At the risk of getting a bit deep and meaningful, men like Russ don't like to see the real working class succeed in an unconventional way.
He thinks of himself as a WC hero, tinkering with computers (have you turned it on and off?!) and hitting the dizzy heights of a hire-purchase Tesla. He can't comprehend the creativity, talent and sheer will it takes to hit the big time. He'll always turn his nose up at Oasis and so what? He's an internet noone with a self-published book. #businesssecretsofthepharohs