Deliciously Ella #4 Bland burgers and branding under CEO Matt, daily affirmations won’t change that

[Nitfey]

Is this what CEO Matt does all day? Choose new logos?

Well duuuuh. Who will actually think good quality of products and actual demand for certain products as their is a gap on the market is the future ! You silly he is THE CEO. He has a lot of business books

 

[PineappleQueen19]

So many logos. That is a clear tell of chaotic leadership and a company lacking clear direction and purpose.

 

[tam]

Yeh, their company is all over the place. The constant need for rebranding is strange. Surely if it was a successful company, they would t need to do this.

 

[MrAllSeeingEye]

I’ve never known a brand go through so many refreshes/tweaks in such a short space of time. It’s like the whole blog subscription/membership, that was a mess as well.

 

[PineappleQueen19]

If I can do a quick google image search for “deliciously Ella granola” and see four brand logo designs (not just granola packaging redesigns, which would still be a lot) in one screengrab - and the product inside has been rancid! - well if that doesn’t tell them they are focused on the wrong things nothing will. But Matthew knows best

 

[canigetahoya22]

Ah yes, I see it now-
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In the words of Miranda Priestly…

 

[Nitfey]

Guys he has so many books about business...so many potential ideas for new logos. He just needs to test them ALL! BECAUSE IT IS ALL ABOUT PACKAGING . NOT FOOD QUALITY

 

[smirkingrevenge]

So where did she leave CEO Matthew this time? Where did all the swooning go about how “she couldn’t have done it without him” ?

 

[lilamay]

It's a completely different shade

 

[Nitfey]

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It's a completely different shade

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Oh look I'm wearing a dress because I'm a company owner and my husband is THE CEO

 

[itsnotmyfaulthonest]

What’s that giveaway all about? It’s giving Good Morning Britain competition vibes and not really in keeping with their company brand

 

[lilamay]

What’s that giveaway all about? It’s giving Good Morning Britain competition vibes and not really in keeping with their company brand

Yeah it's all about making money. It's a marketing strategy to get more people to sign up for the premium subscription, which is £22.40/year with the discount offer so if they got 1000 people signing up that's an instant 22.4k made. Plus more earnings in subsequent years if those people stay subscribed. If they really wanted to 'say thank you to the community' they could do something truly charitable or make it free to enter.

 

[PineappleQueen19]

Great to see Ella being called out for packing her products with cheap ingredients. Comments are savage as well.

 

[smirkingrevenge]

Great to see Ella being called out for packing her products with cheap ingredients. Comments are savage as well.




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Let’s hope she doesn’t set the lawyers paid for by her family on this guy though. Or buy a few posts from him.

 

[InTheDollsHouse]

She doesn’t look like herself in this. Her face shape is so different and her hair is dull.

 

[Clover123]

She doesn’t look like herself in this. Her face shape is so different and her hair is dull.

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oh wow she looks so drawn and much older! I still wonder if she's not in the best of health, but can't admit to it due to her branding

 

[bluefox9]

Great to see Ella being called out for packing her products with cheap ingredients. Comments are savage as well.




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Yeah I think the thing that she (and/or Matt) doesn’t get is if you’re going to stick premium prices on food products AND call yourselves a wellness brand you at least need to put quality ingredients in them.

She wouldn’t like it if her expensive van Cleef jewellery was made from copper/aluminium when she’d paid top dollar for it

 

[InTheDollsHouse]

oh wow she looks so drawn and much older! I still wonder if she's not in the best of health, but can't admit to it due to her branding

Her face is puffy and looks like she’s covering dark circles with make up. I hope she isn’t seriously ill. Maybe she’s escaped CEO Matt.

 

[smirkingrevenge]

Her hair is falling out/breaking off. I think she has serious deficiencies and just doesn’t want to own up to them or even figure out what is going on. She used to have long shiny healthy hair and she gradually chopped it all off and its not growing back. Time to realise her diet is not healthy and doesn’t give her body the fuel it needs.

 

[What_has_my_life_become]

Her hair is falling out/breaking off. I think she has serious deficiencies and just doesn’t want to own up to them or even figure out what is going on. She used to have long shiny healthy hair and she gradually chopped it all off and its not growing back. Time to realise her diet is not healthy and doesn’t give her body the fuel it needs.

I’m not sure if her diet is the culprit. Possibly. But plant based diets are generally great for your health. I reckon it’s more likely chronic stress. I know I’d certainly feel very stressed being married to that egoistical man who stole her business off her.