She said on a recent story that she got 'very kind' (lol) offers to buy the Chupi business, but she said if she sold it, what would she do then? And that she wants to stay in the 'business of hope'. What on earth does that mean? It is super creepy and neo-liberal bs packaged in a sickly pink bow.
The most frustrating thing is that she sees herself as some kind of revolutionary, coming from a line of revolutionary women, and pink-washes everything. She thinks somehow she is making this huge feminist impact by selling overpriced jewellery to materialistic, basic women and their partners, and still pushes the sexist narrative that a man should buy a stupid expensive diamond engagement ring? But in reality, she was born into huge wealth with massive connections, and runs a bog standard jewellery business with completely overly inflated prices that are totally unaffordable, doesn't pay her workers well and doesn't have space for them to progress, while she makes millions and makes her not-so-cutesy corporate investors happy.