I had a look into these before because they always baffled me and yeah, short answer is money.
Usually the post will say you have to follow all the accounts followed by the curated business account that's tagged in Kim's post. They're following 75 accounts. Those accounts pay anything up to $50K to be included in the competition.
Kardashian gets money, accounts get heaps of followers and exposure from it.
When it comes to celebrities doing sponsored posts on Instagram, it really feels like we’ve seen it all. We’ve dealt with multiple stars using the same rented kitchen and pregnancy announcements turned into business opportunities, and both of those have just been in the past month. These days...
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