Sunbeamsjess #2 we put the same effort into this title as she does her content

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glad someone pointed this out, because this infuriated me too. blows my mind that she can say this unironically without having lifted a finger in the professional world - much less having stepped foot to experience the demands of the publishing industry - when she’s already almost 30. such a poster child of entitlement

I had the exact same reaction. What in the delusion is going on? The fact that she thinks that she can have her own imprint just because she reads books?? It's like me saying that I would love to have my own interior design company because I know how to put pillows on a bed.

This is where I have to go back to her upbringing. What her parents did to her by allowing her to do absolutely nothing with her life is the problem here. She is so out of touch with reality it is not even funny.
 
I think I'm having a slow brain day and struggling to understand what google is telling me, but can someone clarify what the different is between a publisher and an imprint?

As far as I can gather it seems to be like a "brand" or label within a bigger publishing house and they may focus on certain genres of books to publish. Am I close? So does that mean that Puffin is an imprint of Penguin?
 
Only Jess can answer the question "would you like to work in publishing" with "it would be great to have my own imprint". The hell? Her privilege and ignorance of the publishing industry is showing. What a romantic idea to own an imprint! However, the reality is completely different. I know as I do work in publishing.
But even so, she must know it's not that straightforward. Imagine asking somone if they would like to be a lawyer and them replying: it would be cool to have my own law firm.

First post in this thread, had to come on to say I audibly gasped when she said this! I work in a publishing-adjacent area and see the grunt work people in their 20s put in, unpaid internships, attending events, running journals, applying for funding.... posting a few book reviews a year and being a 'booktuber' (she called herself this, I don't see her channel as that at all) does not cut the mustard.

I don't think there's anything wrong with having a 'dream' like that - what one of us wouldn't want our own imprint? - but it came across comical from her because it's obvious she is NOT going to put in the years of FULL TIME work necessary to reach that level.

She mentioned something about her dad as well, is he pushing her to get a job/do something/have direction? If I was in her position I'd happily have no job too but I have often wondered why her mum allows it.
 
I guess she was just honestly saying, having my own imprint would be great, but I don’t picture myself working as a junior assistant organising all sorts of things surrounding the publishing industry.
 
Wouldn’t her funding some sort of small indie publisher or something make sense anyway?

I’m sure she could be involved in setting one up for the type of obscure books she reads, don’t know how hands on she would have to be if she was able to bring her following / massive income and partner with someone who has the actual experience and drive? More the vibe of molly mae being creative director at PLT like obviously there wouldn’t be much or any practical involvement

Makes as much sense as other youtubers creating clothing and stationery companies etc , she isn’t talking about creating the next bloomsbury lol but it would be interesting to see her setting up some sort of niche historical fiction or sci fi publisher , she is a pretty sizeable youtuber after all , and I don’t think she would expect to enter into it the industry directly into an editorial role she’s not deluded

Anyway all this speculation over what is probably a throwaway comment
 
I think I'm having a slow brain day and struggling to understand what google is telling me, but can someone clarify what the different is between a publisher and an imprint?

As far as I can gather it seems to be like a "brand" or label within a bigger publishing house and they may focus on certain genres of books to publish. Am I close? So does that mean that Puffin is an imprint of Penguin?
You're exactly right!
I think most imprints actually come about because larger publishers buy small publishers and they become an "imprint".
In the case of Puffin, I actually think it may be an "imprint with an imprint", because it falls under PRH's children's imprint and it has several offerings for children.
 
Wouldn’t her funding some sort of small indie publisher or something make sense anyway?

I’m sure she could be involved in setting one up for the type of obscure books she reads, don’t know how hands on she would have to be if she was able to bring her following / massive income and partner with someone who has the actual experience and drive? More the vibe of molly mae being creative director at PLT like obviously there wouldn’t be much or any practical involvement

Makes as much sense as other youtubers creating clothing and stationery companies etc , she isn’t talking about creating the next bloomsbury lol but it would be interesting to see her setting up some sort of niche historical fiction or sci fi publisher , she is a pretty sizeable youtuber after all , and I don’t think she would expect to enter into it the industry directly into an editorial role she’s not deluded

Anyway all this speculation over what is probably a throwaway comment

This is actually fair! She probably sees it more as a philanthropic thing rather than working in the office day-to-day. This is definitely something I could see her doing.
 
I'm not really understanding all these comments about her getting a job? Instagram and YouTube is her job. Obviously she's not earning enough from it to fund her lifestyle but she's old money so a lot of her income will be from investments. I bet she still earns a duck tonne from social media; her collabs with bear minerals, farfetch, arket etc must make her a killing. I get that she has a degree etc but so do loads of people on social media. (Lizzy Hadfield comes to mind - she reminds me of Jess). I don't think her work ethic with it is great and the fact that it's seemingly Zak's main source of income too for editing her videos really shows her wealth in an ugly light but even though her following isn't the biggest it's bringing a lot of money in and she will have multiple other sources of income too, she definitely isn't living off her parents nor would I call her unemployed.
 
I'm not really understanding all these comments about her getting a job? Instagram and YouTube is her job. Obviously she's not earning enough from it to fund her lifestyle but she's old money so a lot of her income will be from investments. I bet she still earns a duck tonne from social media; her collabs with bear minerals, farfetch, arket etc must make her a killing. I get that she has a degree etc but so do loads of people on social media. (Lizzy Hadfield comes to mind - she reminds me of Jess). I don't think her work ethic with it is great and the fact that it's seemingly Zak's main source of income too for editing her videos really shows her wealth in an ugly light but even though her following isn't the biggest it's bringing a lot of money in and she will have multiple other sources of income too, she definitely isn't living off her parents nor would I call her unemployed.

Instagram and YouTube are supposed to be her job but she was not treating it as such. For years she did absolutely nothing except workouts, spa, manicures and telling us how exhausting it is. She just started taking it seriously again because she had a child and needs the money to FINALLY start working on a house that she bought ages ago.

She isn't collaborating with brands but offering affiliate links for clothes that less than 1% of her audience can afford. But she wouldn't know that since she isn't interacting with her followers.

She is living off her mother's income for years. She only started working hard due to Ines. You can see it in the change of content.

We are not calling her jobless but the fact that she thinks that she can own an imprint even though she NEVER EVER worked a day in her life in the publishing industry is a pure delusion powered by a feeling of entitlement that her upbringing fueled.
 
I'm not really understanding all these comments about her getting a job? Instagram and YouTube is her job. Obviously she's not earning enough from it to fund her lifestyle but she's old money so a lot of her income will be from investments. I bet she still earns a duck tonne from social media; her collabs with bear minerals, farfetch, arket etc must make her a killing. I get that she has a degree etc but so do loads of people on social media. (Lizzy Hadfield comes to mind - she reminds me of Jess). I don't think her work ethic with it is great and the fact that it's seemingly Zak's main source of income too for editing her videos really shows her wealth in an ugly light but even though her following isn't the biggest it's bringing a lot of money in and she will have multiple other sources of income too, she definitely isn't living off her parents nor would I call her unemployed.
Except even her dad is telling her to get a job. So, it's not only us saying it.
 
I don’t think she actually thinks she can own an imprint. I think she was just answering a hypothetical question, like if she were to work in publishing, owning an imprint would be something she’d be interested in. I think she does realise that is not something you can just do.

But it’s still funny that was her response. She could have just said working in publishing seems nice, without talking about owning anything.
 
I have a feeling her dad telling her to get a job is less out of concern for her finances and more for her mental wellbeing. She's STILL talking about post-uni blues as if they're something she never got over. He probably sees that she could use some purpose in life even besides taking care of Ines, especially as she gets older and requires less constant attention.
 
Apparently I'm double commenting to add that in her latest Q&A she first pronounces "privacy" the more "British" way and then a few minutes later, the more "American" way lol.
 
I'm not really understanding all these comments about her getting a job? Instagram and YouTube is her job. Obviously she's not earning enough from it to fund her lifestyle but she's old money so a lot of her income will be from investments. I bet she still earns a duck tonne from social media; her collabs with bear minerals, farfetch, arket etc must make her a killing. I get that she has a degree etc but so do loads of people on social media. (Lizzy Hadfield comes to mind - she reminds me of Jess). I don't think her work ethic with it is great and the fact that it's seemingly Zak's main source of income too for editing her videos really shows her wealth in an ugly light but even though her following isn't the biggest it's bringing a lot of money in and she will have multiple other sources of income too, she definitely isn't living off her parents nor would I call her unemployed.

She's old money? I thought her grandparents were just sort of middle-class (you can see their house in numerous of her videos), and it's her mother, stepfather, and father who are very well off? She's never mentioned investing that I know of? Thought she likely just had a trust fund. Pretty sure her parents helped her buy her house, as well, and she's still living in her mother's home - and will be for at least another year or more.
 
She's old money? I thought her grandparents were just sort of middle-class (you can see their house in numerous of her videos), and it's her mother, stepfather, and father who are very well off? She's never mentioned investing that I know of? Thought she likely just had a trust fund. Pretty sure her parents helped her buy her house, as well, and she's still living in her mother's home - and will be for at least another year or more.

Yes, she is new money. Her parents had her at a young age. Her mother worked hard to become a lawyer but she was middle class.

This explains why she is more relaxed with Jess. Generally when your family has money for generations they don't give it to you while you do nothing. You are expected to make your own.
 
She's old money? I thought her grandparents were just sort of middle-class (you can see their house in numerous of her videos), and it's her mother, stepfather, and father who are very well off? She's never mentioned investing that I know of? Thought she likely just had a trust fund. Pretty sure her parents helped her buy her house, as well, and she's still living in her mother's home - and will be for at least another year or more.

Yes, she is new money. Her parents had her at a young age. Her mother worked hard to become a lawyer but she was middle class.

This explains why she is more relaxed with Jess. Generally when your family has money for generations they don't give it to you while you do nothing. You are expected to make your own.

Where is this information from? I'm not trying to sound rude in my posts I'm just genuinely wondering as I assumed she was old money due to her accent, living in London, her education. My family are new money and we don't live the way Jess' do, doctor's and lawyers earn a lot especially in London but just because her parents had her young doesn't mean one of them at least didn't come from money. Most people I know who are old money don't make their kids get jobs - normally the ones who are old money but still struggled do. And I don't think she would mention investments; it's normally something that's done through a financial advisor when your wealth is inherited, like as is when people win the lottery or own lots of property and as has been mentioned before she's very private about certain things.

RE the job, I'm not saying she puts max effort into content creation I'm just saying she'll still be earning a considerable amount from what she does do and it is considered a career whether or not we agree with it/think she's great at it we're still consuming her content. I agree that the question was hypothetical but she doesn't live in the world we do so can just fly away with these ideas like when she mentioned sitting her science a levels (she never will and it would cost her over 1500) just because she likes reading basic scientific theory. Her dad mentioning about getting a job was also probably for routine and structural purposes - it definitely wouldn't be for finance related reasons and he might not see influencing as a career/thinks it's not structured enough for her. I don't think she'd have mentioned it if it was him seriously telling her she needs to get a real job; she's spoiled by both her parents anyway.

I don't know her personally obviously this is all my own assumptions and I don't think I'm as perceptive as some of you on here but I just can't see her living off her mum's lawyer wage - nor can I see her mum as a young pregnant woman from a modest background breaking into a magic circle firm and earning enough to live in that swanky Islington house. Idk tho.
 
The assumptions on old or new money here always come down to her grandmother’s house, which people cannot seem to match with old money, it’s too average according to many. I see this differently for many reasons, but at the end of the day, I don’t know for sure either.
 
The assumptions on old or new money here always come down to her grandmother’s house, which people cannot seem to match with old money, it’s too average according to many. I see this differently for many reasons, but at the end of the day, I don’t know for sure either.
It's possible her dad's side has old money.
I agree that top commercial lawyers (incl equity partners) usually aren't as wealthy as Jess' mother, but she seems to be outstanding in her field so I believe it.

nor can I see her mum as a young pregnant woman from a modest background breaking into a magic circle firm and earning enough to live in that swanky Islington house.
This is what fascinates me more than Jess herself!
 
I’d say it is usual for partners at magic circle/US firms to be that wealthy. Equity partners at Freshfields (which all partners in the UK are) take home approx £1,6/££1,7m a year, and both her mum and step dad were equity partners there for well over a decade each. Her mum was also the head of tax at one point I think so may have been taking home more. I also think that her step dad came from old money. Now that her mum is at a US firm I can well believe her salary may have doubled at a minimum.
 
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