Again last night - Jo Good on BBC Radio London gave out her Instagram handle several times. This was ostensibly so listeners could see the brief livestream at the start of the Barking at the Moon segment. It is more likely she has contrived this so she attracts more followers to her own Instagram account, harvesting eyeballs to see the advertisments she places there.
She was joined in the studio by dog expert Anna Webb, whose handle she also gave. Both Jo and Anna have been showing deliveries of dog food on IG, hashtagging the brand so it would be fair to assume they have a commercial arrangement, if not they surely would have indicated #notsponsored or similar.
I really do not know why the BBC allows this, the livestream should go out via BBC-operated IG account, not via the perosnal, monetised account of the presenter.
I know we shouldn't be surprised by any of this, being simply the latest example of Jo Good's usual behaviour, but it's worth noting for the record. It also points out the hypocrisy of Jo Good claiming (last Sunday on her radio show) that she doesn't promote her socials on the radio.
Jo Good is using her BBC radio show as a platform to spruik her ad-heavy social media accounts.