When will these companies realise that giving freebies to these women is the number one reason I won’t buy from them. When you have the likes of Jo Malone and other supposedly upmarket brands courting these insta mums it cheapens their brand. You just “gifted” the super exclusive /waiting list only item to this yapping/neighing and privileged woman as a way to get me to part with my actual cash and buy one of your candles/makeup/skincare/underwear etc - erm no thanks, I’m good.
I think companies want the mummy pounds and think these called influencers makes them more relatable to the average consumer, it has the opposite affect with me and people we know.
I think companies want the mummy pounds and think these called influencers makes them more relatable to the average consumer, it has the opposite affect with me and people we know.