Probably the only influencer I don’t mind. Please don’t ruin her for me.
Katherine is whip smart, owns that she finds parenting difficult at times yet still does adventurous things with her sons, supports herself with ghost writing gigs alongside influencing, and doesn’t appear to have had a financial leg up from family.
Her styling is impeccable. She has interests beyond clothes and shoes, such as building things with her own power tools and sewing. She travels to interesting places and seems to have a wide circle of friends who often host her.
Katherine lost a late term baby and owns that their housing situation isn’t ideal with two children. Her brother was living with them but moved out and I think that’s contributed to their rent stress.
Ideally, no children should be on commercial IG accounts, but strangely I don’t feel hers are exploited. She doesn’t boast about them and there’re no mummy and me styling sessions featuring Katherine’s sons posed in stiff clothing completing improbable activities to sell pointless stuff.
The influencing she does is always on brand and her campaigns are generally clever so they don’t irritate me. You won’t find her sneakily pushing Amazon Prime Day affiliate links. I’m sure influencing is how the affluent lifestyle is funded, but she’s very clear that it’s financially tough living in London with a family. She is a very hard worker.
My only criticism is that her advertising disclosure could be better; fewer ‘press stays’ and more ‘advertisement promotions’ and her clothing collaborations should be clearly labelled at the beginning as advertisements.
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