Zoe would probably say drama channels and sensationalist crap, youtubers who cause controversies... But that’s not the only thing that gets views like she constantly claims! She goes around saying youtube scene isn’t for her anymore and it’s not what it used to be, and that’s because these days you actually have to put some effort into it to succeed. Original ideas are the key. It’s not like beauty channels aren’t a thing anymore, or vlogging ones (both of which she kind of had), it’s that those channels don’t film boring ass 20 minute long hauls that no one cares about. She couldn’t even be bothered to try them on for the sake of the video today.
The real reason she’s so bitter is because she was in the right place at the right time - youtube as a job was only just appearing when she started out and people would watch any pretty girl that showed how to put on makeup or do your hair, exactly because there weren’t many people to even choose from, it was all very new to everybody. Now that things are harder and she actually has to work and think of ideas to attract an audience, she stops and gives up altogether because she’s as lazy as lazy gets.