I have to think that the only reason they were able to justify coming home is to see if they could pull off a full time move back and remain in the influencer industry. They have to have spoken to Louise about her experience trying to get back (if she even tried) and known they’d be stuck here for a certain period of time. I mean Erika got the deal with Mercedes- she had to have signed a finite contract with them as they took the car back after giving her two to advertise so she must have told them she’d be home for X period of time. I truly believe it had to be a test run. The boys can get proper jobs here I’m sure but if the ladies who lunch want to continue their frivolous lives, they’ve learned that it’s an already over-saturated market and if they do come home, they’ll probably have to get real jobs. Not something I can imagine.
Other than Spotlight (which someone else pointed out originally started to help with US launch) they didn’t really get “new“ contracts. Arnotts and BT were existing affiliations and Kaelin got nothing, despite their endless tagging. All the other stuff was small scale and certainly not enough to justify coming home and being able to continue as influencers.
Im dying to see if they are able to rebuild in America. If they genuinely came home for the coleslaw, then it was a colossal mistake. They weren’t big enough in the US to risk their existing contracts. Erika had enough to keep her going but I wonder if she’s able to just pick up where she left off. Kaelin should really have learned at this point that she either continues as a secretary or she gets out and gets a real job.
duck- I don’t know. They just seem so entitled and their inability to receive constructive criticism just shows how spoiled they really are. I hope it was worth it.
I use Rimmel foundation sometimesI'm still tickled by her Rimmel collab and how she tried to convince everyone that she uses Rimmel all the time ... Girl I don't buy high end make up but the last time I bought Rimmel was probably 2008 as a struggling student
Yeah I wouldn't bash Rimmel, it's a good brand at a great price point, but it doesn't fit in with Erika's aspirations for grandeur. She'd sell Tommy, Joey and the white couch for the chance to be the face of a high end beauty brand. I found the Rimmel collab quite disingenuous because as far as I remember she was all about Chanel, Charlotte Tilbury, NARS, mac etc before and after.
I say their nearest super valu will see a steep decline on units sold nowI'd say supervalu coleslaw will need therapy as it's being bullied on this thread
Yes as I said her collaborations are consistently really poorly selected, I would say probably among the worst among bloggersphere. Yes she presumably cannot get endorsements with Nars, Chanel, etc,p. But rather than sell her soul to BPerfect, River Island, Rimmel, M&S and Ann Taylor etc. she would be better placed to work with ‘up and coming’ high-end designers. But no Erika consistently makes the same mistakes and then you see her a week later with the BPerfect money being spent on her newest ‘investment’ piece because it is ‘sooooooo nice‘ and she’ll have it forever.
If you look at what people are saying in this thread, we cannot all be wrong - we are all singing from the same hymn sheet. Erika, take this feedback on board or else you will be toast in a years time!
Will be interested to see what her next move is, definitely won’t be following her to find out though, I’ll stick to reading these gas updates here