos. 🤦🏻‍♀️
 
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