‚Its been hard squeezing editing in‘
Squeezing in into what exactly, brunches & gaming?
OMG you whaaat Kathleen?
If anything, the "Vlogmas" showed that besides filming the odd job here and there, she really has nothing going on. Such a wasted opportunity. She could have done make tutorials (I mean, she did do one but only because she
was going out anyway), gift guides, style guides/outfit ideas, her FAV makeup and skincare this year (great videos to do towards the end of year); she could have booked to do Christmas lights trail (there's amazing one in Kew but there are some equally as nice in various national trust locations outside of London). Go to central London and show the Oxford St/Carnaby St lights/Selfridge's Christmas windows. Go ice skating at the Somerset House. You get the idea. People like Christmas lights, people like seeing London all pretty and festive. She could have attempted making a bloody Tiramisu from scratch. Do 2-3 easy festive cocktail recipes.
ANYTHING FESTIVE.
But no. All of these would be effort and she wouldn't get paid for them. Which is true, but I don't think she's thinking strategically. I wouldn't say she's a beauty influencer anymore, she's aiming more foodie/lifestyle. I feel like if she was able to show that food and drink were truly her passion, did quite simple videos, like following recipes for cocktails/food, she would probably get more brand deals* and would be invited to try menus at different restaurants too**. But it appears that she can get away with doing a couple of sponsored videos a month, post an aff link here and there, and let Geoff take care of the rest if the bills, and that's it. She has truly rested on her laurels and has
literally no incentive to progress, make her content more interesting. She seem to have lost all ambition. It's kind of depressing, and the whole Vlogmas was a mixture of boring and depressing.
* Not that I know anything about influencing but I am fairly active on IG in my local area and have around 3.5K people following me. In the last month I got invited to a little independent shop launch and a coffee shop opening (sadly couldn't attend either) but you get the idea. She definitely needs to get out more and put herself out there!
**Not sure if we need her reviews, but if she did it more, maybe she would get better? Or is it just wishful thinking on my part