Hello ladiez. I would like to contribute a tiny bit again to the Tattle bible of how to be elegant / look groomed for real. At zero cost, we know that Tattle has more useful advice than any of the Scam of influence videos / courses. We are having a lovely Saturday here in London, last bits of the Summer. I have my matcha ready, a good piece of cake and I'm ready to write down some stuff.
I've been thinking lately about how Anna and similar fake-gurus / "influencers" don't know much about Modern Luxury and Modern Elegance, which are separate topics in terms of style than etiquette.
Anna just thinks that elegance needs to fits certain strict rules when in reality, modern day elegance has mutated into different shapes that we can see reflected on new luxury brands, real A-listers and even on royalty figures.
What the F I am talking about? I am talking about the new wave of modern day elegance that goes beyond being overdressed or wearing what were considered elegant outfits just a few decades ago.
Let's picture it with a few examples.
A few years ago, the Olsen twins, that were huge celebrities in the 00's, decided to focus on fashion and decided to launch their own luxury fashion brand:
The Row.
For instance, you cannot speak about modern day luxury and elegance without acknowledging the huge impact those twins had with their clothing line and how this trend now has a huge impact on similar boutiques. Love them or hate them, they are fashion icons and have a 500 million dollar
(self made) on their backs.
We can define The Row as
"the mystery of how the hell pays £600 for a basic cotton t-shirt".
The answer is: (mostly, not Anna 
) but... a lot of wealthy businesswoman & businessman, old money folks, REALLY wealthy people, are keen to pay an astronomical amount of money for high quality designer basics.
The Row has a selection of almost the best quality you may find in terms of basics, they have wonderful designs and you can find low key basics and also eccentric pieces to complement your style.
All their pieces are manufactured in the USA or Italy. They only use the very best materials.
There's a wonderful article from
The Cut that digs deeper on how boutiques like The Row and Hermès have survived the pandemic:
https://www.thecut.com/2021/03/mary-kate-ashley-olsen-the-row.html - the reality of it is that the real elite or those wealthy managers worked the whole pandemic as nothing was really going on and they kept spending their money on their famous £600 t-shirts.
The Row impact has triggered that similar brands now have their own collections of high quality basics:
Acne Studios, Totême and even well known boutiques as
Chloé have launched wonderful lines based on the necessity of good old basics without flashy logos. If you dig the ready to wear collections of Chanel, Dior, etc, you may also find similar pieces that are not the ones you may see Influenzesss wearing. But if you pay attention, you may spot them on business people, walking around the city and so on.
Balmain Blazer, Chloé wool pants, Chanel flats, Dior scarf, no flashy logos. 10/10 look.
Those brands follow the motto that Bastine and others have pointed out here: well ironed shirts, neutrals, leather goods. It makes a good outfit with very little effort.
I mean: the effort stays on having the eye to spot how to make the outfit and knowing how to spot good quality items. Falling into the "I need a flashy Gucci or Chanel bag" while you don't have a good shirt + wool/cashmere pants/scarfs it's... a trap!
Don't fall for it.
Now..
Why is that Anna hasn't been invited to The Row boutiques? Or why doesn't she spends a few thousands per collection to "stay in" the basics that rule the seasson?
I will throw here a few "it" items from the last few months that I haven't spot Anna wearing. Prada and The Row mules. Bottega Veneta pouch. Totême shirts. Jimmy Choo boots. Jacquemus leather goods (not the mini bags that everyone has but their real-leather classic bags).
As always, wouldn't botter if Anna appears next week with all of these items. The point here is that
she is always out of style! She doesn't have a clue about what real affluent folks are wearing besides the flashy logos her eyes spot and
hermessas.
Another peculiarity of the brands that I mentioned is that is not easy to spot second hand or vintage items and even if you find a second hand The Row, the price is not cheap. Those brands don't have real "sales", not to the extent of Hermès, but you will not find, let's say, "cheap" The Row leather bags.
Anna just can't fake to belong or understand modern day elegance leaded by those high end brands, she can't afford it.
As she doesn't have the knowledge and never got over her
"fake it till you make it" phase
(That BTW, it doesn't work gals, that's just bad advice) I don't think Anna can spot if someone is wearing a head-to-toe The Row uniform. Again, that's the point of not wearing flashy logos. When you can afford a £10,000 outfit of high quality basics, last thing you'd like is posers like Anna coming to you
you are not going out to the world to "flex", you don't need to.
Anna, that can't even stop uploading Restaurant's menus
(Anna, if you are reading this, STOP), would never understand. Why would you spent that amount of money to wear an outfit with no logos?
But guess what? As always,
those of you who know, know - I can easily spot a classic The Row bag or a Chloè coat. Those a timeless classics. I also know that wearing a good quality basic t-shirt sends the correct message to the world: I am not trying hard
(as Anna with her prom dresses 
), I am just chilling in my well presented outift.
I relate to the anecdote of having people coming to talk to me when I am wearing really simple outfits.
But even my "low effort" outfits are: my size, ironed, clean, I don't have fillers, I follow a skin - hair care routine and I look well groomed. Organic cotton shirts, black leather, a few designer classics with no flashy logos, a smile, a cup of coffee and a good book. You can provide a good chat to everyone. That's the vibe. You will be a magnet of people! I promise you!
I can't even imagine her going to those boutiques with her clown outfits and terrible fillers.
The Sales Associates know how to spot posers 1000 miles away. They will not offer you the same treatment darling. And please, don't make a lenghty post about how
"the service was bad". Is not that the service is bad, is that you don't fit and you are not even trying.
How many posts with free advice can we give you till you recognise that your "etiquette course" is useless?
Next post I'd like to make a few points about the other side of Modern Day Elegance that goes well into the eccentric folks that wear head-to-toe haute couture Gucci and independent designer brands. It's something that Anna obviously doesn't understand at all, but here in London there are many artists and wealthy folks that you wouldn't guess how much the earn and you could think "they are freaks" but nah, they are artistic sensitive individuals that reign on the art scene here in London and in every well known city all over the world. It's just another huge part of
"why the Anna's networking course actually will make people hate you".
Anna's Course survivors: you need to deprogramme yourself from all that BS, we are here for you.
