A couple of youtube scandals (and subsequent apologies) in the last few weeks have reminded me of how bad Zoe is at apologising. I'm talking about Fleur de Force's Dubai stuff and the Anna Edit's planner shipping issues. Both of them addressed the issue, explained (I think everyone has a right to give details about why they made a certain decision, as nothing is black and white) and then apologising and said they had learning to do. I'm not saying their apologies were perfect, but they were definitely there.
Zoe is simply incapable of doing that, scandal after scandal, just refuses to take any accountability or apologise. They (her and Alf) obviously believe that because she is the "biggest" youtuber, she is always going to get critism whatever she does (Alfie said this in his video about commentary channels) so she just blocks it all out. Somehow thinking she is above all criticism because she'll get it either way. That's so stupid and arrogant.
After the advent calendar, why couldn't she say that while she didn't herself decide the price, she has learnt from it and will make sure that will never happen with HER BRAND again? She loves being called a "Girl Boss", "Company Director", "owning an empire", yet can't comprehend that means you have responsibility for most of the company's decisions. You can't one day be a business women, and then the next day claim you have absolutely no involvement in the running of your own brand which you are DIRECTOR of.