Niamh Cullen

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I think the anxiety comes from not knowing where her income will come from - from one week to the next . I do like her. But her mental health has taken a battering for sure in the last few months. I think she is very unsure of what direction she is taking . She doesnt know what angle to go with that will give her a long term income. ....... I think the Monday club is fitness and working out community - but i think she is slightly late to market with this. I feel bad watching her when she talks about her confidence i think in BTS when her whole income wasnt based on IG she was much better.
She should go back to work. Get a routine and stop trying to be ‘famous’. It doesn’t suit her. If she is like this in her 20’s what will she be like in her 30’s? She isn’t the worst offender but her time on IG has passed. I can’t see her getting any bigger on it.
 
She should go back to work. Get a routine and stop trying to be ‘famous’. It doesn’t suit her. If she is like this in her 20’s what will she be like in her 30’s? She isn’t the worst offender but her time on IG has passed. I can’t see her getting any bigger on it.
I definitely agree with the above 2 . I think her time on IG has passed. Around the time she quit BT she was riddled with anxiety and she actually stopped posting etc. The lack of PR trips , PR events have really hit her and the likes of rosie really hard. Essentially they are one dimensional and never thought they wouldn't have endless PR trips to london etc.. I agree for someone who is always pushing supplements etc she is always sick or picking something up or feeling exhausted. .. which doesnt say much for her lifestyle. My other issue with her is- if you follow you will see she will keep up a routine for a certain few weeks , get sick , fall off the gram , loose confidence , not do anything planned , gain confidence , start again , go great for a few weeks (normally around 3 ) , then get sick.. and the cycle starts again. I hope she herself sees this pattern. So in the long run i cant see her maintain this Monday club. Maeve madden in fairness is consistent , and delivers on what she promises... She is far savvier.. if you watch Niamh now you will see this pattern. This is what i worry for her. Getting the nutrition and PT qualification - so many of the IG huns have that cant see it earning her a sustainable income in the long run.... I think she should have stayed in BT ,, and deep down i think she knows that too...Sure she could have moved into Media etc for them....
 
I definitely agree with the above 2 . I think her time on IG has passed. Around the time she quit BT she was riddled with anxiety and she actually stopped posting etc. The lack of PR trips , PR events have really hit her and the likes of rosie really hard. Essentially they are one dimensional and never thought they wouldn't have endless PR trips to london etc.. I agree for someone who is always pushing supplements etc she is always sick or picking something up or feeling exhausted. .. which doesnt say much for her lifestyle. My other issue with her is- if you follow you will see she will keep up a routine for a certain few weeks , get sick , fall off the gram , loose confidence , not do anything planned , gain confidence , start again , go great for a few weeks (normally around 3 ) , then get sick.. and the cycle starts again. I hope she herself sees this pattern. So in the long run i cant see her maintain this Monday club. Maeve madden in fairness is consistent , and delivers on what she promises... She is far savvier.. if you watch Niamh now you will see this pattern. This is what i worry for her. Getting the nutrition and PT qualification - so many of the IG huns have that cant see it earning her a sustainable income in the long run.... I think she should have stayed in BT ,, and deep down i think she knows that too...Sure she could have moved into Media etc for them....
She was good when she worked in BT’s. She should never have went full time influencer. Essentially it’s sitting around the house all day like someone unemployed. 2020 highlighted how irrelevant they are without the events etc you listed above. That pattern you listed hits the nail on the head with her. She won’t be able to motivate anyone with that. I just don’t see it happening for her.
 
I definitely agree with the above 2 . I think her time on IG has passed. Around the time she quit BT she was riddled with anxiety and she actually stopped posting etc. The lack of PR trips , PR events have really hit her and the likes of rosie really hard. Essentially they are one dimensional and never thought they wouldn't have endless PR trips to london etc.. I agree for someone who is always pushing supplements etc she is always sick or picking something up or feeling exhausted. .. which doesnt say much for her lifestyle. My other issue with her is- if you follow you will see she will keep up a routine for a certain few weeks , get sick , fall off the gram , loose confidence , not do anything planned , gain confidence , start again , go great for a few weeks (normally around 3 ) , then get sick.. and the cycle starts again. I hope she herself sees this pattern. So in the long run i cant see her maintain this Monday club. Maeve madden in fairness is consistent , and delivers on what she promises... She is far savvier.. if you watch Niamh now you will see this pattern. This is what i worry for her. Getting the nutrition and PT qualification - so many of the IG huns have that cant see it earning her a sustainable income in the long run.... I think she should have stayed in BT ,, and deep down i think she knows that too...Sure she could have moved into Media etc for them....
Yes, she could have carved out an online carrier through BT's. Would have been more secure than what she's doing now and she would have had the best of both worlds. She got a massive boost when her popularity on IG rose very quickly, and I think it went to her head a little. None of these influencers foresaw the press events and product launches disappearing. When you scale all these things back they really don't have anything to say for themselves. You're dead right about the pattern she falls into. She's of the generation who expect things to fall into their laps with very little work from themselves. Maeve was smart about her approach, she saw a niche and put the work in during all the lockdowns. To say it all started as free workouts on IG she achieved a lot in such a short space of time. She achieved in 9 months what Niamh claims she has been thinking about since 2016. I really don't see Niamh's platform taking off.
 
Yes, she could have carved out an online carrier through BT's. Would have been more secure than what she's doing now and she would have had the best of both worlds. She got a massive boost when her popularity on IG rose very quickly, and I think it went to her head a little. None of these influencers foresaw the press events and product launches disappearing. When you scale all these things back they really don't have anything to say for themselves. You're dead right about the pattern she falls into. She's of the generation who expect things to fall into their laps with very little work from themselves. Maeve was smart about her approach, she saw a niche and put the work in during all the lockdowns. To say it all started as free workouts on IG she achieved a lot in such a short space of time. She achieved in 9 months what Niamh claims she has been thinking about since 2016. I really don't see Niamh's platform taking off.
no i agree - MM is a grafter -- and always has been. I think its actually sad for Niamh that she has had this thought since 2016 and is only doing it now. I cant see it being as huge as she expects as she is a little bit late to market with it. MM saw the niche gave it for free and now has people hooked in and reeled in. MM is always consistent. Sure we havent seen Niamh go for a sea swim yet and she was all about that in 2020. Like just one fad / trend after another.
 
Just watched her (long) story from Thurs afternoon there.
I feel for her with her anxiety, but also think some of the story is bull.
She had this "app" idea 4 years ago and was afraid to go for it.. well you've waited too long now and the market is saturated.
Also noted for anyone that follows her, she is constantly sick - definitely not leading a healthy lifestyle.
And when she first started mentioning Monday club, i hadn't the foggiest of what she was talking about, its not clear and its not clever.
Monday is also the most "negative" day of the week, i really don't think its a good fit. I genuinely think people don't discuss names of products or services with people enough 🙈
 
Very interesting developments from Niamho. I do feel sorry for her. I am a bit in limbo with my passions and where I want my career direction to go. What extra courses should I do?. Would I be good at it? Will people laugh etc etc. The difference is I have a full time job and I just have to get on with that at the mo and do the journalling/ manifesting/ planning/ dreaming in my spare time. That is good as without the FT job I too would be a mess over lockdowns.


I don't like how her self worth it tied to the success of Monday Club ("am I good enough, for enough etc"). Of course she is good enough but if it is a sh1te idea full stop then no amount of confidence, fitness etc can compensate. She needs to do market research. Would the girlos PAY for this stuff. Maybe not right now but in the future? What are us girlos willing to stump up?


The fitness trends coming out of the COVID era will be outdoors stuff. Wilderness. Freedom. That is what will sell. Think Roz Purcell's Hike Life. Who would want to be stuck in a tacky neon 80s dance studio after spending a year indoors and a year being told small spaces are bad for ya! She should get back on the wild swimming gig. That is FREEDOM!!! just because she led an 80s aerobics dance class at a Jamea Kavanagh party does not mean that is what will be on trend in the future.

C'mon Niamho! I do be rooting for her. Start building towards what will be trendy and marketable in the post COVID world not what we need right now. Because as someone said, that market is saturated!
 
I really doubt Niamh has had this idea since 2016.. she’s just one of those people who claims to have liked/thought of everything before it was mainstream.. I think she’s playing on lack of confidence as an excuse for being lazy with “influencing” and not having any back up plan for her life.. I’ve said before that I feel she’s always copying Roz.. for a long time Roz was one of the only people sharing fitness/ recipes etc.. Monday Club seems like a copy of Hike Life to me .. especially when she’s already talking about merch as one of the main aspects
 
I miss the Niamh who wasn’t afraid to own her accent from tallaght and worked in bt and had the crack! Her new fake posh life just seems to make her miserable
Exactly.. she was her true self back then.. I used to like looking at her hair demos on her page.. I thought she was a hairdresser when I first came across her on insta as that was the majority of her content in the early days.. she’s constantly looking for reassurance from her followers now.. it’s really sad to see. A lot of influencers seem to be turning to their followers now for guideance on how to keep themselves relevant!
 
I really doubt Niamh has had this idea since 2016.. she’s just one of those people who claims to have liked/thought of everything before it was mainstream.. I think she’s playing on lack of confidence as an excuse for being lazy with “influencing” and not having any back up plan for her life.. I’ve said before that I feel she’s always copying Roz.. for a long time Roz was one of the only people sharing fitness/ recipes etc.. Monday Club seems like a copy of Hike Life to me .. especially when she’s already talking about merch as one of the main aspects
She’s running before she can even stand with her notions of having a nail bar and other things. She doesn’t even have a service yet let alone a premises. She is living in a fantasy land. She was popular a few years ago, she should have capitalised in some way then.
 
She’s running before she can even stand with her notions of having a nail bar and other things. She doesn’t even have a service yet let alone a premises. She is living in a fantasy land. She was popular a few years ago, she should have capitalised in some way then.
Sure she was going to “bring Soul Cycle to Ireland” when she discovered it in LA.. she enquired how much it would cost etc.. what a load of crap 😂😂
 
She’s running before she can even stand with her notions of having a nail bar and other things. She doesn’t even have a service yet let alone a premises. She is living in a fantasy land. She was popular a few years ago, she should have capitalised in some way then.
A nail bar? I didn't listen to her full speil. Why would she think she could open a nail bar? Does she do nails?
 
I think she said a pop up, I think I heard a pop up blow dry bar as well. I tap through a lot because her accent grates me
Ah okay, she must be thinking of getting other people on board maybe to do these things? Her plan, from what I heard of it was fragmented and confusing. As many have said here already, that ship has sailed. She should really pack it on now. Having a regular job is nothing to be ashamed of. You would swear she has no other option but to be an influencer by the way she goes on.
 
Ah okay, she must be thinking of getting other people on board maybe to do these things? Her plan, from what I heard of it was fragmented and confusing. As many have said here already, that ship has sailed. She should really pack it on now. Having a regular job is nothing to be ashamed of. You would swear she has no other option but to be an influencer by the way she goes on.
She was better when she was doing it on the side for sure. I just don’t see this working out for her. The pt qualification won’t do much. Every second person has one now and no offence to anyone who does but it’s not exactly hard to get.
 
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