Spotify is only one of MANY revenue streams. Tropeaka, WFB, all her undisclosed sponsorships, YT ad revenue, Sunee, her ebook sales, the retreat they ran. Those are just off the top of my head. She also is basically "double dipping" with most of those because she and Kurt also get to invoice WFB for their creative portion of her campaigns. The concepts and video and photography are through KJTilse so she gets to be paid however she structures her deals with WFB --whether that be a flat fee, a percentage of the profits or based on units sold-- and then gets to bill WFB for the creative and labor of KJTilse media. So, there are many ways that she is raking it in.
ETA - labang! Also gets to double dip with that collaboration too
Exactly! Thank you.
Besides, I was illustrating how she breaks up her income under her umbrella company.
Let's take a real figure that she herself provided to illustrate further.
She sold 30k of her first ebook alone. She showed that herself during the fundraiser. What was the price- does anyone remember? $70 or something.
That's 2 million there. That's from the figure she showed 2 years ago, and does not include the next ebooks.
For this one ebook, there were no expenses.
It was her program, no PT to pay.
No models to demo the exercise, she was the model.
No studio because she filmed it at her sponsored gym (did anyone notice she had 1 gym back then, then another, then another, as each sponsorship ran out?)
No publishing cost because it's a pdf.
No photographer because Kurt did it for free.
No expenses to launch it because the venue, the food and the gift bags were all gifted collabs (go back to the video and check- all sponsored/gifted).
She had 1 expense: Hello hello studios who designed her website. How much profit did she make there?
Almost all the money went in her pocket. She could have retired from that alone.
But she went on to release another book, another collab, another whatever.
On top of that, she gets paid per instagram post + per insta story + per instagram reel + per youtube mention.
Per adsense. Per affiliate link. Per tik tok mention. Per view (old videos and new ones).
Per product collab. Per meet-and-greet. Per sale of
crappy skin/clothing product.
On and on and on. All these revenue streams add up!
Another example: Any one instagram story will have around 3 product mentions on average for Scuzz (yes, I've done the math; it was my job at the time):
For example: Going to the gym in the #spon mazda, wearing #whitefox, drinking tropeaka preworkout. In one story, 3 products, 3 payments.
How many stories does she do a day? How many products in each? How many more in her youtube videos?
Some examples of what people can earn just on instagram.
https://www.12ft.io/https://www.dai...eveal-Australias-influencers-really-earn.html
Since that article is about celebrities, let's take another example.
KarenBritChick has only 300k followers (Scuzz has 1.5 million) and only 1 product launch (Amazon clothing) but she posted a video saying she's earning $1 million in 2021.
Keep in mind, Sarah is not just your average influencer. She is a youtuber and instagram influencer, with multiple product collabs.
With 4-5 times that number of followers, how much is she earning? It adds up really quickly.
Sorry to rant. This is big business. That's all I'm saying. People need to understand that it's not small amounts of money. Look at her multiple properties: she has done well for herself.
The issue is not what she has worked to earn. She did work and she did earn that. It's not easy being "on" for the camera all the time. It's not easy having threads about you on tattle.
But, she purposefully blurs the line and makes it seem like this is her personal platform, not her business platform. That's the issue. That's why her sissies are so invested. That's the moral corruption I get angry about. Because they believe this is the real Sarah. It's not. It's a brand. It has been a brand from the start. Go back and look.
I've ranted about this before: from her parent's bedroom. She was eating ShaSha snacks, drinking White Horse coffee, wearing The 5th watches, using Tropeka. She has been shilling products since 2013! She was never real. It was always a brand.
Sorry again for the length of the reply.