Do we have to assume there has been collaboration - either gift or payment wherever brands are tagged on a post? Sometimes it is obvious that there is collaboration but sometimes I'm not sure if a product may have been genuinely purchased. But why would anyone # a brand on a post unless there was something in it for them? Normally people cut all the tags off their clothes before they wear them, they don't advertise the brand as they walk down the street.
Posts that don't declare collaboration are deceitful and should be pulled up, but is there an obvious way to work out what is collaboration and what is a genuine purchase? Have I missed something?