From Liberty's LinkedIn (it'll be interesting to see what brand she chooses to collaborate with her fav brand is luxury fast fashion Oh Polly):
Combining my Marketing experties with my passion for fashion.
Coco Chanel - " A girl should be two things: who and what she wants"
I have not always known what I wanted to do. After leaving secondary school with 9As A* and a B. So many people convinced me I should be a doctor. But after taking chemistry and biology as an a level I started to loose enjoyment for those subjects. Thats when I started to explore other options and considered business and then marketing. I can honestly say I have never found a subject so fascinating it lets me combine my academic ability with creativity and opens so many possibilities.
There is so much freedom with in marketing you can combine it with fashion, technology, science politics thats what I love its unpredictable. My forte is fashion. I love the sense of empowerment and individuality to a person fashion can bring. It has a big impact in everyones lives just by waking up and thinking what will I wear today. I can't wait for future fashion marketing which is starting to combine with new apps everyday such as "TikTok" a new way of advertising to make target segments "TiK".
I would love to work within mainstream fast fashion brands my personal favourite - Oh Polly and loungeunderwear. They are a company that specialise in dresses and like me doesn't do casual or ordinary.