It is fun and quirky. And aimed at 10 year olds. Anyone genuinely interested in make up or who uses it daily, doesn't give a toss whether it's got fried eggs on it, it's whether the product is good.
I have a salon and employ a make up artist,if I gave her that to work with she'd be like WTF is this crap? ? She'd probably think I'd raided boots 3 for 2 sale gifts.
If she wants to continue ripping off kids that's fair enough, but to be honest, if she'd gone down a different route and made the packaging more grown up, she could have been on to a good thing and launched a better business to see her through her YouTube decline. Simpler packaging would have appealed to more people, even people who don't watch YouTube or care who she is would have been more inclined to buy it.