IntheFrow #5 Desperate & Defensive, even when she’s trying to be woke she’s offensive!

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This is what's on the survey ..
I will not be filling it in. She is really not doing enough to be the face of something like this. I'm kinda confused..like she doesn't seem to actually care about sustainability so this seems like an odd way for her to spend her time. Is it just to clean up her image and if anyone questions her sustainable lifestyle she can use this as a way to defend herself?

I don't mean to be too negative as we do need change and maybe she will do some good. But I'm not optimistic about it.
 

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So basically the questionnaire is one big data collection exercise. She asks one question about an over sized 'sustainable' blazer and high waisted pants on the first question and the second question asks for your details to find out what she's 'selling' a day earlier than anyone else.


Easy way of building up a client base to mail to when the products are launched/revealed. She's got more business sense than Lydia that's for sure, even though she's an annoying lisping twit.
 
So a load of garments are produced each year but not sold, so the solution is to produce more clothes?! Terrible time to consider this, especially when most companies that produce/sell clothes have hardly sold any spring/summer clothes because of the virus and so have a whole season worth of clothes in the warehouse.
 
So a load of garments are produced each year but not sold, so the solution is to produce more clothes?! Terrible time to consider this, especially when most companies that produce/sell clothes have hardly sold any spring/summer clothes because of the virus and so have a whole season worth of clothes in the warehouse.

how many women need or want a suit these days? I don’t own one and don’t know any friends that have one or have worn one when weve met up. Would feel odd going shopping in something so formal and not my thing for a night out, not that I go out much anymore. It’s more a jeans affair. Or would wear a dress if I wanted to be more smart.
 
She's creating a clothing line? That's even more confusing as how is that anything to do with reducing fashion waste. Honestly this woman 😂 😂 I clearly was giving her WAY too much credit as thought she was doing something along the lines of what @PixelGirl said about an app to rival depop. Or even collaborating with a charity or brand to encourage recycling clothes.
 
There’s enough clothes already in existence to clothe the next 8 generations...

I’d love more influencers to post more about buying less but buying well. You don’t need the latest thing if your clothes are cut well and made from decent materials. Maybe you could buy an accessory or get something vintage freshly tailored etc to make it more modern? Idk. There are thousands of people without pay (and therefore food, medical care and housing) in countries where most clothes are made, due to companies cancelling their orders due to COVID. And don’t get me started on the guilt we all feel about not looking how we ‘should’ due to the constant manipulation by the media et al, so we spend money we don’t have on things we don’t need. These influencers have platforms, can start trends, so why not drive change and pioneer a different fashion world? The whole system is utterly broken.

ETA: Sorry if that’s a waffling rant. Still recovering from covid (12 weeks now) and feeling very tired today :(
 
Haven’t quite caught up here - I’ve just seen that Tamara has moved to Paris! Apparently it’s for her “business”. Interesting her approach compared to ITF’s and Lidl’s. Josie had a different audience so the cotswold can still work for her IMO. But Tamara and ITF o saw as contemporaries for brig brands (Lidl missed her mark there). ITF stuck in Milton Keynes compared to Tamara In two cities London and Paris (central!!!)!! What a joke the ITF brand has become!!!! Anna wintour editor of vogue etc in NYC lives there but has another home I’m the Hamptons! ITF should’ve stayed mates with Claire Chanelle who also had Chelsea london flat and her country pad in Essex but no she decided to become mates with Lidl instead who lives not in MIlyon Keynes Buckinghamshire but ok the border in Northamptonshire! Nothing wrong with that at all ... but location location location!!
 
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