RVK Loves #9 Who cares that the baby is freezing, so long as it's aesthetically pleasing

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Oh thank god. Matalan have gifted the baby a coat.

Although there is no way on this planet that she would be dressing her in Matalan if she wasnt being paid to.

The ads this year aren't quite as high brow as she used to get. Now she's having to lower herself to wearing normal people clothes 🤣
 
Ghosttalk4 said:
Oh thank god. Matalan have gifted the baby a coat.

Although there is no way on this planet that she would be dressing her in Matalan if she wasnt being paid to.

The ads this year aren't quite as high brow as she used to get. Now she's having to lower herself to wearing normal people clothes 🤣
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Noticed when she sold clothes after she gave birth that she had quite a few anthropologie dresses.
 
It's all a bit embarrassing now isn't it? White Co and Joules are reasonably Soho Farmhouse but naff vitamins and Matalan are taking her brand seriously downwards.So money in the short term will wreck the brand long term?
 
DigitalA said:
I used to live in the same village. Last weekend was the annual Christmas lights switch on. The road is closed, all the local shops are open and have stalls in the street, loads for kids, Santa rides through on a sleigh, great atmosphere. I was surprised she didn't make an appearance for Freya's first Xmas but would rather traipse to London to see santa and take a photo at the F&M tree rather than support local business in her 'beloved' (supposedly) village. It's a very social occasion where you are likely to see lots of people you know which makes me think maybe she doesnt have any local friends other than mumma.
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This sounds lovely!
 
Had a little laugh to myself with Matalan, definitely not somewhere she’s ever claimed to have shopped before...!!
I guess RosieLondoner has done it so it works for her
 

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RoseEB said:
Had a little laugh to myself with Matalan, definitely not somewhere she’s ever claimed to have shopped before...!!
I guess RosieLondoner has done it so it works for her
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Those black dungarees she’s been living in have been tagged matalan- thought it was odd at the time that she’d ‘admit’ to shopping there, obviously knew she had this ad coming up
 
swipeup said:
Oh Christ she's got that liketoknowit app thing on the go now. Endless links incoming. Is this going to the new bandwagon they all jump on so they don't have to mark their AFF links as AD?
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Shes hates nothing more than having to marj anything as #ad despite it being the law
 
Right on top of that rose said:
Maybe we should direct the Matalan PR team to the Freya’s clothes blog post before she was born. She made a snooty comment like (paraphrasing here) “you can get lots of nice kids clothes, even in Matalan” not such a snob now Grabby 🙄

PS @Meringue22 where you at?? 👀
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I’m here 🙌🏻

Meringue22 said:
I’m here 🙌🏻
I’ll email Matalan no probs 👌🏻
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Ghosttalk4 said:
I was going to ask the same question!
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I’m here ✋🏻 Nice to be missed 😊
 
So affiliate links for the little tree, and now the hoops have appeared. Why didn't she mark them in the first place? Grrrrrr
 
I think she is marking affiliate links as AD. Even though they aren’t ADs. I suspect The White Company one is so that she still looks like she is being paid by high end brands.
 
#previouslygifted said:
I think she is marking affiliate links as AD. Even though they aren’t ADs. I suspect The White Company one is so that she still looks like she is being paid by high end brands.
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Affiliate links need to be marked as an ad following an ASA ruling on Matalan / Rosie Londoner so that's probably why she's being extra careful at the moment with doing a Matalan job.

Matalan Retail Ltd

www.asa.org.uk www.asa.org.uk

We told Matalan Ltd and The Londoner to ensure that in future, affiliate links were obviously identifiable as marketing communications, for example, by including a clear identifier such as “#ad” and made clear their commercial intent prior to consumer engagement
 
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