Adam Hattan #5 The Queen has died! What’ll he do? 2 weeks delay on a Moo Moo Sharoo!

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RJF said:
Adam has just announced on Instagram that his MooMooSharooDotCom merch store has closed down.

I know this news will be especially devastating for @Mark81 and @Tabitha at this time, as they were just about to book a “his & hers” matching set of ‘Moooooorning!’ pyjamas. Please keep them in your thoughts.
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❤

He literally just admitted to selling cheap tit and overcharging. I mean we knew that already but yeah
 
I was just hatewatching the latest vlog a bit, and there are so many questions:

1. Why stay the night before if your flight is at 1pm? I get it for a morning flights, but with upper class + disney hotel + parking, do you really want more expenses?
2. Why is it 37 minutes into the vlog before we get to Disneyland? Who cares about buying snacks in pret at Heathrow?
3. Why is every shot out of focus?
4. Why is Gary saying LA is a "long trip" when it's only a bit longer than Orlando (looks like less than 2 hours more of flight time)
5. Why would you fly that far to only stay a week?
6. How the hell does Adam finance all this? Not only is he buying expensive flights, and the most expensive accommodation, he's also loading up on merch (and this is just the first episode!) - and especially when he goes every other month to WDW?
 
Re point number 5. I don't see an issue with that, I've gone further for a week or even slightly less before. I don't see the issue or the correlation between distance and time away. It just depends where you want to go, how long you need to do what's there and how much there is to do there, plus how much time you can have off. You can get there easily in a day.

Staying the night before I think just makes things less stressful the next day. We've started to do it as traffic is getting so much harder to predict, plus added risks of protests and public transport is unreliable. If you're already spending 1000s whats another hundred quid or more for peace of mind. That said with Adam I suspect it's done more for content and a flex more than anything else.
 
queenamber said:
Have his eyebrows always been enormous or am I only just noticing it in that story?!

Classic Adam. Making out like it's the "third party" fault. Wouldn't you at least keep the website while looking for a new supplier rather than shutting it down? Methinks operations at The Hattan Company™ aren't as grand or successful as we're led to believe.
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I work for the platform that hosted his last store. No way was he doing the business needed for a warehouse/office. So he moved from us (blamed us prob!) then went to this new store which is basically dropshipping. You order, then the third party prints the print onto cheap shirts and totes and ships it to you. This model is also unsustainable because the third parties are unreliable. You need to really test them out, you need to make test orders yourself to see the material and shipping times etc and you can't go for the cheapest. If you don't (and he didn't) the customer waits too long for shipping, the material is poor..you get hit with refund requests, returns, complaints and chargebacks. Your payment account gets suspended because of the number of chargebacks and refunds. The third party is not contactable and their support is in the Phillipines giving you copy and paste answers......

It's not easy, but it could be done with the audience he gets. Hard work though and unfortunately he thought he was a CEO worthy of offices and staff when he was just taking baby steps.

I'm an account manager for enterprise level stores, I'd love to have a chat with him but I think he'd dismiss my suggestions because they'd all require hard grafting.
 
Theodore said:
Those plastic wristband things they wet themselves over. Wtf is that all about? Adam said he keeps all of his in his owners locker… how many does he have? I swear Disney could start a go fund me appeal and these thickos would be falling over themselves to send money.
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Owners lockers are not much use for people who basically only stay in studios a few times a year. Most of the time it's cheaper to buy new or bring with you
 
GSquaredUWS said:
I work for the platform that hosted his last store. No way was he doing the business needed for a warehouse/office. So he moved from us (blamed us prob!) then went to this new store which is basically dropshipping. You order, then the third party prints the print onto cheap shirts and totes and ships it to you. This model is also unsustainable because the third parties are unreliable. You need to really test them out, you need to make test orders yourself to see the material and shipping times etc and you can't go for the cheapest. If you don't (and he didn't) the customer waits too long for shipping, the material is poor..you get hit with refund requests, returns, complaints and chargebacks. Your payment account gets suspended because of the number of chargebacks and refunds. The third party is not contactable and their support is in the Phillipines giving you copy and paste answers......

It's not easy, but it could be done with the audience he gets. Hard work though and unfortunately he thought he was a CEO worthy of offices and staff when he was just taking baby steps.

I'm an account manager for enterprise level stores, I'd love to have a chat with him but I think he'd dismiss my suggestions because they'd all require hard grafting.
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This is interesting! What's your view on t spring, or spring as I think it's called now? I see some channels that I would class as responsible and profitable use them?
 
Mark81 said:
This is interesting! What's your view on t spring, or spring as I think it's called now? I see some channels that I would class as responsible and profitable use them?
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They don't have any integration with us so I don't know a whole lot about them. Printful, Gelato, Printify are ones that integrate with us so I'm more familiar with them. They are like any of them really in that you have to test them out under different conditions, you have to order everything you're putting up for sale and you have to do 'mystery shops' every so often so you catch any slacking before the customer does.

Some people make money by getting on on trends. Some people made hundreds of thousands on there and then used that money and the customer list they gathered to fund a more advanced store with us. They predicted trends - Trump tshirts, football teams winning competitions, selling the colours of Grand National horses minutes after it won, trending sayings on social media, etc TSpring are one of the better ones because they ship from warehouses in the US and EU (as far as I know) and ship from the one closest to the customer.

Some of them ship everything from China (they are always cheaper), Adam's one handled his customer service (that was a mistake), some of them use the cheapest materials and you'd only know if you did mystery shops.

He could easily come back to us, integrate with the likes of Printful, do some tests and then manage his own customer service. No office or warehouse needed. His downfall was definitely handing over customer service to the 3rd party and not testing them. And getting greedy - goinf for the cheap option with the highest markup. He admitted in the video that his customers were having issues and that it was cheap stuff. He fell into the 2 biggest traps of those services and for a Managing Director (cough cough) there's no excuse.
 
GSquaredUWS said:
They don't have any integration with us so I don't know a whole lot about them. Printful, Gelato, Printify are ones that integrate with us so I'm more familiar with them. They are like any of them really in that you have to test them out under different conditions, you have to order everything you're putting up for sale and you have to do 'mystery shops' every so often so you catch any slacking before the customer does.

Some people make money by getting on on trends. Some people made hundreds of thousands on there and then used that money and the customer list they gathered to fund a more advanced store with us. They predicted trends - Trump tshirts, football teams winning competitions, selling the colours of Grand National horses minutes after it won, trending sayings on social media, etc TSpring are one of the better ones because they ship from warehouses in the US and EU (as far as I know) and ship from the one closest to the customer.

Some of them ship everything from China (they are always cheaper), Adam's one handled his customer service (that was a mistake), some of them use the cheapest materials and you'd only know if you did mystery shops.

He could easily come back to us, integrate with the likes of Printful, do some tests and then manage his own customer service. No office or warehouse needed. His downfall was definitely handing over customer service to the 3rd party and not testing them. And getting greedy - goinf for the cheap option with the highest markup. He admitted in the video that his customers were having issues and that it was cheap stuff. He fell into the 2 biggest traps of those services and for a Managing Director (cough cough) there's no excuse.
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This is really interesting thank you. It often feels like this kind of thing is easy money, but clearly there's more to it
 
Mark81 said:
This is really interesting thank you. It often feels like this kind of thing is easy money, but clearly there's more to it
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Yeah, when I used to work with newbies in general customer service some of them would ask for a refund because they weren't making money. They'd say 'My store is up for 6 weeks and I'm not rolling in it' I'd say 'if it were that easy would I be here talking to you'!!! Like hell I would, I'd stick up a few drop shipped products and head off to Barbados. More people get rich scamming telling others how to get rich than actual selling stuff.

Poor Adam though really walked into it. He's one where it's not just some dreamer who hasn't a clue. He actually made 2 huge mistakes. The first spending on warehouse, office and staff before he had made any money to justify it. Prob funded by his parents and he thought he'd make so much he'd be in profit in no time and able to keep up the rent. Then second big misstep was going for a bad 3rd party who wasn't reliable and handing over customer service to them. By the time his disgruntled customers were reaching out to him on socials it was beyond repair - I'm sure he discovered it was a feature of the third party and not a bug that those ppl were getting poor quality and/or slow delivery. No choice but to shut down.
 
GSquaredUWS said:
Yeah, when I used to work with newbies in general customer service some of them would ask for a refund because they weren't making money. They'd say 'My store is up for 6 weeks and I'm not rolling in it' I'd say 'if it were that easy would I be here talking to you'!!! Like hell I would, I'd stick up a few drop shipped products and head off to Barbados. More people get rich scamming telling others how to get rich than actual selling stuff.

Poor Adam though really walked into it. He's one where it's not just some dreamer who hasn't a clue. He actually made 2 huge mistakes. The first spending on warehouse, office and staff before he had made any money to justify it. Prob funded by his parents and he thought he'd make so much he'd be in profit in no time and able to keep up the rent. Then second big misstep was going for a bad 3rd party who wasn't reliable and handing over customer service to them. By the time his disgruntled customers were reaching out to him on socials it was beyond repair - I'm sure he discovered it was a feature of the third party and not a bug that those ppl were getting poor quality and/or slow delivery. No choice but to shut down.
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Thoughts on inkthreadable? Uk based, and integrate with (what I think is) the solution you work for…
 
Higuyswelcometomychannel said:
Thoughts on inkthreadable? Uk based, and integrate with (what I think is) the solution you work for…
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Ships from the UK which is a huge plus but the UK market is small so you have to target them properly with ads and have a solid product. Throwing up a load of designs and running general ads and/or targeting too many countries and it's another store closed within a few months. For Adam though they or Printful would be a good way back as he had the market and the 'brand' and he can manage his own store and communication and marketing.
 
Mark81 said:
Re point number 5. I don't see an issue with that, I've gone further for a week or even slightly less before. I don't see the issue or the correlation between distance and time away. It just depends where you want to go, how long you need to do what's there and how much there is to do there, plus how much time you can have off. You can get there easily in a day.

Staying the night before I think just makes things less stressful the next day. We've started to do it as traffic is getting so much harder to predict, plus added risks of protests and public transport is unreliable. If you're already spending 1000s whats another hundred quid or more for peace of mind. That said with Adam I suspect it's done more for content and a flex more than anything else.
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That makes sense. I was raising the point, in part, to highlight how "normalised" these trips are to Adam and Co - for some, trips like these would be something akin to a once-in-a-lifetime and you wouldn't want that to be just a week with 2 days more or less taken up by travel!

Totally get the hotel argument if you're flying early, but for a 1pm flight and the guy has his own car to drive into the airport anyway, I simply don't get it.
 
jamesmaybe said:
Totally get the hotel argument if you're flying early, but for a 1pm flight and the guy has his own car to drive into the airport anyway, I simply don't get it.
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We always get a hotel, even if it's just to get round the M25. One accident, or a Dartford Crossing closure, can add hours to your journey.

Unless you leave your home at 2am to avoid all traffic and closures, but then you're just shattered.
 
MickeyMouseClubhouse said:
We always get a hotel, even if it's just to get round the M25. One accident, or a Dartford Crossing closure, can add hours to your journey.

Unless you leave your home at 2am to avoid all traffic and closures, but then you're just shattered.
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Yep same. Technically we are about 1hr 20 from Heathrow (about 2hrs from Gatwick I think) but unless you leave before rush hour you just don't know. Having almost missed flights before it makes things a lot less stressful on the day.

Also 1pm flight means 10am check in which means travelling up in the middle of rush hour, or leaving super early.
 
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