I don’t get it myself, personally merely the hint of his mockney squawkings is enough to dissuade me from purchasing anything he’s advertising for life.
Whilst I’ll happily admit there’s many things in this world that although I don’t understand, I can concede there’s a very good reason for, using Joe and his irritating witterings to try and convince people to part with their hard-earned cash is most definitely not one of those!
I suppose it’s quite impressive when you think about it; he manages to be a combination of both rasping and shrill at the same time which is bad enough in itself but when you add that to his diamond geezer, cor blimey guv’nor, cockney sparra routine, it all becomes just too much.
It also doesn’t help that he doesn’t sound the brightest, well, in fact most of the time he comes across as half witted, and so when you add everything together I can’t think many people on hearing his dulcet tones then rush out to throw money at whatever he’s flogging!
It works well for them I guess; both he and Stacey I can’t imagine have any real skills or aptitude and yet they’ve got millions in the bank and barely pay for anything themselves so maybe we’re the ones who’ve got it wrong! Mind, you have to wonder how they’re ever going to instil any kind of work ethic into their children and convince them to work hard at school etc when they’re proving you can make a fortune with no qualifications or training. Clearly all you need to do is get yourself ‘famous’, or in the realms of zelebrity at least, and then you’re set for life, no real work needed whatsoever!