But it's how she built up their following? If they don't stick to their content then she doesn't deserve the followers. If she had no social media presence then she never would have had a book deal. People want daily dishes... Not some smug couple playing up to the camera
I get what you're saying but I just think if people are providing content that is of value and they put work into it then they should make money out of it. Maybe it started out as a hobby but lots of people start jobs out that way. And the book is on brand for them obviously.