Deadsweetuk

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Has anyone got the videos they seem to have gone ?
I don’t but this is pretty much what was said:

Zoes post (found a link to a recording on the 2nd latest post in the comments) I can’t post it here because this thread will be closed as the person doesn’t have many followers.
Someone asked if Grace ever wanted to come back would she let her
She replied: deadsweet has always been run on honesty and integrity so it’s not going to fall at the last hurdle. I’ll answer this honestly and the answer is no. Sadly Grace and I cannot get on in a professional capacity and that is the real reason why dead sweet has ended up like it has. She’s got loads of personal pages, I wish her all the best in her new endeavours so obviously I want everyone to follow her on that. I’m sure I’ll lose a lot of followers from this as well, people will have their own opinions but it is what it is. It’s not a bad thing it’s just a thing that happens especially when you have two very strong minded people, and especially when people get misjudged and misunderstood. It just happens but it’s a good opportunity for me to be honest and squash all the speculation and you guys know now and we can all move on. If you want to support dead sweet, amazing, if you don’t I understand and thank you for all the support you’ve given it so far. Have a great day ✌🏼

Can’t find one of Graces. But she basically said she didn’t know the video would be posted, she wanted to keep it professional as she will still be working there for 6-8 weeks. She knows a lot have unfollowed and don’t want to buy from DS anymore. But if people don’t support DS over the next 6-8 weeks it has an impact on her and the team.
 
I really feel for Grace.
Yes, Zoe obviously invested money into the company with Grace as a partner and did the graphic designing.
But Grace was the one who was down in Brighton and built the company up from nothing, built a large social media following from nothing. She was also working all hours of the day managing the staff and warehouse.
Then just before xmas Zoe moves down and they've obviously found they don't get along.
Now all the hard work has been unravelled by a mis-judged video by Zoe.

They opened the business together without ever actually meeting.
Zoe said in a comment they started talking through tiktok and realised they had the same vision and jumped into it.
There is a lesson here for them and anyone else.


Sometimes I can understand being so defensive. Like with the Ukraine thing. People were begging her for a Ukraine mix. She instead chooses to donate a percentage of profits.
People then say she was being opportunistic.
Damned if you do, damned if you don't.

I can completely understand getting defensive over the Ukraine thing. I am talking about very small things someone has picked up on, such as a mispronounciation of something, and she seems to hate being wrong so she makes a whole video about being picked on and how people should be kinder. Sometimes it's just not that deep!
 
This was on the reposted video..

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Unfortunately for Zoe people buy people. Yes, deadsweet is cool but it’s just like any other sweetie business out there. People brought into grace and her personality. Zoe’s personality, at least online, comes across as moody and entitled. Personally think Grace should start up alone!
Give it 6 months to a year when everything has cooled down and she has had time with her family. I think she might.
 
I get the impression grace felt although she had a business partner and everything was supposed to be split, she found herself doing alot more than Zoe, I honestly never knew Zoe was a part of dead sweet,I thought she dealt with gloryxv side of things. Grace spent long days and nights working. But never really seen much of Zoe 🤷 I might be wrong it's just the impression I'm getting.
 
People forget tiktok isn’t real life. Zoe isn’t a tiktoker she’s a business woman. She does videos but isn’t in it for the fame like grace is. Grace was seen more but likewise so was other team members. In the announcement video there was definitely tension between them and Grace was the spokesperson. Because Grace is seen online more people sided with her And saying they’ll not buy again. No one knows what’s gone on in the background. For all we know all the things that people like most about dead sweet are down to Zoe.
She’s got fed up of the Grace fan club slating her without giving her a chance and had her say.
Wouldn’t be how I personally would’ve worded any of the videos but doesn’t mean they’re wrong just different.
 
I really like Zoe, she comes across as really down to earth, she might not be the polished, well rehearsed face of dead sweet but I like that about her! I could never take to grace, she never seemed relaxed and spontaneous all her videos seemed like they were rehearsed and calculated! Maybe Zoe shouldn’t have put that tiktok out but grace has always prided herself on being open and honest and upfront with the customers, I don’t see why this should be any different!
 
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