The Anna Edit #18 The Groundhog Edit

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I dont get the 320k dividends/year (for 2020 anyway). What is she doing that is paying her so much? Those waitrose ads surely cant pay That much?! Ergh.
Her content is so very dull. Every vid is a bloddy boring ad. She has no sparkle anymore. Her style is shite and doesnt suit her. Shes influencing me to watch lily for some fun (non ad) content!
 
PineappleTopper said:
I dont get the 320k dividends/year (for 2020 anyway). What is she doing that is paying her so much? Those waitrose ads surely cant pay That much?! Ergh.
Her content is so very dull. Every vid is a bloddy boring ad. She has no sparkle anymore. Her style is shite and doesnt suit her. Shes influencing me to watch lily for some fun (non ad) content!
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Affiliate links? I feel like we could all be seriously underestimating how much income they generate. Why else would she find so many dupes etc? They must pay really well.
 
Let’s break it down.

A lot of affiliate links for all the clothes she buys plus dupes. She’ll get a percentage of every purchase plus anything bought thereafter until the consumer clicks on another affiliate link.
Advertising revenue from the podcast.
Adverts for brands.
Anything else she doesn’t declare.

It all adds up, and I’m not surprised she pays herself that much. However, I can’t see her making the same money next year. She’s become so unlikeable during the past six months and people are realising she’s a fraud.
 
RubyRowallan said:
Wouldn’t a good proportion be from the book sales?
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Books don’t really pay that well. Many don’t outearn their advance. Anna’s would have as she had reprints (fair play she did the necessary marketing) but we are still not talking huge sums at all. Plus it was a few years ago now anyway.
Not a book person but if I had to guess I’d say she made ~£50k in total from the book? I think for influencers it’s more a vanity exercise and a different way to reach audiences. For Gleam as long as they make an ok profit it’s worth it plus it’s a way to diversify (strengthen) their business.
It feels like the heyday of influencers churning out books is over. It’s no longer guaranteed you can convert influencer followers to book buyers, especially not with lazy nonsense (hello Lily pebbles)
Sorry for the essay
 
oh boy not sure why i watched latest vlog but i did. would kill for that giant garden and veg patches (i rent so not going give my time to tending my landlord's ground lol). i don't want to talk about _the jaw_ some more really but she really does have an odd face face especially when talking, is her bottom jaw wired or something. giving major kanye after car crash vibes.
 
Quick thing as we have been discussing how extremely lucrative affiliate linking is - remember it has to be declared and if you see any influencers not declaring it, please report them.

It’s big business and a lot of people don’t realise those links apply to everything you buy from that retailer for weeks. It’s only fair influencers should declare it properly
 

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Abc802 said:
He also didn't harvest garlic scapes until they were practically flowering so I think remedial gardening may be more his level
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the garden tour was very disappointing, I thought they'd be more exciting things to see, maybe the start of their garden reno

Peppi58 said:
TBH I feel like Anna plays dumb(er) around him to boost his ego and give him a reason to be lol She might not realize she’s doing it though. He likes to hear himself talk and she just lets him. Honestly, who is asking for garden updates? I feel like she does them so that he can feel important and seen 🤷🏽‍♀️
Also, the house looks SO old on the outside!

She needs to figure something out asap or her views are going to keep decreasing…
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lol the garden tour was the only reason I clicked on the link :D can't remember the last time I watched her videos before this
 
I am genuinely out of words. This is the kind of photograph you wouldn't even put on your FB.
How does this muppet think she's worth £320K a year? What does she bring to the table, other than a giant, oversized jaw?
And I didn't chop off the top of her head, Mawk did this all by himself. Good job Mawk.

IMG_6429 2.jpg
 
PineappleTopper said:
I dont get the 320k dividends/year (for 2020 anyway). What is she doing that is paying her so much? Those waitrose ads surely cant pay That much?! Ergh.
Her content is so very dull. Every vid is a bloddy boring ad. She has no sparkle anymore. Her style is shite and doesnt suit her. Shes influencing me to watch lily for some fun (non ad) content!
Click to expand...
I read on another thread of a pretty middle of the road influenza making upwards of £500K in a year from the LTK affiliate link thing. Mind boggling. It’s also likely they take the vast majority of their pay as dividend rather than salary because you pay less tax.
 
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