To be honest I follow Jac Jossa and she barely promotes her collections now either and they always drop within a couple of days of her first posting about it. Her last drop she didn’t even mention it in her stories until the day after it launched or do any sort of q&a for it. I just assumed with Jac she’s doing the bare minimum in way of promotion, cos she’s busy with Eastenders being in the thick of Xmas, NY and 40th anniversary filming, plus 2/3 kids to look after but Jess hasn’t got any excuses like that she can use. Maybe Jess knows the writing is on the wall and will just do what she’s contracted to do rather than push, push, push it all the time.